THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT KIM THAI HOTEL

Every hotel's satisfaction and loyalty depend on the quality of its service. As a result, the question of service quality has long been a key research topic in the hospitality business. The study used methods such as secondary data collection and processing, expert interviews to build evaluation models, customer opinion collection, and quantitative data processing to clarify the impact of service quality aspects on loyalty. The study used correlation analysis and linear regression to show how six service quality parameters influenced client loyalty when using various Kim Thai hotel services. Among them, the security element has the most influence, while the empathy factor has the least influence on consumer loyalty to the hotel service. Among them, the security element has the most influence, while the empathy factor has the least influence on consumer loyalty to the hotel service. This research serves as the scientific foundation for the hotel to use when implementing solutions that improve service quality in order to promote customer return intentions.  Article visualizations

EFL TEACHING PRACTICES UNDER THE WASHBACK OF HIGH-STAKES TESTS: WHAT ASPECTS ARE AFFECTED?

Washback, or the effects of tests on learning and teaching, is one of the important test qualities (Bachman & Palmer, 1996). There have been a few empirical studies on the washback of different tests on different stakeholders and their actions under the test use such as those by Brown (1997), Cheng (1997), McKinley & Thompson (2018), Nguyen (2017), Pizarro (2010), Shih (2009), Xu & Liu (2018), to name but a few. The results of such studies have shown that the washback of different tests varies in terms of mechanism, direction, and intensity of teaching and learning. This study explores the washback of the high-stakes English tests in the Vietnamese National High School Graduation Exam on the teaching of EFL high school teachers. Six teachers, who were teaching English to students at grade 12 in the research site of Buon Ma Thuot City (Dak Lak Province, Vietnam) were purposefully selected for the study. As a case study, the research employed was a two-phase explanatory design with the use of a questionnaire and follow-up interviews. The findings reveal that various aspects of teaching, such as the teachers’ choices of textbook coverage, time allotment for teaching content, provision of extracurricular content, in-class assessment tasks, their choices of teaching methods, application of new teaching techniques, choices of classroom organization and language for instructions were affected by the high—stakes English tests. In addition, the study discloses the unique teacher factors of the participants under the influence of the tests

Cultures and Works of Tay People Through Vocative Words

Culture has a close relationship with many fields, including Linguistics. Language is a special product of culture. It is a means of communication and a tool for thinking. Language is a means to reflect, maintain and develop culture. Any meaningful sign of a language contains a cultural element. Vocative words are one of those cases. The article explores the vocative words system in the language of the Tay people in Tuyen Quang Province, Vietnam and concludes that culture is not only a factor that generates language, but also an environment for language to exist and develop. develop. Through the system of vocative words in the Tay language, it shows the cultural characteristics of respect affection of the Tay people

TEXT-BASED VOCABULARY INSTRUCTION AS A LEARNING TOOL FOR EFL FRESHMEN’S READING COMPREHENSION

This paper reports a study which examines how text-based vocabulary instruction influences English as a foreign language (EFL) freshmen’s reading comprehension and explore their perceptions on this type of instruction in reading comprehension. It was a quasi- experimental study with control and experimental groups including eighty freshmen at a university. The quantitative data from reading tests for pre-test and post-test were used to examine students’ reading comprehension over nine weeks. The qualitative analysis used semi-structured interviews to examine students’ perceptions towards text-based vocabulary instruction in reading comprehension. The findings reveal that text-based vocabulary instruction influenced positively students’ reading achievement after the experiment and that they had positive perceptions towards this type of instruction in their reading lessons.   Article visualizations

PRIMARY TEACHERS’ CODE-SWITCHING IN EFL CLASSROOMS

Teaching English has never been easy especially for countries where English is a foreign language. It becomes more challenging if the learners are primary students because their English proficiency is low. Therefore, primary teachers are required to have appropriate teaching methods for them. Code-switching is considered one of teaching methods which is adopted by primary teachers frequently in the classroom. It not only assists teachers in teaching but also in classroom management effectively. Thus, research is conducted to find out functions of CS as well as to the reasons why primary English teachers use it in their classroom. This research is qualitative research. The participants of this study are English teachers who are teaching at primary schools in the Mekong Delta. The instruments of this study were observation, audio-recording, and interview. The results showed that CS was actually used a lot by primary English teachers in their classroom. However, code-switching serve their teaching most. Teachers also admitted that it provided great support for them in teaching such as helping students understand the lesson better and saving time. This study is expected to benefit EFL teachers, especially those who are teaching English for primary schools in general and for young learners in particular. Furthermore, it enables primary EFL teachers to have insights into the functions of CS as well as when it is used in teaching practices. In addition, primary EFL teachers are expected to have critical thinking of the CS and make suitable choices in applying CS effectively. Article visualizations

