GLOBAL COMPETITIVE DYNAMICS AND INNOVATION IN THE BRAZILIAN WINE SECTOR: An analysis of Vale do São Francisco pole

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new capabilities in order to achieve greater integration in a globally fragmented market and with low attractiveness rates. The wine pole of Vale do São Francisco (VSF), though emergent, already needs to find a new strategic innovative positioning. However, it reveals some innovative features. This study has as its main objectives (a) to analyze the strategic and innovative adaptations of local firms; (b) to propose innovative additional lines of strategic action; and (c) to perspective their success possibilities in the new globalized competitive environment. The methodological positioning is set out through the study of multiple and exploratory cases

STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE IN A GLOBALIZED WORLD; an evolutionary analysis of the emerging wine sector pole of São Francisco Valley (Brazil).

Globalized and fragmented, the wine production sector reconfigures itself. The New World Wine Producers innovate in wine sector management by means of industrial production logics. Brazil faces the challenge of reaching a wider global insertion. The emerging pole of Vale do São Francisco, through a comparative and exploratory multiple case study (2006 to 2010), shows an evolutionary phenomenology with some innovative features. The objective is to analyze the regional innovative strategic positioning and to present proposals to accrued innovative competitiveness

Global Competitive Dynamics and Innovation in the Brazilian Wine Sector: Analysis of Vale do São Francisco Pole

O setor do vinho está atualmente a enfrentar transformações mundiais. Está-se reconstruindo. No Brasil, as empresas assistem ao declínio de seus market-share (mas refletindo uma tendência ao protecionismo) para os vinhos importados, enquanto o consumo per capita continua a superar discretamente uma estagnação histórica com perspectivas de crescimento sustentável. Assim, é de extrema importância olhar para novas capacidades, a fim de alcançar uma maior integração num mercado fragmentado globalmente e com baixas taxas de atratividade. O pólo de vinhos do Vale do São Francisco (VSF), embora emergente, já precisa encontrar um posicionamento estratégico inovador. No entanto, ele já revela algumas características inovadoras. Este estudo tem como principais objetivos (a) analisar as adaptações estratégicas e inovadoras das empresas locais; (b) propor linhas adicionais inovadoras de ação estratégica; e (c) mostrar as suas possibilidades de sucesso no novo ambiente competitivo globalizado. O posicionamento metodológico é estabelecido através do estudo de vários casos exploratórios

Dinâmica competitiva global e inovação no setor de vinho brasileiro: uma análise do polo do Vale do São Francisco

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly na historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new capabilities in order to achieve greater integration in a globally fragmented market and with low attractiveness rates. The wine poleof Vale do São Francisco (VSF), though emergent, already needs to find a new strategic innovative positioning. However, it reveals some innovative features. This study has as its main objectives (a) to analyze the strategic and innovative adaptations of local firms; (b) to propose innovative additional lines of strategic action; and (c) to perspective their success possibilities in the new globalized competitive environment. The methodological positioning is set out through the study of multiple and exploratory cases

Dinâmica competitiva global e inovação no setor de vinho brasileiro: uma análise do polo do Vale do São Francisco

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new capabilities in order to achieve greater integration in a globally fragmented market and with low attractiveness rates. The wine pole of Vale do São Francisco (VSF), though emergent, already needs to find a new strategic innovative positioning. However, it reveals some innovative features. This study has as its main objectives (a) to analyze the strategic and innovative adaptations of local firms; (b) to propose innovative additional lines of strategic action; and (c) to perspective their success possibilities in the new globalized competitive environment. The methodological positioning is set out through the study of multiple and exploratory cases.O setor do vinho está atualmente a enfrentando transformações ao redor do mundo. Encarando o superávit está se reconstruindo. No Brasil, as empresas assistem o declínio de seus market-share (mas refletindo uma tendência ao protecionismo) para os vinhos importados, enaquanto o consumo per capita continua a superar discretamente uma estagnação histórica com perspectivas de crescimento sustentável. Assim, é de extrema importância olhar para novos capacidades, a fim de alcançar uma maior integração num mercado fragmentado globalmente e com taxas baixas de atratividade. O pólo de vinhos do Vale do São Francisco (VSF), embora emergente, já precisa encontrar um posicionamento estratégico inovador. No entanto, ele revela algumas características inovadoras. Este estudo tem como principais objetivos (a) analisar as adaptações estratégicas e inovadoras das empresas locais; (b) propor linhas adicionais inovadoras de ação estratégica; e (c) mostrar as suas possibilidades de sucesso no novo ambiente competitivo globalizado. O posicionamento metodológico é estabelecido através do estudo de vários casos exploratórios

Estratégia empresarial e dinâmicas de inovação: referências para uma gestão estratégica de sucesso no setor vitivinícola brasileiro

