PENERAPAN DISCRETE COSINE TRANSFORM (DCT) TERHADAP KOMPRESI CITRA DIGITAL

Image compression is a process that can reduce image size. In general, there are two types, lossless compression and loss compression. The method usually used in the JPEG standard is lossy compression, which removes some of the image information and takes advantage of the weakness in the insensitivity of the human eye in recognizing color gradations. With such large storage, data transfer or exchange is also increasingly difficult, especially data exchange using small storage areas. Tools that usually limit the size of storage for exchanging data. From the existing results using the DCT method is able to compress files up to 96%. Can be seen from the overall file average up to 74

ANALISIS EFEKTIFITAS MEDIA PROMOSI TERHADAP PENERIMAAN MAHASISWA BARU (PMB)

The level of competition for new student admissions at tertiary institutions in the Central Java region for the last 5 years is quite high. STMIK Sinar Nusantara has also experienced the impact of competition, which can be seen through the decline in new students by an average of 20% in the last 5 years. This study aims to determine how much influence the promotional media has on the acceptance of new students. By collecting data from questionnaires that have been distributed to 69 parents of STMIK Sinar Nusantara students. Where these students entered college from batch 2015, 2016, 2017, 2018 and 2019. The promotional media studied included print media, namely posters, brochures and billboards. And electronic media, namely radio and websites, as well as other media through daily conversations. After the data is tested for validity, reliability test and classical assumption are processed to produce a regression equation. Hypothesis testing shows that the three independent variables studied, namely the print media (X1), electronic media (X2) and other media (X3) variables, have a positive effect on the dependent variable, namely New Student Admissions (Y). Through variable X1, it has a coefficient value of 0.990, which means the effectiveness of print media has a positive influence on registrant interest (Y), as well as variables X2 and X3, each of which has a coefficient value of X2 = 0.787 and X3 = 0.626

Perancangan Aplikasi Mobile Berbasis Android untuk Meningkatkan Promosi Produk pada CV Putra Nugraha

Pemasaran merupakan salah satu kunci utama sebuah perusahaan dalam mengenalkan produknya. Di era transformasi teknologi informasi ini menuntut perusahaan bergerak cepat mengikuti perkembangan teknologi informasi. Khususnya dibidang pemasaran. CV Putra Nugraha merupakan salah satu perusahaan yang bergerak dibidang percetakan buku maupun majalah dalam skala kecil sampai besar. Perusahaan tersebut telah memiliki official website sebagai sarana untuk mengenalkan produknya ke konsumen. Hanya saja era saat ini perkembangan teknologi web mulai bergeser ke teknologi mobile. Beberapa aktifitas informasi katalog, pemesanan dan lainnya lebih mudah diakses dengan perangkat mobile. Sehingga perlu adanya tambahan teknologi alternatif untuk mendukung official website. Teknologi ini berupa aplikasi mobile berbasis Android. Dalam pembuatan aplikasi mobile berbasis Android ini dilaksanakan dengan tiga tahapan, yaitu: pengambilan data, perancangan, dan sosialisasi serta implementasi. Hasil akhir yang diperoleh adalah terbentuknya aplikasi Android yang dapat diakses lewat Google Playstore. Selain itu juga meningkatkan promosi produk dari CV Putra Nugraha. Dimana dengan naiknya promosi produk akan dapat meningkatkan jumlah pendapatan dari CV Putra Nugraha