COMPARISON OF USER EXPERIENCE ON GO-JEK AND GRAB MOBILE APPS (A STUDY ON PT. GO-JEK AND PT. GRAB INDONESIA CONSUMERS IN DKI JAKARTA)

This research examines the comparison of user experience between two mobile apps: Go-Jek and Grab by conducting a survey to look for differences in the experience perceived by one group of users of both applications. User experience is measured through the variable of sub-happiness, task success, earnings and uptime. The method used in this research is descriptive comparative analysis with quantitative approach. The sampling technique is done by accidental sampling based on spontaneous factors that involve the samples being drawn from the part of population that is close to hand. The number of samples is determined by using iterations at the amount of 63 respondents. The research object is user experience. The analysis of the data in this research uses paired t-test.The result of this research shows that the t-value obtained, 2.420, is greater than t-table with df = 67 by 1.996, H0 is rejected. So it is found that these mobile apps (Go-Jek and Grab) have differences regarding their User Experience.Based on the results, the writers suggest Go-Jek to do more maintenance of the application to reduce the errors that still exist for the use in rush hour. The writers also suggest Grab Indonesia to add features to improve application’s reliability.Keywords: User Experience, mobile apps, Go-Jek, Grab

Peran Gaya Kepemimpinan Transformasional dan Transaksional dalam Penerapan Strategi Bisnis Masa Pandemi Covid-19: Studi Kasus pada BUMD X

The Covid-19 pandemic has had a devastating impact on organizations. Organizational leaders must have competencies that are ready to face rapid environmental changes. Leaders are required to always be at the forefront and influence their subordinates to keep working optimally even in unexpected situations. As one of the affected organizations, Regional Owned Enterprises (ROE) X is trying to survive. This study discusses the leadership style of BUMD X leaders during the pandemic which involves the implementation of business strategies. The results show that the combination of transactional and transformational leadership styles is carried out by leaders in BUMD X, autocratic leadership styles have a bad effect, and transactional and transformational leadership styles can be applied to business strategies during the Covid-19 pandemic. Therefore, the results obtained in this study are expected to be input for academics and business leaders to be applied to various similar and dissimilar organizations.Pandemi Covid-19 telah berdampak buruk pada organisasi. Pemimpin organisasi harus memiliki kompetensi yang siap menghadapi perubahan lingkungan yang cepat. Pemimpin dituntut untuk selalu berada di garis depan dan mempengaruhi bawahannya untuk tetap bekerja secara maksimal meski dalam situasi yang tidak terduga. Sebagai salah satu organisasi yang terdampak, Badan Usaha Milik Daerah (BUMD) X berusaha bertahan. Penelitian ini membahas tentang gaya kepemimpinan dari pemimpin BUMD X pada masa pandemi yang dikaitkan dengan implementasi strategi bisnis. Hasilnya menunjukkan bahwa penggabungan gaya kepemimpinan transaksional dan transformasional dilakukan oleh pemimpin pada BUMD X, gaya kepemimpinan otokratis mempunyai efek yang buruk, serta gaya kepemimpinan transaksional dan transformasional dapat diterapkan pada strategi bisnis di masa pandemi Covid-19. Maka dari itu, hasil yang didapatkan pada penelitian ini diharapkan dapat menjadi bahan masukan bagi akademisi serta para pemimpin bisnis untuk diterapkan pada berbagai organisasi sejenis maupun tidak sejenis

SHARIA MARKETING ANALYSIS IN NOOR HOTEL BANDUNG

Currently sharia industry is showing growth fast enough due to Islam as guidelines of life has implemented on many sectors. This study aims to analyze the sharia marketing implementation of Noor Hotel. Noor Hotel was chosen because the hotel was the largest hotel with sharia concept in Bandung and obtained the positive responses from the guests.The research was using qualitative method and explorative research approach. The data gathered from the observation, in-depth Interviews to leadership, marketing manager, employee and Noor’s Hotel consumers, and marketing literature study.The result shows that Noor Hotel has executed the elements of sharia marketing mix. The entire elements was used as tools such as product, price, place, promotion, process, people, physical evidence, promise and patience, has done well to realize the value of Islamic values.The suggestion is that Noor Hotel can be more promotions in several medias and adds kind of services which develop the potential of sharia hotel in the future. It also holds the sharia principles, so that can be reach the  wider markets.Keywords: Sharia Marketing, Sharia Hotel, Noor Hotel 

