Micro-Enterprises – Marketing Skills and Strategies

An enterprise is something defined in terms of workers employed or investment in plant & equipment, turnover of output or sales etc. there are three types of enterprise - Micro, Small and Medium Enterprises (MSMEs). A microenterprise is defined in terms of workers employed. An enterprise having employment of up to five workers can be regarded as micro enterprise. The concept of microenterprise and microfinance was pioneered in 1976 by Nobel Prize recipient Muhammad Yunus, founder of the Grameen Bank (Bank of the Poor), in Bangladesh. The bank was established for the purpose of making small loans to the poor− predominantly women – to help them obtain economic self-sufficiency

Guidelines to Gratify Customers

In today’s business landscape, reaching out to the desires and needs of consumers is more important than ever. Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP) which can be identified by completing the phrase "Customers will buy from me because my business is the only..."14. Any USPs are important because they are driven by what the customer looks for when making a buying decision. It’s very important to review our USP as well as the competitor’s USP to win the market. Marketing scholars emphasize the influence of customer satisfaction on loyalty5,8. Identifying a customer along with his needs, the nature of the product, how the customer perceives the business from the start, and the ways to make him satisfied is significant in a quality service organisation

Roadmap to Understand a Customer

In today’s business landscape, reaching out to the desires and needs of consumers is more important than ever. Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP) which can be identified by completing the phrase "Customers will buy from me because my business is the only..."1. Any USPs are important because they are driven by what the customer looks for when making a buying decision. It’s very important to review our USP as well as the competitor’s USP to win the market. Identifying a customer along with his needs, the nature of the product, how the customer perceives the business from the start, and the ways to make him satisfied is significant in a quality service organisation

Customer Needs and Customer Satisfaction

Customer needs and customer satisfaction can be considered as something that is at the centre of every successful business. Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP). Your USP can be identified by completing the phrase "Customers will buy from me because my business is the only...". Your USP can change as your business or your market changes, and you can have different USPs for different types of customer. Any USPs is important because they are driven by what the customer looks for when making a buying decision. It’s very important to review our USP as well as the competitor’s USP to win the market

Decision making in optimal production across farm / firms

Decision making in optimal production across farm / firm

Managing Business

Management can be defined as planning, organizing, leading, and controlling of human and other resources to achieve organizational goals effectively and efficiently. Managing a business requires knowledge, dedication, organizational skills and ingenuity. The overall vision for the business may be to address a need, provide a service or create something new. Generating revenue is a given goal for businesses, so the vision statement should be broader than a statement about profits. The process of managing a business comprises several intertwined elements by which the goals and objectives of the organisation are achieved. These elements or functions include, promoting and marketing the product produced by the firm; making the product available to prospective consumers through proper distribution channels; managing the accounts and finances of the firm; protecting its intellectual property, etc. It also involves creating harmony among the working of various departments and divisions of the firm. Managing human resources and managing relationship with the customers are the most important elements in the whole process of business management. An entrepreneur with good managerial skills can convert the disorganised resources of men, money, material and machinery into a productive business enterprise

Economic valuation of marine ecosystem services: Methodological issues and challenges

The economy has a complex relationship with the environment. The environment not only provides the raw materials and energy for the production of goods and services that support people’s lifestyles, but also sustains damage through the activities of households and businesses. Environmental economics, being a sub-field of economics, is concerned with environmental issues. According to the quoting from the National Bureau of Economic Research Environmental Economics program, “Environmental Economics undertakes theoretical or empirical studies of the economic effects of national or local environmental policies around the world. Particular issues include the costs and benefits of alternative environmental policies to deal with air pollution, water quality, toxic substances, solid waste, and global warming’’. Environmental economics seeks to assess various losses due to the economic activities and to fix upon the most competent way to reduce them, as well as to compare the cost of environmental damage to the cost of mitigation

Economic Analysis of Fish Drying Units in Kozhikode, Kerala

A very rapid loss in quality can occur in the case of fish, after catch, as it is an extremely perishable commodity and hence, the proven preservation method of drying which is the least expensive method of food preservation is still being practiced in India. Even though it is a simple and cheap method, it has great significance in the socioeconomic system of fisher folks, as the dried fish is having remunerative market within the country and abroad. In this backdrop, the present study was conducted to analyse the economics of the fish drying process as a value addition method. The study is carried out by using the primary data collected from ten fish drying processors selected randomly from the fish drying yards of Puthiyapa coastal area of Kozhikode district in Kerala. The specific objectives were to assess the overall process of drying, seasonality, species used for drying, quantum of drying, etc along with the analysis of cost and earnings of the process. The study reveals the improper and unscientific conventional drying method followed at the study area which can cause serious health hazards. The study also suggest the need for developing fish drying facility which could augment income during fish surplus by imparting better utilities over time, form and space

Constant market share and price spread analysis

Constant market share and price spread analysi

Labour migration and alternate avocation in marine fisheries sector of Kerala

The migration of labour has become an important feature of the globalizing world, accompanied with many economic, social and political concerns. Income inequalities, climate change, demographic shift and conflicts had contributed much for the migration of labour in search of employment and security. Hence a study over the labour migration as an adaptive or coping strategy has its own relevance in the current scenario. This study is an investigative research over the labour migration and alternative avocation in the marine fisheries sector. Marine fisheries sector is one of the most important sectors in India contributing much for the economy, still facing disguised unemployment. The study attempts to estimate the pros and cons of labour migration in the marine fisheries sector by analyzing the cases of fisher folks from various part of the country who migrated to Kerala coast. The empirical evidence presented in the paper explores the reasons, problems, income and savings and the seasonality of the migrants