A low-altitude satellite interaction study /Neutral gases/ Final report

Low-altitude satellite interaction study of neutral gases and Monte Carlo computer techniques for describing flow field and spacecraft interaction

A low-altitude satellite interaction study

Two computer programs calculate interaction effects of high speed spacecraft on the environment at altitudes from 90 km to 150 km. EXT program determines fluid field in bodies of arbitrary geometries in transient flow regime. INT program uses EXT output and measures flow conditions inside spacecraft body

Impression Formation of Persons Wearing Glasses or Hearing Aids: Gender Differences

An impression, does not have to accurately assess personality characteristics, but it will inform future encounters. This study sought to investigate whether males and females perceive persons wearing glasses or hearing aids differently and whether their own experiences affected those judgments. Data were collected via online survey. Females rated the male model wearing glasses as more Reliable and Provocative. Males found the female model more Fashionable and Good-looking in glasses. No significant differences were computed when impressions were compared between participants who wore glasses and those who did not. Regarding impressions of persons wearing hearing aids, male and female participants were in agreement with their impressions, rating both the male and female control model more favorably on three of the factors

The Indian Consumer Experience: Shopping Behavior and the Involvement Construct

Indian consumer research is an emerging body of work. The current economic status of India has opened possibilities for the materialization of a new middle-income class, both in urban and in rural society (Khare, 2012). This has slowly evolved as a large generation of young individuals has sought better education to become professionals. In addition, a growing number of women are joining the workforce, increasing the number of dual-income family households (Kaur & Singh, 2007)

Best Practices for Targeted Marketing for Fashion Entrepreneurs

A key to a business\u27s success is reaching the target market, which ensures that consumers are exposed to the retailer\u27s offerings and by turn, inspired to purchase. Data for this study were collected via survey using the theory of reasoned action framework. We found that desirable and informative advertising attitudes provided a significant relationship to intent to purchase. Pressure to follow trends had a significant effect on purchase intention, and purchase intention had a significant effect on reported purchase behavior. Further, the most effective targeted marketing strategies to drive purchase were advertisements on websites and promotions in email

Slogan Word Count and Cosmetics Purchase Behavior

Product branding is the start of the connection to a consumer and part of the brand communication is the use of a slogan. We sought to determine whether the length of a slogan was an influential factor on the participant\u27s motivation to purchase a cosmetic or skincare product (hereinafter cosmetics ). Data were collected via survey. About half of the sample indicated they are frequent cosmetic purchasers and about two-thirds indicated familiarity with cosmetic brands. Participants were more aware of shorter slogans, but could recall longer ones more easily. Participants indicated they were more interested in and intended to purchase products from brands with longer and more complex slogans, perhaps because brand recall was also easier when the slogans were longer. In the context of the present study, slogan length may not be a significant factor in getting and keeping the attention of the target cosmetics customer

Popular Advertising Advice for Fashion Entrepreneurs: A Summative Content Analysis

Reaching the target market through thoughtful ways is an important aspect of any business. Effective advertising strategies can help insure top performance, company growth, and an increase in customer loyalty. Wisdom concerning best target marketing practices is available in many places. The purpose of this study was to determine the most popular fashion advertising channel for reaching target markets.A three-pronged summative content analysis of internet resources, popular press books, and academic textbooks was used to address the objectives. In total, 194 different advice points were collected from the searches conducted via Google articles, popular press books, and marketing textbooks.The ten frequently mentioned advertising advice points from the three areas of data collection were social media, websites, blogs, email advertising, influencers, videos, mobile applications, TV ads, search engine optimization, and Facebook page. This research sought to identify the advice a fashion entrepreneur can access when researching effective advertising channels. As a result, these findings can provide a solid starting point to creating an advertising strategy

Sample Size Determination for "Fixed Effects" ANOVA Models

1 online resource (PDF, 25 pages

Weibull Methods for Testing Individual Group Performance Models

1 online resource (PDF, 24 pages