Consumer Behavior Research on Culture Identity of Traditional Chinese Costume

Since the Chinese Bourgeois Revolution in 1911, the old dress codes and etiquettes that were implemented for nearly three thousand years have been abandoned. Especially since the Reform and Opening up policy in 1979, western dress culture of fashion trends and fast fashion have had enormous influence on the younger generation of contemporary way of wearing. This paper\u27s main purpose was to study the present situation of culture identity of Chinese traditional clothing for contemporary Chinese consumers in dimensions of cognition, attitudes and buying behaviors. This study used quantitative and qualitative research methods and found that classical Chinese style had become the bottleneck of limiting its popularization and large-scale development to some extent for younger generations in modern China context and also found that the uniqueness of Chinese traditional style now become able to highlight the wearer\u27s status and hoped Chinese traditional clothing culture would bring more and more diversity and integrity to the modern fashion. The results of this study could provide decision-making references for enterprises in contemporary China and laid the foundation for further academic study

Preliminary Constitution of Luxury Brand Personality Dimensions

Twenty-first Century is an individualization century. More and more people purchase luxuries during the desire of self-expression become more expanding. Luxury brand build a deeply emotional communication with consumers through product style and brand character, which make consumers forming a sense of dependability and identification, then come into being consumption custom and become a loyalty one.But at the present stage, the system of brand personality dimension still has limitations when it explains the character of luxury brand. Luxury brand has especial meaning and value, reflects one\u27s social status and embodies product function and quality. On the other hand, luxury brand can easily build a strong relationship with consumers. In this paper, a new luxury brand character dimension scale is constituted in order to provide a scientific survey tools for study of luxury brand character, and provide method and evidence for the study of luxury brands

VLM-Eval: A General Evaluation on Video Large Language Models

Despite the rapid development of video Large Language Models (LLMs), a comprehensive evaluation is still absent. In this paper, we introduce a unified evaluation that encompasses multiple video tasks, including captioning, question and answering, retrieval, and action recognition. In addition to conventional metrics, we showcase how GPT-based evaluation can match human-like performance in assessing response quality across multiple aspects. We propose a simple baseline: Video-LLaVA, which uses a single linear projection and outperforms existing video LLMs. Finally, we evaluate video LLMs beyond academic datasets, which show encouraging recognition and reasoning capabilities in driving scenarios with only hundreds of video-instruction pairs for fine-tuning. We hope our work can serve as a unified evaluation for video LLMs, and help expand more practical scenarios. The evaluation code will be available soon

HSPA12B Promotes Functional Recovery After Ischaemic Stroke Through an eNOS-Dependent Mechanism

Journal of Cellular and Molecular Medicine published by John Wiley & Sons Ltd and Foundation for Cellular and Molecular Medicine. Stroke is the leading cause of disability worldwide. HSPA12B, a heat-shock protein recently identified expression specifically in endothelial cells, is able to promote angiogenesis. Here, we have investigated its effects on functional recovery at chronic phase of ischaemic stroke. Ischaemic stroke was induced by 60 min. of middle cerebral artery occlusion in transgenic mice with overexpression of HSPA12B (HSPA12B Tg) and wild-type littermates (WT). HSPA12B Tg mice demonstrated a significant higher survival rate than WT mice within 28 days post-stroke. Significant improved neurological functions, increased spontaneous locomotor activity and decreased anxiety were detected inHSPA12B Tg mice compared with WT controls within 21 days post-stroke. Stroke-induced hippocampal degeneration was attenuated in HSPA12B Tg mice examined at day 28 post-stroke. Interestingly, HSPA12B Tg mice showed enhanced peri-infarct angiogenesis (examined 28 days post-stroke) and hippocampal neurogenesis (examined 7 days post-stroke), respectively, compared to WT mice. The stroke-induced eNOS phosphorylation and TGF-β1 expression were augmented in HSPA12B Tg mice. However, administration with eNOS inhibitor L-NAME diminished the HSPA12B-induced protection in neurological functional recovery and mice survival post-stroke. The data suggest that HSPA12B promoted functional recovery and survival after stroke in an eNOS-dependent mechanism. Targeting HSPA12B expression may have a therapeutic potential for the stroke-evoked functional disability and mortality

Eupatilin Attenuates Ethanol Withdrawal-Induced Anxiety-like Behavior in Rats by Improving Ventral Hippocampus GABAa Transmission

