Customer needs and customer satisfaction can be considered as something that is at
the centre of every successful business. Every business needs a reason for their
customers to buy from them and not their competitors. This is called a Unique Sales
Proposition (USP). Your USP can be identified by completing the phrase "Customers
will buy from me because my business is the only...". Your USP can change as your
business or your market changes, and you can have different USPs for different types
of customer. Any USPs is important because they are driven by what the customer
looks for when making a buying decision. It’s very important to review our USP as
well as the competitor’s USP to win the market