Pandangan Mahasiswa Universitas Bakrie Atas Fitur “Life At Google” sebagai Bentuk Employer Branding Google Inc. dalam Mempertahankan Reputasi The Most Wanted Company

Konsep Employer Branding memang belum populer di kalangan public relation officer Indonesia. Namun, permasalahan tenaga kerja Indonesia terkait war for talent atau kompetisi mendapatkan tenaga kerja profesional sesuai kualifikasi antar Perusahaan di Indonesia telah nyata terlihat. Sebagai Perusahaan nomor 1 oleh majalah Fortune kategori 100 Best Companies to Work For 2007, Google telah menjadi Perusahaan yang telah sukses membangun dan mempertahankan employer brand ‘Don\u27t be evil\u27-nya melalui fitur “Life at Google”. Penelitian ini menggunakan metode kualitatif dengan tujuan mengetahui pandangan mahasiswa Universitas Bakrie terhadap fitur “Life at Google” sebagai bentuk employer branding Google Inc. dalam mempertahankan reputasi the most wanted company. Penelitian ini membuktikan bahwa fitur “Life at Google” memberikan peneguhan atau reinforcement kepada mahasiswa Universitas Bakrie atas kognisi dan afeksi yang baik (positif) dan mendukung pandangan reputasi Google sebagai the most wanted company. Kata kunci : Employer branding, brand equity, brand association, company reputation, website. Employer Branding concept is not popular yet among the public relations officer in Indonesia. However, Indonesian labor issue related to war for talent or competition to get qualified professional workforce among companies in Indonesia has been real. As the first company by Fortune magazine in 100 Best Companies to Work For 2007 category, Google has successfully built and maintained its “Don\u27t be evil” employer brand through "Life at Google" feature. 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Abnormal early cleavage events predict early embryo demise: sperm oxidative stress and early abnormal cleavage.

Human embryos resulting from abnormal early cleavage can result in aneuploidy and failure to develop normally to the blastocyst stage. The nature of paternal influence on early embryo development has not been directly demonstrated although many studies have suggested effects from spermatozoal chromatin packaging, DNA damage, centriolar and mitotic spindle integrity, and plasma membrane integrity. The goal of this study was to determine whether early developmental events were affected by oxidative damage to the fertilizing sperm. Survival analysis was used to compare patterns of blastocyst formation based on P2 duration. Kaplan-Meier survival curves demonstrate that relatively few embryos with short (<1 hr) P2 times reached blastocysts, and the two curves diverged beginning on day 4, with nearly all of the embryos with longer P2 times reaching blastocysts by day 6 (p < .01). We determined that duration of the 2nd to 3rd mitoses were sensitive periods in the presence of spermatozoal oxidative stress. Embryos that displayed either too long or too short cytokineses demonstrated an increased failure to reach blastocyst stage and therefore survive for further development. Although paternal-derived gene expression occurs later in development, this study suggests a specific role in early mitosis that is highly influenced by paternal factors

Lebensleistung tierzüchterisch abbilden geht das?

Different traits have been defined to describe the performance of dairy animals during their lifetime: productive lifetime, lifetime production, life efficiency and contribution trouble-free cows that reach the performance optimum of lactations. This continuous performance should be on basis of good roughage feed efficiency. Within the present total merit indices it is not possible to determine which cow fulfils these demands on longevity, health, performance and cost reduction. Further research is necessary to investigate the suitability of this trait for breeding value estimation or if the calculation of an index may be more useful

Potensi Karbon Tanah di Bawah Tegakan Sengon (Paraserianthes Falcataria L) pada Areal Ipkh PT. Sari Bumi Kusuma Desa Kuala Dua Kabupaten Kuburaya

