Social entrepreneurship

Review of: Choi, David Y and Gray, Edmund (2010), Values-Centered Entrepreneurs and Their Companies, Routledge, ISBN 978-041599761

The 'Mystery' of Entrepreneurship and Innovation

Review of: Mitra, Jay (2011) Entrepreneurship, Innovation and Regional Development: An Introduction. Routledge. ISBN 9780415405157 <http://repository.essex.ac.uk/4334/

Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

Purpose – The purpose of this paper is to shed light on the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP). The authors employ the corporate social entrepreneurship (CSE) perspective to reveal how MNCs can enter this market, the key enabling factors and the benefits they can gain. CSE is related to entrepreneurial and marketing strategies that are inspired by social responsibility. Design/methodology/approach – An exploratory, qualitative multiple-case study has been employed. In-depth interviews were conducted with managers from three MNCs that have entered the BoP market in India. Findings – The findings of this research confirm that successful entry into the BoP requires the pursuit of social responsibility and the adaptation of marketing strategies. In addition, MNCs should identify the key environmental factors (demand conditions and socio-political actors’ expectations) and develop organisational characteristics (management support, network orientation towards non-governmental organisations and availability of financial resources) to match. The findings of this research show that engagement in CSE in countries with considerable BoP populations can bring firms legitimacy and sustainable profitability. Research limitations/implications – This research is based on interviews with a limited number of MNCs in India. Future studies could generalise the findings of this research to a larger number of corporations in other countries. Originality/value – This research brings new insights to the field of international marketing by integrating the corporate social responsibility, marketing and entrepreneurship disciplines. The findings of this research offer empirical support for CSE and its role in international marketing strategies

A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction

In this article, we aim to conceptualize a market-based approach to poverty reduction from a corporate social entrepreneurship (CSE) perspective. Specifically, we describe some market-based initiatives at the base of the economic pyramid and relate them to the social entrepreneurship literature. We refer to the entrepreneurial activities of multinational corporations that create social value as CSE. We then conceptualize CSE according to the corporate entrepreneurship and social entrepreneurship domains and shed light on how corporations can implement CSE. Finally, by reviewing relevant literature, we propose some of the factors that can stimulate CSE in organizations and some of the benefits companies can gain by implementing CSE

How to apply the event study methodology in STATA: An overview and a step-by-step guide for authors

The event study methodology, which is gaining recognition in the business and marketing disciplines, is a technique used to capture the impact of significant events and announcements at the firm level and country level. Originating from the finance and economics disciplines, and being widely used in the finance literature, the method has recently attracted the attention of business and marketing researchers, particularly in the aftermath of Covid-19, which has adversely affected all kinds of businesses across the world. The event study methodology can be implemented to measure the impact of a major corporate announcement (e.g. new product development) or a significant event on corporate financial performance, profitability, and market valuation over a specific event window, such as a few days (a short window) or a few years (a long window). In this article, we provide a detailed explanation of the step-by-step procedure for implementing the event study methodology in STATA, using Covid-19-related death announcements from the United States, France, Spain, Italy, China, and the United Kingdom. We also provide STATA commands that can be used by researchers when implementing the event study methodology

Assessing the Influence of Celebrity and Government Endorsements on Bitcoin’s Price Volatility

The global market capitalisation of bitcoin has exponentially increased in recent years and there are concerns that the current prices of bitcoin do not reflect the true and fair underlying value of this particular type of digital asset. Applying Cue utilisation theory and signalling theory, and using a panel data on bitcoin prices from Bloomberg between 1st November 2019 and 31st May 2021, we examine the association between celebrity and government endorsements and volatility in bitcoin prices. We find that positive celebrity tweets and positive government sentiments towards bitcoin are significantly positively associated with positive changes in its prices. Our findings imply that although celebrity endorsements may cause a temporary ‘exponential rise’ in bitcoin prices, investors need to carefully diversify their portfolio to maximise their risk–return relationship

Effect of Soybean and Wheat as Cover Crops on Corn Yield and Weed Control using Different Fertilizer Sources

Introduction: According to the importance of corn in supplying the human food directly and indirectly, it is one of the most important plants among crops. One of the major problems in corn production systems, is competition with weeds that reduce corn yield significantly. Weeds not only reduce crop yields but also decrease the commercial quality and the feeding palatability of main crops. They enhance the soil seed bank of weeds, which may cause continuous weed infestation of field crops as well. Herbicide application is a reliable and highly effective method for weed control. However, demand for safe food products that have been produced with a minimum application of chemical inputs is increasing. Therefore, farmers interested in weed management have to rely on other control approaches. An alternative weed control method is the use of cover crops, which can suppress the growth of weeds by preventing them from light and by producing allelopathic compounds. Cover crops successfully have been integrated into conservational agriculture systems in many areas of the world. Legumes are used as cover crop because of their rapid growth, in addition their potential to provide further nitrogen,along with high ability to compete with weeds. Materials and Methods: In order to study the effect of cover crops (soybean and wheat) and different fertilizers sources on yield of corn and weed control, a filed experiment was conducted in randomized complete block design with three replications in 2012. Treatments included two cover crop (wheat and soybean) and three fertilizer (no fertilizer, chemical fertilizer and compost)..Fertilizer treatments was used according to soil analysis and requirement of corn (as a main plant). Weed-infestation and weed-free plots were used as controls. Study cultivars of corn, wheat and soybean were NS-640, Milan and Sari, respectively. Planting of corn was in June and cover crop was planted with corn simultaneously and between corn rows. The dominant weed species were velvetleaf (Abutilon theophrasti Medic.), johnson grass (Sorghum halepense (L.) Pers.), wild melon (Cucumis melo var. agrestis) and giant foxtail (Setaria glauca L.) in the field. In order to determine the dry weight and density of weeds, three-stage sampling was performed from the middle rows of corn. Corn yield was also measured by mechanical harvesting in middle rows and adjusting to 14% moisture. A week before the final harvest, ten plants of corn were selected randomly from the three middle rows of each plot and yield components including the number of rows in corn, number of kernels per row, weight of 1000 grains was measured. Results and Discussion: The results showed that soybean cover crop reduced weed density compared to control in weed infestated plots, but wheat was not successful in suppressing weeds and reducing their density due to poor biomass and dying at the end of growing season . So, the lowest dry matter of velvetleaf, wild melon and other weeds were related to planted corn with soybean and compost and the maximum was related to monoculture of corn with weed infestation. Results of analysis of variance indicated treatments had significant effect on grain yield. The lowest yield of corn (2733.3 Kg ha-1) was in weed-infestation control while the highest one (12124.0 and 8351.3 Kg ha-1 respectively) was in weed-free control and soybean’ cover crop plus compost. For both cover crops between fertilizer treatments, compost and chemical fertilizer had more corn biological yield than no fertilizer and differences between this two fertilizer treatments wasn’t significant. Reduction of yield under no fertilizer treatments was due to competition for nutrients, light between weed and corn. The maximum and minimum number of rows in corn and number of kernels per row respectively was obtained with monoculture of corn in weed free and weed infestation, while the maximum weight of 1000 grains was observed in soybean with applying compost. Generally, the living mulch as cover crops can reduce competition between weeds and the main crop. Conclusion: As cover crops reduce weeds growth, and there was no significant difference between chemical and organic fertilizer in corn yield, so we can use these two options for producing optimum yield in sustainable agriculture. Results showed application of soybean as cover crop, especially integrated with organic fertilizers, can be an alternative approach for herbicides and are more effective than the others