Influence of Playability on Perceived Game Software Quality: A Comparison Between Chinese and South Korean Gamers

The usability of ISO/IEC 25000 series SQuaRE and other existing software quality models seems unsuitable for unique software products such as game software. This study revealed that playability has a higher predictive capacity than usability for evaluating game software quality using a survey methodology involving 344 Chinese respondents and 142 South Korean respondents. Specifically, dimensions of playability in terms of enjoyable, exciting, fun, interesting, relaxing, novel, creative, convenient, curious, fantastic, stimulating, splendid, effective and attractive positively influenced both Chinese and South Korean game software users’ satisfaction. In addition, results show that there is a significant difference between Chinese and South Koreans in playability dimensions such as exciting, relaxing, novel, creative, convenient, curious, stimulating, splendid and attractive. This study extends the existing knowledge on how playability influenced game software users’ satisfaction and software quality, and limitations were also highlighted

Impact of familiarity and green image on satisfaction and loyalty among young green hotel's guests - a developing country's perspective

Familiarity and green image influencing travelers’ green hotel patronage have often been overlooked in previous research. The aim of this study was to examine the relationship of the two dimensions of familiarity and the two dimensions of image with the overall image, satisfaction, and loyalty. The theoretical research model used in this study was based on the stimulus–organism–response framework. The research design for this study employed a quantitative approach using a purposive sampling method involving 488 student responses. The tests of the proposed hypotheses were conducted using SPSS and AMOS. The results of the study showed that experiential familiarity and informational familiarity positively influenced cognitive image and affective image, respectively, while cognitive image had a positive influence on the affective image. In addition, cognitive and affective images have a positive influence on the overall image, and the overall image is shown to have a positive impact on satisfaction and loyalty. Finally, satisfaction was found to have a positive influence on loyalty, while satisfaction plays a partial meditation role in the relationship between overall image and loyalty

Factors influencing consumers’ purchase intention on organic foods via a Theory of Planned Behaviour approach

Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and health concerns influence consumers’ intention to purchase and consume organic foods. A purposive sampling method was adopted for this study and a total of 289 usable questionnaires were collected for empirical testing of the postulated hypotheses using SPSS and structural equation modelling (SEM). The results showed that attitude, subjective norm, perceived behavioural control and health concern positively influenced intention. In addition, subjective norm positively influenced attitude while attitude played a partial mediation effect on the relationship between subjective norm and intention. Lastly, the theoretical and practical implications as well as the limitations of the study are discussed

Factors Influencing Students’ Cheating Behaviours: an Empirical Evidence from China.

There is an ample evidence to show how students’ cheating behaviours formed in Western countries, comparatively, few studies focused on Chinese students. The purpose of this study is to measure the influence of attitude, subjective norm (SN), perceived behavioural control (PBC), and additional variable which is moral obligation on intention among Chinese students who were studying in China and the U.K. A total of 540 useable questionnaires were collected based on web-based method for further hypotheses testing. The results show that attitude, SN, PBC and moral obligation positively influence intention to cheat respectively. The SN displays significant positive influence on attitude and moral obligation. In addition, statistically significant differences in SN, PBC and intention were obtained between gender, majors and educational level and studying places which show that males had more intention than females on cheating. Major of management students had more PBC than engineering and economics students, fresh and sophomore had more PBC than junior students, and students who were studying in U.K are more influenced by SN compared to who were studying in China. This study enriches the existing knowledge on how Chinese students’ attitude, SN, PBC and moral obligation on cheating intention based on divergent demographic characteristics

Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach

Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and health concerns influence consumers’ intention to purchase and consume organic foods. A purposive sampling method was adopted for this study and a total of 289 usable questionnaires were collected for empirical testing of the postulated hypotheses using SPSS and structural equation modelling (SEM). The results showed that attitude, subjective norm, perceived behavioural control and health concern positively influenced intention. In addition, subjective norm positively influenced attitude while attitude played a partial mediation effect on the relationship between subjective norm and intention. Lastly, the theoretical and practical implications as well as the limitations of the study are discussed

How negative factors influence youth hostel say aftermath COVID-19 pandemic

The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnaires were received, followed by subsequent empirical testing of the proposed hypotheses using SPSS and AMOS-SEM. Results showed that perceived risk negatively influenced cognitive and affective image, respectively. Cognitive and affective image positively influenced overall image and finally influenced willingness to pay and visit intention separately. In addition, cognitive image positively influenced affective image. The theoretical framework satisfactorily accounted for willingness to pay and intention, and our results help youth hostels practitioners invent efficient strategies to boost young consumers' willingness to pay and intention to visit youth hostels