This research objectives is to estimate the amount of pool carbon ( below ground and abone ground) under the sengon (Paraserianthes falcataria L) stand groun at aluvial and peat land in the area of wood processing industry forest plywood PT. Sari Bumi Kusuma.Methodelogy applied four carbon stock soil sampel is to make 4 plot size 0,5x0,5 m2 under the stand of sengon composite mixing plet soil sampel 30 cm depith every plot. Were analyzed the result of carbon stock in the soil of aluvial land is 31,3 g/cm2 and 467,28 g/cm2 in the soil of peat land. Estimate the biomass above ground (ABG) of Sengon (Paraserianthes falcataria L) stands using allometrick Y =0,00272D 2,831, the result for aluvial land 153,34 kg/pohon and peat land 192,58 kg/pohon. Keyword: Biomass, diameter, sengon, soil carbon Keyword: Biomass, diameter, sengon, soil carbo

El modelo Watson para un cambio de paradigma en los cuidados enfermeros

El cuidado representa la esencia y la función de los profesionales de enfermería, por lo que se hace una breve perspectiva histórica para situarnos en el momento actual, y argumentamos la necesidad de adecuar los cuidados y, por ende, la docencia y la investigación, al paradigma que pueda dar respuestas adecuadas a los procesos de salud/enfermedad. En este sentido, se describen brevemente las etapas históricas de enfermería y sus paradigmas, y se parte de una situación de un hombre con fibromialgia para contrastarlo con el modelo de cuidados de Jean Watson, el paradigma de la transformación y los saberes que se asocian con el pensamiento crítico

Diffuse optical spectroscopic imaging reveals distinct early breast tumor hemodynamic responses to metronomic and maximum tolerated dose regimens.

BACKGROUND:Breast cancer patients with early-stage disease are increasingly administered neoadjuvant chemotherapy (NAC) to downstage their tumors prior to surgery. In this setting, approximately 31% of patients fail to respond to therapy. This demonstrates the need for techniques capable of providing personalized feedback about treatment response at the earliest stages of therapy to identify patients likely to benefit from changing treatment. Diffuse optical spectroscopic imaging (DOSI) has emerged as a promising functional imaging technique for NAC monitoring. DOSI uses non-ionizing near-infrared light to provide non-invasive measures of absolute concentrations of tissue chromophores such as oxyhemoglobin. In 2011, we reported a new DOSI prognostic marker, oxyhemoglobin flare: a transient increase in oxyhemoglobin capable of discriminating NAC responders within the first day of treatment. In this follow-up study, DOSI was used to confirm the presence of the flare as well as to investigate whether DOSI markers of NAC response are regimen dependent. METHODS:This dual-center study examined 54 breast tumors receiving NAC measured with DOSI before therapy and the first week following chemotherapy administration. Patients were treated with either a standard of care maximum tolerated dose (MTD) regimen or an investigational metronomic (MET) regimen. Changes in tumor chromophores were tracked throughout the first week and compared to pathologic response and treatment regimen at specific days utilizing generalized estimating equations (GEE). RESULTS:Within patients receiving MTD therapy, the oxyhemoglobin flare was confirmed as a prognostic DOSI marker for response appearing as soon as day 1 with post hoc GEE analysis demonstrating a difference of 48.77% between responders and non-responders (p < 0.0001). Flare was not observed in patients receiving MET therapy. Within all responding patients, the specific treatment was a significant predictor of day 1 changes in oxyhemoglobin, showing a difference of 39.45% (p = 0.0010) between patients receiving MTD and MET regimens. CONCLUSIONS:DOSI optical biomarkers are differentially sensitive to MTD and MET regimens at early timepoints suggesting the specific treatment regimen should be considered in future DOSI studies. Additionally, DOSI may help to identify regimen-specific responses in a more personalized manner, potentially providing critical feedback necessary to implement adaptive changes to the treatment strategy

Achievement of the recommendations of intake of vitamin D and calcium in patients with osteoporosis

Objetivos: - Conocer los aportes diarios de vitamina D y calcio (suplementos farmacológicos y dieta) en mujeres mayores de 65 años. - Conocer si existe relación entre el consumo diario de vitamina D y las variables clínicas y sociodemográficas