The Effect Of Brand Ambassador On Bicycle Purchase Decisions

The purpose of this study was to determine the influence of brand ambassadors on bicycle purchasing decisions. This research is a quantitative descriptive research with the type of survey research. The population in this study are consumers who buy polygon bicycles at YZKUZMA Bike Gallery, Cimahi City. The sampling technique used was convenience sampling/accessible sampling (samples) as many as 80 people. Then the data was processed using SPSS version 25 software using simple regression analysis. Based on the results of data analysis, it is known that the t test results have a significance value less than 0.05 (sig < 0.05), so it can be concluded that brand ambassadors partially have a significant effect on bicycle purchasing decisions. In addition, an R Square value of 0.306 or (31 percent) was obtained. This shows that 31 percent of the purchasing decision variables can be explained by the brand ambassador variable, while the remaining 69 percent by variables outside the study. These results show that the brand ambassador factor is not the only factor that influences consumer purchasing decisions given the complex nature of purchasing decisions and tends to fluctuate. Purchasing decisions are also influenced by various factors that are no less important, namely the need, brand, purchase channel and time of purchase. so that this research is expected to be used as a reference for companies in optimizing the role of brand ambassadors and other factors that will have a positive impact on consumer purchasing decisions

Parents of Students with Disabilities Views in Learning Physical Education in Special Needs School

The objective of this study was to find out the experience and parents’ participation in Physical Education from the view of the parents of students with disabilities. This study applied a hermeneutic phenomenological qualitative method. The sample of this study was parents of students with disabilities in Special Needs School. 5 people (3 men, 2 women) who were selected as a sample using the purposeful sampling technique. The instrument was used from a previous study which used Seidman’s interviewing guidelines (Seidman, 1998). The findings show that that parents were actively involved in students’ learning in the various environments: at home, school and community and involved through continuous communication and active participation both at school and outside of school. Parents-teacher collaboration strongly supports Physical Education and promotes student learning development. All parents appreciated the benefits of inclusion and physical activities. These findings provide additional support to the need of developing home-school collaboration in Physical Education

Indonesian Climbing Coach Careers From A Gender Perspective

Women who have careers in sports coaching still tend to be low, especially in masculine sports such as sport climbing. There were several studies that examined the careers of athletes and coaches, but there was no research that examined the careers of coaches in sport climbing from a gender perspective. The study investigated the career position of Indonesian sport climbing coaches viewed from a gender perspective. This research applied a qualitative research approach with a case study method. The respondent in this study was one female coach who had been a national athlete and had international achievements and had sent her athletes to international competitions. The sample was taken using snowball sampling so that there were more respondents, namely male coaches, head coaches, male athletes and women athletes. Women trained by female coach thus forming a triangulation of respondents. Observation, open interviews, and documentation were used as data collecting tools. The results of this research show that the career of female coaches kept improving, starting from being a sport climbing coach for children at the Pasar festival, then becoming a coach for Denjaka and Kopassus, becoming a DKI junior coach, and now coaching the Papua PON team. Apart from that, the respondent has also been a sport climbing athlete who excelled both nationally and internationally. Due to his achievements as an athlete and trainer, the respondent now works as a functional civil servant at the Ministry of Youth and Sports whose main task is to train sport climbing athletes. To further demonstrate his existence, the respondent has begun to expand into the world of service industry. By establishing the largest indoor sport climbing training center in Indonesia called Indoclimb. The respondent serves as head coach and one of the owners of Indo Climb

The Role Of Women Self Defense Of Silat (Wsd's) As An Effort To Prevent Cases Of Violence

Every year, violence against women increases because women are always seen as weaker. So, this research aims to protect women from criminal threats through Women Self-Defense of Silat (WSDs). Then this research uses the descriptive analysis method, a literature study supported by distributing questionnaires to respondents. After the research data was collected, the results obtained in this study were the inability of women to protect themselves when they became victims of violence and crime or other things. WSDs emerged as special martial arts training facilities for women. So it is hoped that WSD's martial arts can become a tool to make it easier for women to practice through WSD's e-books