BAURAN PEMASARAN PADA BATIK GENDHEIS KOTA BANJAR

The company will use a marketing strategy so that the production of goods increases and the company develops rapidly. Marketing strategy is the most important thing to make the company known to the wider community. The Gendheis batik company in the city of Banjar was originally a small company, and the marketing techniques used by entrepreneurs by introducing batik cloth products to government agencies and private agencies in the City of Banjar. Today, Gendheis batik has developed. Based on this, the authors are interested and want to examine the marketing mix that is in the Gendheis batik in Banjar City. The purpose of this study is to find out how the marketing mix of the Gendheis batik in Banjar City. The research method used is descriptive research method with a qualitative approach. The results showed, Product Gendheis batik cloth has a characteristic tanum flower motif, various kinds of batik cloth products patterns and colors in accordance with consumer desires. The price of Gendheis batik cloth is affordable by all groups according to the type of fabric used, Place or distribution is easily accessible to consumers, promotion uses promotion strategies to the public directly and indirectly. In conclusion, the Gendheis batik company is developing rapidly by using marketing strategies with marketing mix techniques, namely batik production that is unique and attractive, competitive product prices, promotions that still use direct techniques to consumers has not been fully adapted to the changing times, where distribution is affordable but not yet precise and not yet strategic. Perusahaan akan menggunakan strategi pemasaran supaya produksi barangnya meningkat dan perusahaan berkembang pesat. Stategi pemasaran merupakan hal paling utama untuk menjadikan perusahaan tersebut dikenal oleh masyarakat luas. Perusahaan batik Gendheis Kota Banjar  pada awalnya perusahaan kecil, dan teknik pemasaran yang digunakan pengusaha dengan memperkenalkan produk kain batik  kepada instansi pemerintahan maupun instansi swasta yang ada di Kota Banjar. Saat ini  batik Gendheis sudah berkembang. Berdasarkan hal tersebut maka penulis tertarik dan ingin meneliti mengenai bauran pemasaran yang ada di batik Gendheis Kota Banjar. Tujuan penelitian ini untuk mengetahui bagaimanakah bauran pemasaran pada batik Gendheis Kota Banjar. Metode penelitian yang digunakan yaitu metode penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan, Product kain batik Gendheis mempunyai ciri khas motif bunga tanum, produk kain batik berbagai macam corak dan warna sesuai dengan keinginan konsumen. Price kain batik Gendheis terjangkau oleh semua kalangan sesuai dengan jenis kain yang digunakan, Place atau pendistibusian mudah dijangkau oleh konsumen, promotion menggunakan strategi promosi kepada masyarakat secara langsung dan tidak langsung. Kesimpulannya, Perusahaan batik Gendheis berkembang pesat dengan menggunakan stategi pemasaran dengan teknik bauran pemasaran yaitu produksi batik yang unik  dan menarik, harga produk yang bersaing, promosi masih menggunakan teknik langsung kepada konsumen belum sepenuhnya disesuaikan dengan perkembangan jaman, tempat pendistribusian yang terjangkau namun belum tepat dan belum strategis

The Role of Brand on Educational Institution

Brand is one of the strategies that can be carried out by educational institutions, including by building brand awareness, brand associations and perceived quality. The purpose of this study was to determine the effect of brand awareness, brand association and perceived quality on students' decisions in choosing SMK as a senior high school, both partially and simultaneously. The quantitative method with the type of causal descriptive research was implemented on 329 students of SMKN 1 Cianjur who were selected as samples. The results of the path analysis of the data show that brand awareness, brand associations and quality perceptions are proven to have a positive and significant influence, both partially and simultaneously on the purchasing decision process

Analisis Leader Member Exchange Pada Bisnis Keluarga

In building leadership skills, one of the things that is needed is how to establish a leader relationship with employees so that they can produce better performance in the business. Leader Member Exchange (LMX) theory argues that the most effective leadership process arises when leaders and employees cultivate mature, high-quality relationships, not only on the job but also soial-emotional. This research was conducted using qualitative methods to find out how the quality of the relationship between leaders and employees in the family business, Family Handicraft in Tasikmalaya. Conducted through semi-structured interviews to find out in depth and explore the condition of leadership. The results revealed that the leadership conditions in the Family Handicraft family business are of high quality resulting in good business performance amid the Covid-19 Pandemic conditions, characterized by high production demand for exports to Japan in 2021. Keywords : leadership; leader member exchange; family businessDalam membangun keterampilan kepemimpinan, salah satu hal yang diperlukan ialah bagaimana menjalin hubungan pemimpin dengan karyawan sehingga mampu menghasilkan kinerja pada bisnis yang lebih baik. Teori Leader Member Exchange (LMX) berpendapat bahwa proses kepemimpinan yang paling efektif muncul ketika para pemimpin dan karyawan menumbuhkan hubungan yang matang dan berkualitas tinggi, tidak hanya terkait pada pekerjaan tapi juga soial-emosional. Penelitian ini dilakukan menggunakan metode kualitatif guna mengetahui bagaimana kualitas hubungan antara pemimpin dengan karyawan pada bisnis keluarga, Family Handicraft di Tasikmalaya. Dilakuka melalui wawancara semi terstruktur guna mengetahui secara mendalam dan mengeksplorasi terkait kondisi kepemimpinan. Hasil penelitian mengungkapkan bahwa kondisi kepemimpinan pada bisnis keluarga Family Handicraft berkualitas tinggi sehingga menghasilkan kinerja bisnis yang baik ditengah kondisi Pandemi Covid-19, ditandai dengan tingginya akan permintaan produksi untuk eksport ke Jepang pada tahun 2021 ini. Kata Kunci : leadership; leader member exchange; family busines

PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK (STUDI PADA PENGGUNA KARTU As DI STIA YPPT PRIATIM TASIKMALAYA)

ABSTRACTResearch on the Influence of Brand Trust on Brand Loyalty conducted on As Sim Card User in civitas academic student of STIA YPPT Priatim Tasikmalaya conducted to answer the question about the influence of trust on the loyalty of citizens of Yppt Priatim College of Tasikmalaya As Sim card users. This is a type of quantitative research using descriptive method for analytical method. The data collection techniques that used in this research are questionnaires, interviews and observations. From the research result obtained by brand trust of citizen STIA YPPT Tasikmalaya influenced brand loyalty. Brand trust variable (X) is 0,000 (sig value <0,05) so H1 is accepted and it can be concluded that customer's trust toward a brand will influence customer's loyalty level to the brand. The results are statistically significant. The value of determination can also describe the level of total independent variable contribution to the dependent variable changes. Therefore, it can be said that brand trust contributes a total effect of 57% to changes in customer loyalty to a brand on Kartu As users at STIA YPPT Tasikmalaya. Key word: Brand Trust, Brand Loyalty ABSTRAKPenelitian Pengaruh Kepercayaan Merek terhadap Loyalitas Merek  yang dilakukan pada pengguna kartu AS civitas Akademika Sekolah Tinggi Ilmu Administrasi Yppt Priatim Tasikmalaya dilakukan untuk menjawab pertanyaan mengenai pengaruh kepercayaan terhadap loyalitas civitas akademika Sekolah Tinggi Ilmu Administrasi Yppt Priatim Tasikmalaya pengguna kartu AS. Penelitan ini merupakan jenis penelitian kuantitatif dengan  menggunakan metode deskriptif analisis. Teknik pengumpulan data menggunakan kuesioner, wawancara dan observasi. Dari hasil penelitian diperoleh kepercayaan merek civitas akademika STIA YPPT TASIKMALAYA berpengaruh pada loyalitas merek tersebut. Variabel kepercayaan merek (X) sebesar 0,000 (nilai sig<0,05) sehingga H1 diterima dan dapat disimpulkan bahwa tingkat kepercayaan pelanggan terhadap suatu merek akan mempengaruhi tingkat loyalitas pelanggan terhadap merek tersebut. Hasil tersebut signifikan secara statistic. Nilai determinasi juga dapat menggambarkan tingkat kontribusi variabel bebas secara total terhadap perubahan variabel terikat. Oleh karena itu, dapat dikatakan pula bahwa kepercayaan merek memberikan kontribusi pengaruh secara total sebesar 57% terhadap perubahan tingkat loyalitas pelanggan terhadap suatu merek pada civitas akademika STIA YPPT TASIKMALAYA

Strategi Kepemimpinan dalam Menghadapi Pandemi Covid-19 pada Kasus Coffee Shop Contou

