Pengaruh Film Dilan 1990 Terhadap Minat Kunjungan Ke Kota Bandung Dalam Masa Pandemi COVID-19 Dengan Moderasi Perceived Risk

This study mainly discusses about tourism marketing with the purpose to investigate and determine the effect of Dilan 1990 movie on visit intention to Bandung. The aims of this study also to find out the different impact of visit intention after Dilan 1990 movie during pandemic COVID-19 with perceived risk as moderation. This type of research was exploratory research and used quantitative analysis. Data processing used SEM-PLS analysis techniques and the results of this study indicated that Dilan 1990 movie had a positive and significant effect to visit intention. However, between Dilan 1990 movie and visit intention to Bandung had no effect on perceived risk moderationPerancangan/penelitian ini tentang pemasaran pariwisata dengan tujuannya untuk menyelidiki dan mengetahui pengaruh film Dilan 1990 terhadap minat kunjungan wisatawan ke Kota Bandung, serta untuk menyelidiki dan mengetahui perubahan pengaruh film Dilan 1990 terhadap minat kunjungan wisatawan ke Kota Bandung dalam masa pandemi COVID-19 dengan efek moderasi perceived risk. Metode yang dipergunakan adalah analisis kuantitatif dan menggunakan tekinik SEM-PLS, serta berbentuk penelitian eksploratif. Hasilnya menunjukkan bahwa film Dilan 1990 memberikan pengaruh positif dan signifikan terhadap minat kunjungan ke Kota Bandung, serta perceived risk tidak memoderasi hubungan antara film dengan minat kunjunga

Social Media Strategy to Improve Brand Image: in the Context of Students’ Decision Making

This study aims to examine and analyze the influence of social media on brand image and student decision-making. This study involved as many as 210 students from the health sciences and business studies program. Of the total 210 data obtained, the remaining 202 data can be used for further testing and data analysis, this is because there are a number of data that are categorized as outliers so that they must be eliminated. This study is a quantitative research category using a survey approach as a method of data collection. Then, regarding the process of testing and analyzing data, this study uses a structural equation modeling (SEM) approach with AMOS software. The findings of this study confirm that social media has a significant positive effect on brand image and decision making, besides that brand image has a positive and significant effect on student decision making. The findings of this study make a positive contribution to the development of science, especially in the field of marketing strategies through social media in improving brand image and decision making. The findings of this study are expected to make a practical contribution to increasing product competitiveness and consumer confidence

CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN

Corporate social responsibility (CSR) merupakan salah satu isu yang menarik dan banyak dibahas saat ini, konsep CSR ini merupakan manifestasi dari konsep social sustainability. Konsep social sustainability lahir sebagai kelanjutan konsep economic sustainability dan environmental sustainability yang telah dicetuskan sebelumnya dalam pertemuan di Yohannesberg pada tahun 2002 yang dilatarbelakangi oleh dua alasan berikut; pertama konsep economic sustainability dan environmental sustainability belum dapat meningkatkan kesejahteraan komunitas di berbagai negara di dunia dan kedua perlunya sebuah tatanan aturan untuk menyeimbangkan kesejahteraan pembangunan baik di negaranegara selatan maupun negara-negara utara. Untuk mengatasi hal tersebut dirumuskan suatu visi bersama dalam dunia usaha untuk mewujudkan kebersamaan aturan bagi kesejahteraan umat manusia yaitu konsep social sustainability. Dalam perkembangan selanjutnya ketiga konsep ini menjadi tolak ukur bagi perusahaan untuk melaksanakan tanggung jawab sosial yang dikenal dengan corporate social responsibility (CSR). CSR merupakan isu penting dalam menjamin keberlangsungan dunia usaha saat ini. Dunia usaha tidak akan bisa berkembang tanpa memperhatikan situasi dan kondisi lingkungan sosial di mana perusahaan berada sehingga pelaksanaan CSR menjadi suatu keharusan bagi perusahaan untuk mendukung aktivitas bisnisnya, bukan hanya sekedar pelaksanaan tanggung jawab melainkan menjadi suatu kewajiban bagi dunia usaha. Implementasi CSR harus menjadi suatu bagian dalam peran bisnis dan termasuk dalam kebijakan bisnis perusahaan, sehingga dunia bisnis bukan hanya merupakan suatu organisasi yang berorientasi pada pencapaian laba maksimal tetapi juga menjadi suatu organisasi pembelajaran, di mana setiap individu yang terlibat di dalamnya memiliki kesadaran sosial dan rasa memiliki tidak hanya pada lingkungan organisasi saja melainkan juga pada lingkungan sosial di mana perusahaan berada