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia

Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and development for many cities and towns located in this region and is also an effective tool for the reduction of poverty and the improvement of living standards for many of their residents. Among the methods utilized to increase the competitiveness level of the destinations that are promoted, branding is regarded as an important strategy by tourism management organizations to differentiate their country, state, or city from competing destinations. A destination which possess a positive brand equity and strong competiveness attributes will have an advantage over their competitors in attracting a bigger share of the tourists’ market and, furthermore, visiting tourists will probably stay longer and will have a tendency to spend more on tourism related services when they are in the destination. This study seeks to evaluate the brand equity and competitiveness levels of selected urban destinations in Malaysia and also to examine the relationships between the constructs of customer-based brand equity (CBBE), destination competitiveness (classified into functional and abstract attributes), and destination loyalty. This thesis can be considered a pioneer study in exploring the possibility of categorizing the destination competitiveness construct into the components of functional and abstract attributes using the Delphi technique. The research framework was validated by confirmatory factor analysis through structural equation modeling (SEM). A non-probability sampling technique is employed in this study. The sample was chosen from international tourists comprising different nationalities, who have visited and stayed at least one night, in the cities of Kuala Lumpur, Penang, Melaka, Kota Kinabalu, and Kuching. The survey was conducted over a period of approximately four months (from January, 2013-April, 2013), and the questionnaires were distributed to tourists with the assistance of tour operators, hoteliers, and tourist information centers located in Kuala Lumpur, Penang, Melaka, Kota Kinabalu, and Kuching. In addition to the English version, the questionnaire was also translated into Chinese and Arabic. Results from this study indicate that the construct of destination competitiveness can indeed be divided into the two components of functional and abstract attributes and confirms the mediating roles of CBBE in the relationship between functional and abstract attributes, and also the indirect effect that CBBE has on destination loyalty via abstract attributes. Functional attributes has been found to be the antecedent of CBBE while abstract attributes are influenced by CBBE. Path analysis of the structural model also supports the hypothesized relationships between the constructs of CBBE,destination competitiveness (functional and abstract attributes), and destination loyalty. In terms of practical implications, findings from this study will help destination management organizations (DMOs) to assess the brand equity and competitiveness levels of the selected destinations, and can be used to identify their strengths and weaknesses in relation to their competitveness and brand equity levels. This will assist the DMOs in developing more effective branding strategies for their destinations,leading to increased tourist arrivals and tourist spending

Developing a star rating system for guesthouses to promote budget tourism in the Maldives: an exploratory study

State (SIDS) in the Indian Ocean and is a destination synonymous with luxury tropical tourism. Due to its strong competitive advantage in terms of its natural attractions (sun, sea, and sand), Maldives has become one of the most expensive tropical island tourism destination in the world. However, the majority of the benefactors of the Maldivian tourism industry are the large, international hotel chains and franchises while the average Maldivian is not getting a fair share of the tourism receipts. To ensure that tourism revenue are more evenly distributed, the Maldivian government encouraged the setting up of guesthouses as a small-medium enterprise initiative that would help the local economy. However, statistics show that while there are more guesthouses than resorts in Maldives, the average occupancy in guesthouses is much lower than the luxury resorts. This study aims to explore the feasibility of introducing a star-rating system for the burgeoning guesthouse industry in the Maldives to improve the quality and image of their product offerings so that the business potential of this tourist accommodation sector can be realized. Results from semi-structured interviews with guesthouses’ owners, visitors, industry professionals and government officials shows that most stakeholders are favor of a quality control system for the guesthouses and it is recommended that a star-rating system based on the SERVQUAL model be introduced as a suitable method for evaluating their service quality

Use and Perceptions of Electronic Cigarettes among Young Chinese Generation: Expanding the Theory of Planned Behaviour

The Theory of Planned Behaviour (TPB) is recognized as powerful predictive model to explain consumer purchase behaviour. However, there have been relatively few studies that determine the role of TPB’s constructs in e-cigarettes decision-making process. Moreover, the TPB ignores the impulsive motivation (i.e., hedonism) and unconscious motivation (i.e., habit) and perceived knowledge in the literature. This study adopted a quantitative method based on a survey with 293 young respondents using e-cigarettes. The proposed hypotheses were empirically tested with SPPS and AMOS. This study revealed that perceived knowledge positively influenced attitude, subjective norm (SN), and perceived behavioural control (PBC) respectively. The results showed a positive relationship between attitude, SN, PBC and intention, and intention positively influenced actual e-cigarettes use behaviour. The results also demonstrated how consumers’ hedonic motivation and habit influence intention. Lastly, the theoretical and practical implications and limitations were discussed

Ocena postrzegania podróżowania jako wolnego od ryzyka oraz planów turystów dotyczących odwiedzania nocnych targów po pandemii COVID-19: badanie empiryczne

Prior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists’ opinions about night markets have become a challenge. This study aims to examine the relationships between attitude, subjective norm (SN), perceived behavioural control (PBC), perceived without travel risk, and visit intention towards night markets aftermath of the COVID-19 pandemic. A quantitative approach was used using an online survey method involving 387 respondents followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS. The results indicate that attitude, SN, PBC, and perceived without travel risk positively influence intention. Furthermore, SN also displayed a significant positive influence on attitude, PBC, and perceived without travel risk. Finally, the theoretical and practical implications, as well as limitations were discussed.W przeszłości badania nad turystyką i korzystaniem z nocnych targów podejmowane były przede wszystkim przez rządy i osoby zajmujące się badaniem aktualnych produktów i strategii rozwojowych i miały formę badań opisowych. Brak w literaturze badań empirycznych, których autorzy analizowaliby postrzeganie rozwoju nocnych targów przez turystów. Co istotne, z powodu pandemii COVID-19 badanie produktów, usług i opinii turystów na ich temat stało się wyzwaniem. Celem artykułu jest zbadanie związków pomiędzy postawami, subiektywnymi normami (SN), postrzeganą kontrolą zachowania (PBC), postrzeganiem podróży jako wolnej od ryzyka a zamiarem odwiedzenia nocnych targów po pandemii COVID-19. Zastosowano metodę jakościową z wykorzystaniem ankiety internetowej, w której wzięło udział 387 respondentów, a następnie przeprowadzono empiryczną weryfikację zaproponowanych hipotez za pomocą SPSS i AMOS. Wyniki wskazują, że postawy, subiektywne normy, postrzegana kontrola zachowania i postrzeganie podróży jako wolnej od ryzyka mają pozytywny wpływ na zamiary podróżujących. Co więcej, subiektywne normy wykazują także znaczny pozytywny wpływ na postawy, postrzeganą kontrolę zachowania i postrzeganie podróży jako wolnej od ryzyka. W sekcji końcowej autorzy omawiają teoretyczne i praktyczne implikacje wyników oraz ich ograniczenia