Educating and training labor force Under Covid 19; Impacts to Meet Market Demand in Vietnam during Globalization and Integration Era

During integration and globalization era, Vietnam labor market face challenges but also have lots of opportunities. This paper mainly use qualitative analysis with statistics, synthesis and inductive methods, combine with dialectical materialism methods. Research results indicate that because many Vietnam laborers do not have enough work skills and lack of training programs, they meet difficulties on job; hence, human resource management need to deal with issues of improving skills and knowledge for workforce to meet demand under EVFTA and Industry 4.0. There are lots of job opportunities from banking, finance to manufacturing, industries. Last but not least, this study also propose some solutions to deal with challenges in Human resources to meet demand from corporations. For instance, we need to invest more on equipment and infrastructures, as well as quality of trainers for human resources of training schools, so that Vietnam businesses can overcome challenges from EVFTA

THE FACTORS OF CUSTOMER EXPERIENCE THAT AFFECT LOYALTY AT NOVOTEL HANOI THAI HA HOTEL, VIETNAM

Customer experience is gradually becoming important in improving the efficiency of hotel business operations because it contributes to attracting, retaining customers and increasing loyalty to the hotel. Loyalty plays an important role in creating a competitive advantage and increasing hotel brand value. Therefore, this research has built a model to evaluate experiential factors that affect customer loyalty at Novotel Hanoi Thai Ha Hotel. This research uses secondary data collection methods and expert interviews to determine the evaluation model. The method of surveying customers using questionnaires to collect opinions on the effect of their experiences when using the service has contributed to increasing their loyalty to the hotel. These data were processed quantitatively using SPSS 25.0 software to test Cronbach's Alpha reliability and EFA exploratory factor analysis. Pearson correlation and linear regression analysis show that the factors of customers' experience at Novotel Hanoi Thai Ha Hotel, such as service product, quality service, service price, brand image, service space, customer loyalty program and customer care are all positively affect their loyalty. Among them, service product factors have the strongest effect, and customer care has the least effect on loyalty. This research is the scientific basis for hotels to refer to when proposing solutions to improve customer experience and increase loyalty. At the same time, the established model can also be applied to studies on the effect of experience on customer loyalty in hotel businesses.  Article visualizations

Mediating Effect of Social Commerce Continuance Use Intention on the Relationship Between Perceived Values and Brand Loyalty

The purpose of this paper is to examine the mediating effect of social commerce continuance use intention on the relationship between perceived values and brand loyalty in the social commerce context. The data was collected from 176 members of the Apple Watch Social Commerce site in Vietnam via an online questionnaire. Applying the structural equation modelling method, we found that social commerce continuance use intention has mediating effects on the relationship between perceived values and brand loyalty. Keywords: Perceived values, continuance use intention, brand loyalty, social commerce, Vietnam DOI: 10.7176/EJBM/12-11-07 Publication date: April 30th 202

Factors Affecting Business Performance: Expanding Theoretical Measurements

Purpose: The article aims to expand a scale system of factors that impacts on business performance.   Theoretical framework: The paper based on the empirical data collected from various types of participants, including accountants (for information providing), managers (for decision-making), sales staff (for work), and lecturers (for research) in Vietnam.   Design/methodology/approach: By descriptive and comparative statistical analysis of SPSS 20 software with 124 valid observations, the survey has proposed the scale system of influencing factors (03 groups of external factors, 05 groups of internal factors) and business performance measures (10 financial and 11 non-financial indicators).   Findings: This study points out the different evaluations according to the demographic features of survey subjects on the group of financial indicators. Specifically, the group of accountants (representing information providers) obtains a lower score than the group of information users. Likewise, the post-graduated participants show stricter assessments of financial indicators in comparison to the rest of the group.   Research, Practical & Social implications: These results suggest the scale system for measuring influencing factors toward business performance in enterprises for further research.   Originality/value: The value of the study is providing an expansion of the factors affecting the efficiency of an enterprise and points out a commonly used set of financial performance measurement indicators. Research results provide useful references for research on related issues

The Effect of Awareness on the Behavior of Advertisement on Social Network Basis for Cosmetic Products Line

The study examines the factors affecting the perception and interaction behavior with advertising cosmetic products. The authors used SPSS and Smart PLS software to conduct statistics and analyze survey results. The results of data analysis show that there are 5 factors that directly affect the perception of avoidance: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. The factor that directly affects Avoidant Behavior is Perception of avoidance, there are 5 factors that indirectly affect Avoidant Behavior: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. At the same time, the research also shows that negative experiences do not affect the impact process from Avoidant Perception to Avoidant Behavior. This study has important practical elements for businesses, managers and even social network users in reducing users' awareness and avoidance of advertising