Pengaruh Pemimpin dari Luar Organisasi Terhadap Penerimaan dan Komitmen Karyawan: Sebuah Studi Eksplorasi

Pemimpin multi talenta sangat dibutuhkan di era milenium saat ini. Untuk mendapatkannya, tidak jarang perusahaan harus mencarinya dari luar organisasi, walau pun cara ini mengundang pro dan kontra. Penelitian ini merupakan penelitian pendahuluan yang dilakukan dengan metode kualitatif, dalam hal ini metode studi kasus, yang bertujuan untuk mengetahui pengaruh para pemimpin dari luar organisasi pada penerimaan dan komitmen karyawan. Data diperoleh dari suatu institusi pendidikan tinggai di Indonesia melaluil diskusi kelompok terfokus (focus group discussion). Responden diambil dari berbagai lapisan manajerial dan non-manajerial. Data dianalisis melalui analisis tematik. Selain itu, dilakukan pula perbandingan antar kelompok manajerial dan non-manajerial untuk mengetahui perbedaan penerimaan dan komitmen karyawan di kelompok yang berbeda. Hasil analisis menunjukkan bahwa pemimpin dari luar organisasi mempengaruhi penerimaan dan komitmen karyawan. Selain itu, responden manajer dan non-manajer menunjukkan perhatian yang berbeda. Para manajer memiliki perhatian mengenai dampak para pemimpin dari luar organisasi pada organisasi dimana mereka bekerja, sementara para non-manajer menaruh perhatian pada pengaruh pemimpin dari luar organisasi pada kepentingan pribadi mereka. Keywords: employee acceptance, employee commitment, leadership. &nbsp

Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth

The growth of advanced technology has contributed to the digital advertising industry as Facebook's users are easily connected, and purchasing behaviours will be developed with the content of the products promoted in digital advertising. The older generation prefers traditional advertising due to technology's security and privacy aspects, leading to fewer choices in purchasing products. This study aimed to identify the relationship between the influence of Facebook and the effectiveness of digital advertising among Malaysian youth in Klang Valley. It was anticipated that this research would provide helpful information to the public and assist researchers in the future based on the findings of this topic area. Data was collected using a Google Form and distributed via social media like WhatsApp. The targeted respondents are between 15 and 34 years old and are located in the Klang Valley area. Statistical Package for the Social Sciences (SPSS) version 27 system was used to determine digital advertising characteristics electronically. T-test and ANOVA tests were applied in this study to examine the demographic factors that affect the relationship between the variables, as different backgrounds influence the perspectives and behaviours of the users. The findings show that the independent variable, the influence of Facebook, has a strong correlation with the dependent variable, the effectiveness of digital advertising among Malaysian youth in Klang Valley (r= 0.770). Socio-demographic factors such as age and educational level had an effect on the relationship between the variables. The effectiveness of digital advertising is influenced by the number of likes, comments, and shares by Facebook users

Determining Factors Affecting Customer Intention to Use Rooftop Solar Photovoltaics in Indonesia

Many developing countries on the equator, including Indonesia, have the potential for renewable and sustainable resources, such as solar energy. However, despite the enormous potential, the adoption level remains low. Previously, several studies discussed the potential, the feasibility, and the supporting policy of this technology, but none have been discussed from the customers’ perspective on a national scale. Therefore, this study attempts to determine the factors affecting the customers’ intention to use solar photovoltaics in Indonesia to develop a sustainable circular supply chain for renewable energy. This investigation was conducted based on integrating the unified theory of acceptance and use of technology 2 (UTAUT2) and the theory of planned behaviour (TPB). Furthermore, an online questionnaire was successfully distributed with a total of 208 participants. Structural equation modeling (SEM) was utilized to derive the causal relationships of the proposed hypotheses. The results indicated that price value (PV) has a positive relationship and a significant influence on attitude toward use (ATU), which leads to the behavioral intention (BI) to make the construct the most affecting factor. This is the first comprehensive study to analyze the intention to use rooftop solar panels based on the UTAUT2 and TPB framework. The successful approach to support photovoltaic use will bring less waste and strengthen the circular supply chain to support sustainable development