Pengembangan Merek dan Pengkajian Strategi Pemasaran di Depot Rasa Suka Kediri

Depot Rasa Suka is a culinary business that provides a variety of Indonesian dishes. However people still do not know and yet loyal to Depot Rasa Suka due to the unavailability of parking space, quite a long serving time, hot room, less attractive promotion and room design. Therefore Depot Rasa Suka need to devise strategies to develop brands through brand equity analysis and improvement of brand elements as well as designing a marketing strategies. The goal of this research is to make Depot Rasa Suka has a strong brand image and could meet the desires of consumers based on consumer behavior to ensure that customers remain loyal and increase sales in Depot Rasa Suka. The research was conducted by distributing questionnaire to the group of respondents that consists of actual consumers and potential consumers. Based on the measurement of brand equity, brand equity scores for Depot Rasa Suka is 2 (medium). In order to enhance the brand equity it is necessary to develop brand elements such as brand names or logos, packaging, website, and marketing communications activities. Segmentation for Depot Rasa Suka is determined based on consumer behavior analysis including demographics (age, marital status, education level, occupation, and income) and psychographics (knowledge, attitude, uses, occasions, benefits sought, USAge rate, and loyalty status). The target market is aged 20-30 years old, self-employed occupations, average earnings per month Rp 3,000,000.00 - 6,000,000.00 and spending per visit to the restaurant Rp 50,000.00 - 100,000.00. The positioning of Depot Rasa Suka is positioning according to quality and price. The differentiation of Depot Rasa Suka is product differentiation. Total cost in the proposed strategy is Rp 10,511,000.00

Pentingnya Buku Panduan Bagi Volunteer pada Organisasi Sosial (Studi Kasus pada Lembaga Rehabilitasi Odha dan Konsumen Napza Rumah Cemara Kota Bandung)

Rumah Cemara merupakan organisasi sosial yang memiliki keterbatasan Sumber Daya Manusia yaitu 32 Orang. Pada dasarnya Human Resource Development (HRD) yang bertanggung jawab menangani pengelolaan Sumber Daya Manusia ataupun staff. Dalam suatu organisasi sosial ketika memiliki Sumber Daya Manusia yang terbatas, maka dibutuhkanlah volunteer untuk membantu dalam menjalankan suatu program atau kegiatan. Banyak sekali masyarakat yang ingin menjadi volunteer di Rumah Cemara. Namun, mengenai mekanisme perekrutan volunteer saat ini belum memiliki kualifikasi syarat secara khusus sesuai dengan kebutuhan dari Rumah Cemara. Hal tersebut membuat beberapa calon volunteer tidak mengetahui apa yang harus dilakukannya. Melalui penulisan artikel ini, diharapkan dapat memberikan gambaran tentang pentingnya panduan untuk volunteer dalam suatu organisasi sosial Rumah Cemara is a social organization with limited human resources of 32 people. Basically, Human Resource Development (HRD) is responsible for managing Human Resources or staff. In a social organization when it has limited Human Resources, it is necessary volunteers to assist in running a program or activity. Lots of people who want to volunteer at Rumah Cemara. However, the current volunteer recruitment mechanism does not yet have qualification requirements specifically in accordance with the needs of Rumah Cemara. It makes some volunteer candidates not knowing what to do. Through the writing of this article, it is expected to provide an overview of the importance of guidance for volunteers in a social organization