Societal Expectations on Structural Change in Agriculture: How can the Sector Cope with it?

In Germany, productivity gains and other factors induce structural changes in agriculture since decades. While the number of farms decreases simultaneously average farm sizes with respect to area and herd sizes increases. Conflicts between agricultural reality and society’s perception will always surface when production methods of large farms become public and significantly divert from the societal expectations mainly if the society still have romantic views from story-books in their mind. In this study societal perception of structural change in agriculture is analyzed using a mixed method approach to identify the main conflicts and to evaluate options to cope with these. In the focus group discussions as well as in the online survey a rejecting or critical attitude towards structural change in agriculture was stated. Structural change in agriculture was often associated with ‘mass production’, ‘mechanization’ or ‘agrarian factories’. Participants requested a restructuring of agriculture towards smaller and more diversified farms; however, most are aware that the technical progress require also adjustments in the agriculture. As expected, results do not provide an easy solution to cope with societal expectations. Responsibility for a better alignment of structural change to societal expectations is seen multi-layered: The government, the farmers, the processing industry as well as the consumers seem to be in demand

Managing Tsunami Risk: Social Context Influences on Preparedness

This article describes the testing of a model that proposes that people's beliefs regarding the effectiveness of hazard preparedness interact with social context factors (community participation, collective efficacy, empowerment and trust) to influence levels of hazard preparedness. Using data obtained from people living in coastal communities in Alaska and Oregon that are susceptible to experiencing tsunami, structural equation modelling analyses confirmed the ability of the model to help account for differences in levels of tsunami preparedness. Analysis revealed that community members and civic agencies influence preparedness in ways that are independent of the information provided per se. The model suggests that, to encourage people to prepare, outreach strategies must (a) encourage community members to discuss tsunami hazard issues and to identify the resources and information they need to deal with the consequences a tsunami would pose for them and (b) ensure that the community-agency relationship is complementary and empowering

Societal Expectations on Structural Change in Agriculture: How can the Sector Cope with it?

In Germany, productivity gains and other factors induce structural changes in agriculture since decades. While the number of farms decreases simultaneously average farm sizes with respect to area and herd sizes increases. Conflicts between agricultural reality and society’s perception will always surface when production methods of large farms become public and significantly divert from the societal expectations mainly if the society still have romantic views from story-books in their mind. In this study societal perception of structural change in agriculture is analyzed using a mixed method approach to identify the main conflicts and to evaluate options to cope with these. In the focus group discussions as well as in the online survey a rejecting or critical attitude towards structural change in agriculture was stated. Structural change in agriculture was often associated with ‘mass production’, ‘mechanization’ or ‘agrarian factories’. Participants requested a restructuring of agriculture towards smaller and more diversified farms; however, most are aware that the technical progress require also adjustments in the agriculture. As expected, results do not provide an easy solution to cope with societal expectations. Responsibility for a better alignment of structural change to societal expectations is seen multi-layered: The government, the farmers, the processing industry as well as the consumers seem to be in demand

Measuring tsunami preparedness in coastal Washington, United States

A survey of over 300 residents and visitors (non-residents) perceptions of tsunami hazards was carried out along the west coast of Washington State during August and September 2001. The study quantified respondents preparedness to deal with tsunami hazards. Despite success in disseminating hazard information, levels of preparedness were recorded at low to moderate levels. This finding is discussed in regard to the way in which people interpret hazard information and its implications for the process of adjustment adoption or preparedness. These data are also used to define strategies for enhancing preparedness. Strategies involve maintaining and enhancing hazard knowledge and risk perception, promoting the development of preparatory intentions, and facilitating the conversion of these intentions into sustained preparedness. A second phase of work began in February 2003, consisting of a series of focus groups which examined beliefs regarding preparedness and warnings, and a school survey. Preliminary findings of this work are presented

Making Sense of Natural Hazard Mitigation: Personal, Social and Cultural Influences

Worldwide, recognition of the growing risk faced by communities in many countries from natural hazard events has stimulated interest in promoting people\u27s capacity to co-exist with often beneficial, but occasionally hazardous, natural processes by encouraging the adoption of preparedness measures. Starting from recognition that levels of hazard preparedness are generally low, this paper examines how people\u27s decisions about hazard mitigation derive from how they interpret the hazards, their relationship with the hazards and the sources of information about hazards. It describes how interpretive processes at the person (outcome expectancy), community (community participation and collective efficacy) and societal (empowerment and trust) level interact to predict levels of hazard preparedness. The data support the argument that the effectiveness of public hazard education strategies community preparedness can be increased by integrating risk management activities with community development strategies. The cross-cultural validity of the model is discussed using data from communities in New Zealand, Indonesia and Japan. Testing the model across countries and hazards (e.g. earthquakes, volcanic hazards) supports its all-hazards and cross-cultural applicability. The theoretical (e.g. identifying the degree to which the processes that underpin how people respond to hazard threats are culturally equivalent) and practical (e.g. providing a common basis for collaborative learning and research between countries and providing risk management agencies in different cultures with access to a wider range of risk management options) implications of the cross-cultural equivalence of the model are discussed

IMIS-Beiträge Heft 33

Konrad H. Jarausch: Zwischen ›Reformstau‹ und ›Sozialabbau‹. Anmerkungen zur Globalisierungsdebatte in Deutschland 1973–2003; Franziska Dunkel: Routes to Routes and Roots. Zur Musealisierung von Migrationsgeschichte; Michael Schönhuth: Remigration von Spätaussiedlern: ethnowissenschaftliche Annäherungen an ein neues Forschungsfeld; Klaus Schriewer und Joaquín Rodes: Die offizielle und die verborgene europäische Wohlstandsmobilität. Behördliche Registrierung und individuelles Meldeverhalten von EU-Bürgern in der Region Murcia (Spanien); Petra T. Bürgelt, Mandy Morgan and Regina Pernice:The Migration Process through the Eyes of Migrants. Experiences, Interpretations and Responses of German Migrants to New Zealan