Objective: To study the improving effect of Eupatilin (Eptl) on ethanol withdrawal (EtOHWI)-induced anxiety-like behavior in rats and probe the mechanisms related to ventral hippocampus (vHippo). Methods: Thirty-two adult male Sprague-Dawley rats were randomly divided into four groups, 8 rats per group: Saline-treated control group, EtOHWI model group, low-dose Eptl treatment group and high-dose Eptl treatment group. The EtOHWI was established by intraperitoneal injection of 3 g/kg of ethanol (20% volume/volume, dissolved in saline) once a day for 28 days followed by 3 days of withdrawal, during the withdrawal period, the low-and the high-dose Eptl treatment groups were respectively given 10 and 30 mg/kg Eptl through oral route once a day, while the saline control group was administered with an equal volume of saline. Thirty minutes after the third Eptl, all the rats were subjected to open filed (OF) and elevated plus maze (EPM) tests to detect anxiety-like behaviors. The serum coritosterone (CORT) concentration and vHippo γ-aminobutyric acid (GABA) secretion were measured by enzyme linked immunosorbent assay (ELISA), and vHippo glutamic acid decarboxylase 67 (GAD 67) mRNA relative expression was assayed by real-time quantitative polymerase chain reaction. The protein expression of GABAa receptor α1 (GABAaRα1), GABAaRα2, nuclear factor E2-related factor 2 (Nrf2), heme oxygense-1 (HO-1) in the vHippo were analyzed by Western blot. The levels of MDA, T-SOD, CAT and GSH, IL-6 and TNF-α were measured by commercial kits. Meanwhile, in the in vitro experiment, the nuclear levels of Nrf2 in HT22 cells were detected via immunofluorescent technique. Results: Compared with the rats in the EtOHWI group, the rats in low and high-dose Eptl treatment groups moving distance increased significantly (P<0.01) in the central region of OF which was 70.62% and 124.21% respectively, and moving time increased significantly (P<0.05 or P<0.01) which was 251.75% and 371.62% respectively in the central zone of the OF. Visited more frequently (P<0.05 or P<0.01) which was 110.33% and 207.32% respectively, and stayed time increased significantly (P<0.05 or P<0.01) which was 99.56% and 184.18% respectively in the open arms of the EPM1. In biochemical assays, compared with those in EtOHWI rats, in the rats of low-dose and high-dose Eptl treatment groups, the serum CORT concentrations decreased significantly (P<0.01). The vHippo GABA and GAD67 mRNA levels increased significantly (P<0.05 or P<0.01). The protein expression of GABAaRα1, GABAaRα2, Nrf2, HO-1 in the vHippo increased significantly (P<0.05 or P<0.01). The level of MDA decreased significantly (P<0.01), while the activities of T-SOD and CAT, as well as the level of GSH increased respectively significantly (P<0.05 or P<0.01). The levels of IL-6 and TNF-α decreased significantly (P<0.05 or P<0.01). In the in vitro experiment, the immunofluorescent assay showed that compared with blank control group, Nrf2 level in nucleus of HT22 stimulated by 200 μmol/L H2O2 increased significantly (P<0.01), whereas pretreatment with 30 μmol/L Eptl inhibited the increase of Nrf2 level (P<0.05). Conclusion: Eptl attenuates EtOHWI-induced anxiety-like behavior in rats, which may be mediated by regulating the vHippo GABAaR transmissional disorder of EtOHWI rats via its antioxidant and anti-inflammatory activities

The Impacts of Emission Control and Regional Transport on PM2.5 Ions and Carbon Components in Nanjing during the 2014 Nanjing Youth Olympic Games

Highly time-resolved measurements of water soluble ions, organic and elemental carbon concentrations in the particle diameter size range D-p <2.5 mu m (PM2.5) were performed at a downwind urban site in Nanjing in the western part of the Yangtze River Delta (YRD) in eastern China during the 2014 Youth Olympic Games (YOG). In this study, we discuss the impacts of emission control in Nanjing and the surrounding areas during the YOG and regional/long-range transport on PM2.5 pollution in Nanjing. The average concentrations of NO3-, SO42-, NH4+ were 12.1 +/- 9.9, 16.5 +/- 9.2, 9.0 +/- 5.4 mu g m(-3) during the YOG, and increased 34.3%, 53.7%, 43.9% after the YOG, respectively. The control of construction or on-road soil dust and control of industry led to the decrease of Ca2+ concentration by 55% and SO2 concentration by 46%. However, SO42- concentrations remained at relatively high levels, suggesting a significant impact of regional pollution to secondary fine particles in Nanjing. Strong correlations between OC and EC were observed during and after the YOG. A higher percentage (41%) of secondary organic carbon in Nanjing during the YOG periods was consistent with high potential photochemistry and low contributions from coal combustion. Lagrangian dispersion modelling results proved that the city clusters along the Nanjing and Shanghai axis were the major source region for high PM2.5 pollution in upwind Nanjing. This work shows that short-term strict control measures could improve the air quality, especially that affected by the primary pollutants; however, regional collaborative control strategy across administrative borders in the YRD is needed for a substantial improvement of air quality.Peer reviewe