On March 10, 2020, the start of the Covid-19 pandemic caused an impact that was felt by several countries, even the government and society. One of the impacts felt was not only a health problem but also attacking the country's economy, for example MSMEs as the Micro, Small and Medium Enterprises sector experienced a severe impact due to the Covid-19 pandemic. Based on information processed by LIPI's P2E, the impact of tourism shrinkage on MSMEs engaged in the micro food and beverage business reached 27%. While the impact on small food and beverage businesses is 1.77% and medium enterprises is 0.07%. Contou is one of the coffee shops that has been affected by the Covid-19 pandemic, but it's great that they were able to fight this crisis so that in 2021 Contou will still continue to operate with the strategies they created to survive. After understanding the five theories above, the owner of Contou coffee can be categorized as a leader who adheres to an adaptive leadership strategy. Where, covid-19 is an unexpected event that is not predicted in advance and affects activities at Contou coffee which are based on various health policies to deal with covid-19.Pada 10 Maret 2020, awal mula dimulainya pandemic Covid-19 ini menyebabkan dampak yang dirasakan oleh beberapa negara, bahkan pemerintah dan masyarakat. Salah satu dampak yang dirasakan tidak hanya masalah kesehatan namun juga menyerang perekonomian di Negara contohnya UMKM sebagai sektor Usaha Mikro Kecil dan Menengah mengalami dampak yang parah disebabkan oleh pandemic Covid-19. Bersumber pada informasti yang diolah P2E LIPI, dampak penyusutan pariwisata terhadap UMKM yang bergerak dalam usaha makanan dan minuman mikro menggapai 27%. Sedangkan dampak terhadap usaha kecil makanan dan minuman sebesar 1,77% serta usaha menengah di angka 0,07%. Contou merupakan salah satu coffee shop yang terkena dampak dari pandemi Covid-19 ini, namun hebatnya mereka bisa berjuang dalam menghadapi krisis ini sehingga pada tahun 2021 Contou masih terus beroperasi dengan strategi-strategi yang mereka buat untuk terus bertahan. Setelah memahami kelima teori diatas, owner dari Contou coffee dapat dikategorikan sebagai pemimpin yang menganut strategi adaptive leadership. Dimana, covid-19 adalah kejadian luar bisa yang tidak diprediksi sebelumnya dan mempengaruhi aktivitas di Contou coffee yang didasarkan oleh berbagai kebijakan kesehatan untuk menanggulangi covid-19

ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SAMBAL KEMASAN UNTUK FORMULASI PERBAIKAN STRATEGI PRODUK

Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer satisfaction and formulate product strategy improvements to be proposed by considering customer satisfaction. Therefore, consumers can repurchase the products and become Sambel Gendang customers. This research uses descriptive analysis research with a quantitative approach. The population of this study was Sambel Gendang consumers. A total of 60 people were taken as samples by using probability sampling technique, and simple random sampling method. The results of this study revealed that 43.3% of respondents were satisfied with the taste quality, 41.7% were dissatisfied with the level of spiciness, 35% were satisfied with the flavour variant, 53.3% were satisfied with the packaging, 41.7% were satisfied with the price, 46.7% were satisfied with the service quality. The proposed marketing strategy by considering customer satisfaction is focused on product and promotion strategies to increase the sales market. Keywords:&nbsp;business, customer satisfaction, product, marketing strategies

Karakter Kepemimpinan Ideal dalam Organisasi, Study Case : Project Management Telkom Regional 3 Jawa Barat

PT. Telkom Indonesia, which is an industry providing complete communication network services. PT. Telkom Indonesia claims that it is currently one of the industries that provide the most telecommunications and information services. The research procedure used is a descriptive analysis procedure, which is a method of universally describing the facts found by the library research method and field research to be precise at PT. Telekomunikasi Indonesia Project Management Division T-Reg 3 West Java, This matter exists because of management activities, which include planning (planning), directing (leading), organizing (organizing), and controlling (controlling). The leader in the Autocratic type according to the Project Manager of Telkom Regional 3 West Java with a very large rating is 9 with a rating score and a weight of 1.71. This type of Charismatic Leadership is given a Rating by the Project Manager of Telkom Regional 3 West Java by giving a fairly large rating is 8 with a rating score and a weight of 1.44.PT. Telkom Indonesia yang ialah industri penyedia layanan jasa jaringan komunikasi secara lengkap. PT. Telkom Indonesia mengklaim dirinya disaat ini ialah salah satu industri yang terbanyak melayani jasa telekomunikasi serta informasi. Prosedur riset yang digunakan merupakan prosedur deskriftif analisis, ialah dengan metode menggambarkan secara universal mengenai fakta - fakta yang ditemui metode riset kepustakaan serta riset lapangan tepatnya di PT. Telekomunikasi Indonesia Divisi Project Management T- Reg 3 Jawa Barat, Perihal ini terjalin sebab kegiatan manajemen, yang mencakup perencanaan (planning), pengarahan (leading), pengorganisasian (organizing), serta pengendalian (controlling). Pemimpin pada jenis Otokratis menurut Manager Project Telkom Regional 3 Jawa Barat dengan rating yang sangat besar ialah 9 dengan skor rating serta bobot sebesar 1, 71. Jenis Kepemimpinan dari Kharismatic ini diberi Rating Oleh Manager Project Telkom Regional 3 Jawa Barat dengan memberi Rating yang lumayan besar ialah 8 dengan skor rating serta Bobot sebesar 1, 4