THE IMPACT OF CORPORATE CULTURE ON CHINESE CATERING: A CASE STUDY

This paper aims to discuss the impact of corporate culture on a company and how better to align corporate culture with the firm's development. The corporation's mission, purpose, spirit, values, and business philosophy contribute to developing the corporate culture. Corporate culture is the essence of an organization and an irrepressible engine of growth. It is dense with information and is concentrated on the company's values and spirit. Corporate culture is centered on values. If the corporate culture is exhibited through common behaviors, it will have a distinct competitive advantage and rapid growth. As the research object, we explained the fundamental theory of enterprise culture, the construction of Haidilao enterprise culture following the management present situation investigation questionnaire results, and the structure of Haidilao enterprise culture following the questionnaire results. Haidilao has made remarkable strides in the last decade as a result of its corporatization achievements. However, Haidilao's present corporate culture management challenges are affecting the company's growth significantly

FACTORS RELATED TO CHINESE CUSTOMERS’ ONLINE PURCHASE INTENTION: THE CASE STUDY OF JINGDONG.COM ONLINE SHOPPING’S CUSTOMER IN CHINA

In the past two decades, the development of China's Internet industry has been very rapid. Many service industries around the Internet have also been on the rise, of which, online shopping has become the fastest growing Internet industry chain. This study will focus on analyzing customer’s online purchase intentions, the researchers found four variables that have a relationship with customers online purchase intention. Primary data of this research were collected by online and offline questionnaires which were distributed to Chinese customers’ who has ever used JD.com service to found how JD.com service related to customers’ purchase intention. In this thesis, researchers collected 273 questionnaires to summarize the correlations among the independent variable and dependent variables. The results showed that all three independent variables which are perceived reputation, customer attitude and convenience variable are statistically significant and have positive relationship with customer’s online purchase intention

A STUDY OF THE FACTORS LEADING TO THE DEVELOPMENT OF CUSTOMER SATISFACTION: A CASE STUDY OF A PRIVATE BANKING INSTITUTION IN MANDALAY, MYANMAR

Recently, the market of the banking industries is growing rapidly in Myanmar. Therefore, banks not only need to focus on attracting new customers but also on maintaining the existing customers by providing the exceptional quality of services in order to survive in extremely stiff competitive industry. This research is attempted to investigate the 5 determinants which lead to customer satisfaction to Ayeyarwaddy Bank (AYA) in Mandalay, Myanmar. The questionnaires were distributed to 200 people who have been experienced of using the service of the 2 branches of the AYA Bank in the same city. Single & multiple linear regression model were used in order to test the hypotheses to find out the beta coefficient and significant level. The finding is that all of the service quality dimensions such as reliability, responsiveness, assurance, empathy and tangibility are rejected and statistically influenced on the customer satisfaction. Keywords: service quality, customer satisfaction, commercial ban

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and consumers. This study aims to examine how brand perceived quality, awareness, association, and loyalty related to the level of income in emerging countries like Thailand and Indonesia. Premium and high-class coffee chain brands choose as the object of this study as the exponential growth of the coffee culture in both countries. A total of 283 respondents have completed an online questionnaire and verified it to be processed into the analysis of variance (ANOVA) and LSD post hoc test for multiple comparison statistical analysis. The result of this study shows that although high-income and low-income consumers in Thailand tend to have the same perceived quality toward the premium coffee brand, in general, there is a significant difference in the mean of brand perceived quality, awareness, and association between various consumers income level in Thailand. Interestingly, this study found that there is no significant difference in the mean of premium coffee brand perceived quality, awareness, association, and loyalty within the group of income levels in Indonesia. This indicates that Indonesians tend to ignore how much money they have in their pocket when it comes to coffee as the coffee culture becoming a new habit and lifestyle

FACTORS INFLUENCING PURCHASE INTENTION TOWARD ONLINE FOOD DELIVERY SERVICE: THE CASE STUDY OF ELE.ME IN CHINA

his study investigates the factors that influence purchase intention of O2O food delivery application, Ele.me, in China. The determinants that were used in this study included; price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust. Descriptive quantitative research was conducted through online survey. The questionnaire was conducted and selected from 418 respondents by using random sampling method. Multiple Linear Regression was applied for hypothesis testing. The result of this study showed that price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust have significant and positive relationships with consumers' purchasing intentions for Ele.me. Furthermore, the findings revealed that convenience (β = 0.271, t = 3.664, p < 0.001) was the most influential factor on consumers’ purchasing intention of Ele.me online food delivery. Research suggestions and recommendations were provided

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE IMAGE OF COMPANIES DOING CSR IN KUNMING

This paper takes the Kunming Company as an example to analyze the impact of corporate social responsibility on corporate image. In this study, corporate governance, quality of life of employees, responsibility to consumers, community and social development as the background of the research; Corporate social responsibility on the uniqueness of the company, products and services, corporate reputation, corporate interpersonal image is the focus of the analysis. The research data were collected from various groups of companies in Kunming by means of questionnaires. The results of this study show that while creating profits and assuming legal responsibilities to shareholders and employees, enterprises should also make contributions to the environment, consumers and society. At the same time, corporate social responsibility has a profound impact on all aspects of the corporate image, corporate social responsibility also affects the development prospects of a company