53 research outputs found

    A Study on Impulsive Buying Behaviour in Online Shopping

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    Purpose: The present study aims to provide a broad overview of impulsive buying through literature review, find stimuli that triggers Impulse buying during online shopping, analyze the influence of respondents’ demographic and psychographic factors on impulsive buying and to construct and validate regression model.   Theoretical framework: The study extensively reviewed available literature pertaining to various theories affecting consumer while purchasing goods online and offline. It largely conforms to the existing models of consumer behavior such as learning model (peer influence per se), psychoanalytical model (Eg:  mood upliftment) and economic model (like seeking discounts and offers). It also embraces Maslow’s theory of need hierarchy (Ready to Eat products (RTE) were found to be bought most impulsively).     Design/methodology/approach: The study has been taken up in select locations of Bangalore City, India, which is a hub for different types of e-commerce players and large consumer base with diverse background. The present study used both primary and secondary data. A structured questionnaire was administered online as well as in person with target respondents in select locations of Bangalore following area sampling method.  A total of 600 respondents were contacted and complete information was obtained from 171 respondents during 2021-22. Qualitative analysis has been done from the responses captured through open ended questions in the instrument.   Findings: Results show significant association between income and impulsive buying, different categories of products and tendency for impulsive buying, and Discount and offers are found to be most significant factors driving impulsive buying online along with tendency to buy online for mood upliftment and an urge to gratify the needs instantly.  The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant.   Research, Practical & Social implications: The study leaves major implications for the marketers as well as the consumers, apart from enriching the existing body of knowledge. Discounts become imperative for the marketers to drive sales and revenues which is not going to be a sustainable phenomenon. Customers get overused to discounts and churn when the discounts cease to exist. It may even prompt the marketers to portray that they are offering discounts, which may be fake and illusive, and finally would deceive the consumers.   Originality/value: The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant

    A REVIEW OF PROMINENT MODELS OF TEAM ROLES AND CONCEPTUALIZING A NEW MODEL

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    Purpose of the study: This study aims to arrive at a new conceptual model of team roles that minimizes the weaknesses and maximizes the strengths of the prominent existing models. This study attempts to connect the new conceptual model of team roles with the five-factor model of personality. Methodology: Prominent existing models of team roles were compared and contrasted amongst themselves. Each model was carefully studied to identify underlying strengths and weaknesses. A comprehensive list of team roles with definitions from each model was put together. The list was carefully examined to identify team roles that can be merged or eliminated. A new model was conceptualized by merging and eliminating team roles wherever necessary. Main Findings: Each of the prominent existing models reviewed missed some critical aspects when contrasted with each other. There is a duplication of roles in some models while some important roles are missing in other models. A more comprehensive conceptual model has been proposed. Applications of this study: The conceptual model proposed in this study can be further tested and developed to create team role inventories. This model can be useful for team building in organizations of all kinds. The model would help in identifying the right members for a new team as well as in predicting outcomes of intact teams. Novelty/Originality of this study: The new conceptual model of team roles proposed in this study connects with the contemporarily relevant five-factor model of personality. This makes it different from previously existing models. The proposed model encompasses the strengths and avoids the weaknesses of past models. &nbsp

    Comparative in vitro and in vivo evaluation of matrix, osmotic matrix, and osmotic pump tablets for controlled delivery of diclofenac sodium

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    The aim of this investigation was preparation and comparative evaluation of fabricated matrix (FM), osmotic matrix (OM), and osmotic pump (OP) tablets for controlled delivery of diclofenac sodium (DS). All formulations were evaluated for various physical parameters, and in vitro studies were performed on USP 24 dissolution apparatus II in pH 7.4 buffer and distilled water. In vivo studies were performed in 6 healthy human volunteers; the drug was assayed in plasma using HPLC, and results were compared with the performance of 2 commercial tablets of DS. Various pharmacokinetic parameters (ie, Cmax, Tmax, area under the curve [AUC0–24], and mean residence time) and relative bioavailability were compared. All fabricated formulations showed more prolonged and controlled DS release compared with commercial tablets studied. The OM and OP tablets, however, performed better than the matrix tablets. The rate and extent of drug release from FM1 matrix tablets (single polymer) was significantly different from that of FM2 (admixed polymers). Type of porosigenic agents and osmogens also influenced the drug release. Analysis of in vitro data by regression coefficient analysis revealed zero-order release kinetics for OM and OP tablets, while FM tablets exhibited Higuchi kinetics. In vivo results indicated prolonged blood levels with delayed peak and improved bioavailability for fabricated tablets compared to commercial tablets. It was concluded that the osmotic matrix and osmotic pump tablets could provide more prolonged, controlled, and gastrointestinal environmental-independent DS release that may result in an improved therapeutic efficacy and patient compliance
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