Até à década de 60 do século XX, a viticultura brasileira estava restrita ao sul e sudeste do Brasil, como cultura de clima temperado. A partir de 1990, surgiram novos pólos vitícolas também em regiões subtropicais e tropicais, mais produtivos, voltados para a produção de uvas de mesa, de vinhos finos e de suco. Atualmente, a vitivinicultura no Brasil ocupa uma área de, aproximadamente, 77 mil hectares, com vinhedos estabelecidos desde o extremo sul do país até regiões situadas muito próximas do equador. Com este trabalho, procurou-se identificar e analisar os fatores determinantes do pensamento e da ação estratégica de inovação das empresas do setor vitivinícola brasileiro e respetivos desempenhos económicos, no contexto nacional e global, no intuito de melhorar a competitividade. Partindo de um quadro teórico robusto, a metodologia adotada tem como suporte de base a “Grelha Integrada de Reflexão Estratégica – GIRE”, desdobrada numa análise “baseada nos recursos” e num estudo sistémico C-R-P (análise das relações entre Contexto, Reflexão estratégica e Performance). Esta ferramenta já foi testada em diversas investigações (Calori, Very & Arrègle, 1997; Sousa, 2000; Vivas, 2012), tendo sido aqui adaptada ao contexto específico da Inovação, dando origem a uma nova versão, a GIREINOV – Grelha Integrada de Reflexão Estratégica de Inovação. Esta ferramenta, articulando a aplicação de técnicas quantitativas (análises fatorial, de clusters, discriminante, de variância simples e multivariada) e qualitativas de investigação (método PEST, análise das cinco forças competitivas, matriz SWOT), visa testar a hipótese geral (desagregada em três hipóteses operacionais) de que o contexto dinâmico e competitivo do setor vitivinícola brasileiro tem induzido as empresas a diversos tipos de reflexão e de ação estratégica de inovação, capazes de promover performances económicas diferenciadas. Os resultados do estudo empírico, permitiram identificar 6 diferentes estilos de reflexão estratégica de inovação, com perfis distintos em termos de dimensões e variáveis contextuais (lógica do empresário, caraterísticas da organização, dimensão da empresa, processo de inovação e ambiente criativo) e desempenhos económicos diferenciados. Finalmente, são sugeridas através de uma matriz SWOT, linhas sintéticas de orientação estratégica para melhorar a competitividade das empresas de vinhos brasileiras; BUSINESS STRATEGY AND INNOVATION DYNAMICS: References to a successful strategic management in the Brazilian wine industry ABSTRACT: Until the 60s of twentieth century, Brazilian viticulture was restricted to the south and southeast of Brazil, maintaining the characteristics inherent to a culture of temperate climate. Since 1990, new vineyard centers also emerged in subtropical and tropical regions, more productive, focused on the production of table grapes, fine wines and juice. Currently the wine industry in Brazil covers an area of approximately 77,000 hectares with vineyards established from the southern end of the country to regions very close to the equator (EMBRAPA, 2009). With this work, we sought to identify and analyze the determinants of strategic thought and action for innovation of companies in the Brazilian wine industry and respective economic performances in the national and global context in order to improve competitiveness. Building on a robust theoretical framework, the methodology adopted is based on the "Integrated Grid of Strategic Reflection - GIRE", unfolded in a "resource-based" analysis and in a systematic CRP (analysis of relationships among Context, strategic Reflection and Performance) study. This tool has already been tested in several investigations (Calori, Very & Arrègle, 1997; Sousa, 2000; Vivas, 2012), having been here adapted to the specific context of innovation, giving rise to a new version, the GIREINOV - Integrated Grid of Innovation Strategic Reflection. This tool, linking the application of quantitative techniques (factor analysis, analysis of clusters, discriminant analysis, simple and multivariate variance analysis) and qualitative research (PEST method, analysis of the five competitive forces, SWOT matrix) to test the general hypothesis (broken down into three operating assumptions) that the dynamic and competitive environment of the Brazilian wine sector has led companies to various types of strategic reflection and action for innovation, able to promote differentiated economic performances. The results of the empirical study have identified 6 different styles of strategic reflection of innovation, with different profiles in terms of dimensions and contextual variables (entrepreneur's logic, organizational characteristics, firm size, innovation process and creative environment) and differentiated economic performances. Finally, are suggested, through a SWOT matrix, synthetic strategic guidelines to improve the competitiveness of Brazilian wine companies

Transformação digital na fruticultura: uma revisão sistemática na base Web of Science no período 2010-2021

The effects of digital transformation have been promoting a revolution in rural production in Brazil in recent years. In this context, it is expected that such a transformation will be reflected in the performance and sustainability of agribusiness. This study proposes to evaluate how the scientific production on the subject of digital transformation, regarding fruit agribusiness, has grown in the period 2010-2021, through a systematic bibliographic survey carried out in the electronic database of the Web of Science. The research is characterized as quali-quanti, with an exploratory and descriptive approach. The results obtained with the tabulation of the data, point out, among other findings, that from the year 2017 onwards there is a continuous trend of growth in the number of publications related to the subject researched here. As for the scientific mapping under a longitudinal structure, communication between the Innovation and Fruit Growing clusters was observed between the years 2013 to 2017 and, later, the Fruit Growing and Digital Transformation clusters between the years 2017 and 2021. These results prove the rise of the theme of digital transformation as an innovative mechanism for the fruit-growing agribusiness business ecosystem

Transformação digital na fruticultura: uma revisão sistemática na base Web of Science no período 2010-2021

The effects of digital transformation have been promoting a revolution in rural production in Brazil in recent years. In this context, it is expected that such a transformation will be reflected in the performance and sustainability of agribusiness. This study proposes to evaluate how the scientific production on the subject of digital transformation, regarding fruit agribusiness, has grown in the period 2010-2021, through a systematic bibliographic survey carried out in the electronic database of the Web of Science. The research is characterized as quali-quanti, with an exploratory and descriptive approach. The results obtained with the tabulation of the data, point out, among other findings, that from the year 2017 onwards there is a continuous trend of growth in the number of publications related to the subject researched here. As for the scientific mapping under a longitudinal structure, communication between the Innovation and Fruit Growing clusters was observed between the years 2013 to 2017 and, later, the Fruit Growing and Digital Transformation clusters between the years 2017 and 2021. These results prove the rise of the theme of digital transformation as an innovative mechanism for the fruit-growing agribusiness business ecosystem