Exploring the Determinant Factors of Impulsive Buying Behavior during the COVID-19 Pandemic among Indonesian Consumers

The COVID-19 pandemic has ravaged the global economy, igniting much fear and panic that disrupted buying patterns and behavior. This study aims to investigate the phenomenon of impulsive buying behavior during the COVID-19 crises by exploring the influences of panic buying, perceived scarcity, and the mediation role of fear appeals. This study uses path analysis which is processed by using the Preacher-Hayes technique. A total of 243 respondents participated in the study. The result of this study revealed that perceived scarcity and panic buying were successfully proved to be significant predictors of impulsive buying behavior. However, the direct effect of fear appeals and the mediation role of fear appeals and panic buying on the relationship between perceived scarcity and impulsive buying behavior were failed to prove in this study

Kriya Mendong: Upaya Diversifikasi Produk Potensi Desa, Kreasi Wirausaha Masyarakat Desa Blayu dengan bantuan Aplikasi Teknologi Multimedia

ABSTRAK Pemerintah kecamatan Wajak, kabupaten Malang, telah mengukuhkan mendong sebagai komoditas khas daerahnya. Desa Blayu merupakan daerah terbesar penghasil mendong beserta produk turunannya. Sayangnya saat ini budidaya mendong semakin memudar dan ikon mendong sulit ditemukan di desa Blayu. Jumlah profesi masyarakat yang terkait dengan budidaya dan kerajinan mendong terus mengalami penurunan. Potensi mendong yang tidak menjanjikan kesejahteraan ditengarai sebagai alasan profesi ini mulai ditinggalkan. Tujuan kegiatan pengabdian masyarakat ini adalah menambah nilai ekonomis mendong dan membangkitkan kembali kepercayaan diri masyarakat Blayu akan potensi mendong dengan cara mengenalkan diversifikasi kerajinan kriya mendong dan peluang pasarnya. Metode yang dilakukan adalah identifikasi masalah, perumusan solusi, pendidikan masyarakat, difusi inovasi dan pelatihan. Manfaat dari kegiatan ini adalah mulai bangkitnya jiwa kewirausahaan masyarakat Blayu dan sikap optimistik terhadap potensi  usaha kreatif produk kriya mendong.Kata kunci : kriya mendong, diversifikasi produk, kreasi, wirausaha, teknologi multimedia ABSTRACTThe Wajak Subdistrict government, Malang Regency, has confirmed mendong as a typical commodity for its region. Blayu Village is the largest producer of mendong and its derivatives. Unfortunately, nowadays, the cultivation of mendong is fading, and the icon of mending is hard to find in Blayu Village. The number of community professions related to mendong cultivation and crafts continues to decline. The potential for mendong, which does not promise welfare, is thought to be why this profession is starting to be abandoned. The purpose of this community service activity is to increase the economic value of mendong and revive the confidence of the Blayu community in the potential of mendong by introducing the diversification of Mendong crafts and market opportunities. The methods used are problem identification, solution formulation, community education, innovation diffusion, and training in making Mendong crafts products with multimedia technology.This activity's benefits are the emergence of the entrepreneurial spirit of the Blayu community and an optimistic attitude towards the potential for creative endeavors of mendong craft products

Pengaruh Gaji dan Intensif Terhadap Kinerja Karyawan Nonmedis dan Perawat pada Klinik Rumah Luka di Kabupaten Sidoarjo

Abstract          Klinik Rumah Luka Sidoarjo is a center treatment of wounds and circumcision modern located in Sidoarjo and has been equipped with power medical professional, but there are obstacles that cause employees home Luka Sidoarjo less than optimal in be work that is permasalahn salary. One of them is late payroll and often times the calculation of salaries are not appropriate between the salaries of the principal and salary overtime . The purpose of this research is to determine the effect of salary and intensified towards the performance of the employees inKlinik Rumah Luka. This study is using a type of quantitative research associative with the method descriptive. The population that used as many as 36 people. The data analysis method used in this research is multiple linear regression (multiple regressions). The results of this study are salaries and incentives have a simultaneous and partial effect on employee performance at the Klinik Rumah Luka Sidoarjo . Keywords: Employee Salary; Employee Intensive; Employee Performanc

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

Introduction/Main Objectives: Even thought there is a risk from using humor as an advertising campaign strategy in industries which rely on trust and their technological prowess, like the telecommunications sector, the fact that there are a great number of humorous advertisements arranged by telecommunications companies in Indonesia needs to be researched. Background Problems: This research aims to narrow the phenomenon by investigating the effect of humorous advertisements with the need for humor as a moderating role on consumers’ attitudes, consumers’ intent to purchase, and their word of mouth intention. Novelty: By adding the need for humor in a moderating role, and the word of mouth intention as an endogenous variable, this research aims to extend the existing models of humorous advertising’s effectiveness. Research Methods: The research was designed to focus on consumers who can be classified as young adults (18 to 34 years old) and are not users of the mobile SIM card brands that the ad they perceived as funny ones. The researcher conducted a survey with a five point Likert scale, an online questionnaire, and purposive sampling as the primary data collection methods. Finding/Results: The result shows that although a humorous advertisement has a significant impact on the attitude toward the advertisement and the word of mouth intention, the humorous advertisement has no significant impact on the attitude toward the brand and the consumers’ intent to purchase. The need for humor failed to moderate the relationship between the humorous advertisement and the attitude toward the advertisement in this study.  Conclusion: The researcher concludes that the impact of a humorous advertisement was limited to only entertaining the consumers, and to encourage their word of mouth intention, not their purchase intention

Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018)

AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intentio

Pengaruh Karakteristik Pekerjaan, Organisasi Dan Individu Terhadap Kinerja Karyawan (Studi kasus pada resto MR.M4T Kota Malang)

AbstractThe purpose of carrying out research is to analyze the effect of job characteristics, organizational characteristics and individual characteristics on employee performance at the MR.M4T restaurant. The population in this study were 37 employees of the MR.M4T restaurant. With a saturated sampling technique, all members of the population were sampled. Using multiple linear regression analysis, and the results of the study show the effect of job characteristics, organizational characteristics, and individual characteristics has a significant effect on employee performance. The method used in processing data using a quantitative approach with multiple linear regression analysis tools through the IBM SPSS 25 application program (statistical product and service solutions). Keywords: Job Characteristics, Organizational Characteristics, Individual Characteristics, and Employee Performanc

Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Rubylicious Di Kota Malang (Studi Pada Mahasiswa Prodi Manajemen FEB Universitas Islam Malang Angkatan 2018-2020)

AbstractThis study aims to find out and analyze whether online promotion and price perception affect purchasing decisions at Rubylicious for 2018-2020 FEB Management Study Program students, Islamic University of Malang. This type of research is explanatory research or explanatory research using a quantitative approach. The theory used is Malhotra theory with the number of samples in this study there are 21 question items. So the number of samples taken in this study were 105 samples (21 question items x 5) which were Rubylicious online shop consumers. Sampling technique used in this research is by using purposive sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that simultaneously the independent variables Online Promotion and Price Perception have a significant effect on the dependent variable, namely Purchase Decision. Partially, it can be seen from the t-test results which show that the Online Promotion variable has a significance level of 0.005 <0.05. While the price perception variable has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partially Online Promotion and Price Perception have a significant influence on Purchase Decisions. Meanwhile, descriptive analysis shows that by doing online promotions well, it will increase someone's interest in making purchasing decisions and also create price perceptions that are in accordance with the products offered. Keywords: Online Promotion, Price Perception, and Purchase Decisio

Pengaruh Pemberian Reward, Insentif dan Tunjangan Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan JNE Cabang Utama Surabaya)

AbstractWith the development of the world of industry and technology in human life, it can facilitate the movement of goods and information from one place to another. Along with the development of an increasingly broad market, companies need expedition services to expand their business reach. One of the most important factors in an organization is human resources, therefore the utilization of human resources is needed. In general, employees work because to meet their daily needs, so that employees will work harder if the work they do gets a reward or remuneration, one of the policies that companies can do to improve employee performance is to provide compensation. Performance is the result of the work done and has a strong relationship to the company's strategy. Performance is about how to get the job done and about what to do next. Reward is one of the factors that employees work in an organization. Reward is one of the motivators used by managers to create productivity and increase employee motivation at work. Incentives are a form of payment associated with employee performance, as well as distribution of income to employees. Incentives are compensation provided by the company, which is linked between pay and productivity. Allowance is a reward given by the company in order to provide peace and prosperity to employees to maintain and improve employee morale. Keyword : Performance, Reward, Incentives, and Allowanc

Pengaruh Inovasi Produk Dan Media Sosial Terhadap Minat Beli BTS Meal di Mcdonald’s (Studi Kasus Pada Mahasiswa FEB Program Studi Manajemen UNISMA 2017)

Abstract This study aims to determine the effect of product innovation and social media on buying interest in BTS Meal at McDonald's case study at the Faculty of Economics and Business Management Study Program, Islamic University of Malang 2017. This study uses explanatory research and quantitative approaches. The sample in this study was 110 respondents who were taken from the formula according to Malhotra's theory. The analytical technique used in this study is multiple linear regression with the help of SPSS 22. The results of this study indicate that product innovation and social media simultaneously have a positive and significant effect on buying interest. Product innovation has a positive and significant effect on buying interest. Social media has a positive and significant effect on buying interest. Keywords: Purchase intention, product innovation, social medi

Pengaruh Komunikasi Dan Stres Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada CV. Pakta Karya)

AbstractThis study aims to analyze, describe and determine the effect of communication and work stress on employee performance at CV. Pact of Work. This type of research uses explanatory research using a quantitative approach and the data collection technique used in this research is questionnaire data and uses statistics as an analysis technique. In this study, the sample used was 88 employees who will be used as research respondents. Where the results of this study indicate that communication has a positive effect on employee performance, and work stress has a negative effect on employee performance Keywords: Communication, work stress and employee performanc