Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model

Big data analytics (BDA) have the power to revolutionize traditional ways of doing business. Nevertheless, the impact of BDA capabilities on a firm's performance is still not fully understood. These capabilities relate to the flexibility of the BDA infrastructure and the skills of the management and the firm's personnel. Most scholars explored the phenomenon from either a theoretical standpoint or neglected intermediate factors, such as organizational traits. This article builds on the dynamic capabilities view to propose and empirically test a model exploring whether organizational ambidexterity and agility mediate the relationship between BDA capabilities and organizational performance. Using data from surveys of 259 managers of large European organizations, we tested a proposed model using bootstrapped moderated mediation analysis. We found that organizational BDA capabilities affect a firm's ambidexterity and agility, which, in turn, affect its performance. These results establish ambidexterity and agility as positive mediators in the relationship between organizational BDA capabilities and a firm's performance. Furthermore, the organizational resistance to the implementation of information management systems and the fit between the organization and these systems also moderated this relationship. Practical implications for managers are also discussed. © 2019 Elsevier Inc

An Ambidextrous Approach to Practice-Based Innovation for Social Product Development: Lessons from A Dutch Company

In the face of increasing competition, an organization's capacity to acquire knowledge from the outside has become fundamental for new product development. Pertinent extant literature has stressed how an organization should practice social product development, allowing for the inclusion of all types of stakeholders in idea generation, selection, validation, and commercialization. This article investigates how organizations can acquire, maintain, and use different sources of knowledge via ambidextrous habits of exploitation and exploration to sustain social product development. A case study based on 27 semistructured interviews and field observations at a leading, large-size, Dutch food-service company has been carried out. The findings illustrate the organizational processes and mechanisms that the company has adopted to address and combine practice- A nd research-based knowledge, as well as the main barriers limiting the accumulation and usage of this knowledge inside organizational boundaries

Leaders, let’s get agile! Observing agile leadership in successful digital transformation projects

International audienceDigital transformation is imperative for companies wishing to remain competitive. Undeniably, the integration of digital technologies has proven fundamental for enhancing business performance. Despite this, little is known about how leadership styles influence the outcome of digital transformation processes. To address this gap, this study builds on the practice-based view (PBV) to explore how managers can lead these transformative processes. To answer this research question, we interviewed 19 managers and employees of an Italian company named LEM Industries. The findings show how agile leaders drive successful digital transformation through fast decision loops, continuous participation in digital transformation activities, and evolutionary and revolutionary practices, making the organization leaner and more efficient. Agile leadership deployment made employees feel part of the broader decision-making process. Such a change increased their overall morale, as they began to feel part of the future of the company. Thus, agile leadership is an appropriate approach to engaging organizational members in digital transformation projects

Exploring the link between consumers’ engagement and e-word of mouth in social media brand communities: a path analysis

Recently, marketing researchers have started to explore the impact of Social Media Brand Communities in digital marketing strategies. However, in spite of this interest, scant attention has been paid to the micro-mechanisms stimulating electronic word of mouth (E-WOM) within social media brand community. In this sense, this exploratory research aims to explore how consumers‟ engagement is related with positive E-WOM

Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case

Over the last decade digital technologies have significantly affected branding strategies and corporate reputation monitoring. Due to the diffusion of digital platforms, stakeholders and consumers have become more engaged in marketing strategies. Specifically, the “consumer decision journey” has represented a new paradigmatic shift in recent marketing literature. The advent of social networking sites has indeed caused an increase of digital touch points, which foster the connection between brand strategists and consumers. Hence, nowadays consumers may directly express their opinions about companies’ practices and products using the Internet. Because of this emerging phenomenon, modern marketing strategies are progressively focusing on preserving corporate reputations in the digital environment. In order to better understand how monitoring corporate reputations and responding to consumers to avoid the rise of negative brand perceptions, this explorative paper analyses the digital response strategy implemented by Eni, the largest Italian oil and gas company. The case explored consists of a digital investigation on Twitter, aimed at investigating how Eni’s digital counterattack strategies affected consumers’ perceptions after accusations moved by Report, a popular Italian journalism TV programme. The conclusions suggest that real-time digital counterattack strategies on social networking sites represent effective strategies to preserve corporate reputations as perceived by customers

Dynamically adapting to the new normal: unpacking SMEs' adoption of social media during COVID-19 outbreaks

PurposeThis paper aims to investigate small and medium enterprises' (SMEs) adoption of social media platforms and how they integrated them within their marketing strategies during the COVID-19 outbreaks. Dynamic capabilities - observed as the interplay between sensing, seizing and reconfiguration capabilities - represent the principal theoretical framework used in this research to explain challenges in social media adoption and their effects on these businesses. Design/methodology/approachThis study adopts the grounded theory approach to analyze semistructured interviews with 19 key informants from Italian SMEs belonging to diversified industries. FindingsThe findings of this research are summarized in a holistic framework that explores three types of capabilities (i.e. sensing, seizing and reconfiguration capabilities) and the marketing outcomes of social media adoption among SMEs. Originality/valueThis study attempts to unpack the specific dynamic capabilities that allowed SMEs to be successful in social media adoption during COVID-19 outbreaks

L'impatto delle tecnologie digitali sulla personalizzazione dell'esperienza del cliente visitatore: il caso Mnemosyne

4The paper aims at analyzing the potential of digital technologies of communication concerning the personalization of cultural heritage visitors' experience. For this purpose, a single case study was conducted. Specifically, we analyzed a digital technology named Mnemosyne, which is installed in the National Museum of Bargello (Florence, Italy). Findings reveal how digital technologies allow the personalization of visitors' experience of heritage since those technologies are able to interpret the movements and interests of visitors. Moreover, the study highlights that such technologies affect the overall experience in a positive manner, hence they also may become instrumental in valorizing cultural heritage patrimony. Thus, moving from empirical findings, this study stresses some implications of the potential of digital technologies as instruments of cultural heritage experiential marketing, as well as some suggestions for future researches on this particular topic.reservedmixedR Rialti, L Zollo, A Boccardi, G MarziRialti, R; Zollo, L; Boccardi, A; Marzi,

Organizational Resilience and Big Data Analytics: Could Analytical, Automatic, Adaptive and Agile Information Systems Open the Cage?

In current turbulent times, organization need to be resilient in order to adapt to changing environment. Yet, organizations, in order to be flexible and resilient, need to not focus on rigid architectures. However, at the same time, organizations need rigid infrastructure such as information systems capable to collect and analysed data from environment. In this sense, while literature has stressed out how information systems may represent a burden for organization pursuing resilience, this paper try to highlights how Big Data Analytics (BDA) capable information systems may foster resilience. In this perspective, this theoretical paper try to propose some implications on the topic to scholars and practitioners