EUROPEAN CRISIS’ EFFECTS UPON THE ROMANIAN ECONOMY Ionela Gavrila-Paven, “1 Decembrie 1918 University†Alba Iulia

European Union is facing severe challenges from the financial crisis andthe deep recession. The recession of the global economy affected the commercial andfinancial relations between European economies and between Europe and the rest of theworld. European Commission has indicated how it intends to apply state aid rules tostate support schemes and individual assistance for financial institutions; has providedguidance on the treatment of asset relief and impaired assets; and has presentedproposals for establishing regulatory and supervisory standards for alternativeinvestment fund managers. In this condition European Union has two major challenges:one to continue its Agenda on the integration phenomenon, and the other to applymeasures to recover the crisis.financial crisis, recession, state aid rules, state support schemes, gross domesticproduct

ARRANGEMENTS IN FAVOR OF INCREASING THE ENTREPRENEURIAL CAPACITIES IN THE CENTRAL REGION

Local entrepreneurial potential remains an untapped resource in the economy of Romania,firstly because of the deficient access to information for the majority of the population, and secondly thefear of daring action and taking some risks. Therefore the European Union, through its structuralinstruments, wishes to contribute to the development and promotion of entrepreneurial potential in allMember States, hence the suggestive slogan of the fund: "Invest into people."One of the positive effects of economic crisis that has affected and continues to affect a great deal of the EUMember States' economies is that some have been "cleansed" of inefficient, nonproductive companies,because they could not survive this period, alternatively strengthening the companies that focus on laborproductivity growth, quality products and services, including maintaining a relationship based on trust withtheir primary customers. Thus, after this 'cleaning', due to the needs of today, a number of uncoveredactivity sectors remained and new ones have emerged.entrepreneurial potential, sustainable development, uncovered activity sectors.

NEW METHODOLOGIES AND TENDENCIES IN QUALITATIVE MARKETING RESEARCH

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation ââ¬â from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick rhythm of the technologies’ evolution and together with them of the products and services areengines that are pushing and imposing a permanent adjustment of the offer to the higher exigenciesof the consumers. Romanian consumer entered later in the crazy race of the consumption society.He was, at the beginning, confronted with the diversity alternatives and he was surprised that hedid not have to wait like before. Such as accommodating with good is not very difficult, we, theRomanians, skip of stages and we adjusted to the new stile.qualitative marketing research, consumers, tendencies, competition

VALORIZING ENTREPRENEURIAL POTENTIAL OF THE CENTRALREGION - PARTNERSHIP BETWEEN UNIVERSITY AND BUSINESS ENVIRONMENT AS SUPPORTING ELEMENT OF THE ENTREPRENEURIAL CULTURE

The core of the economic growth is the nation entrepreneurial potential and itsforce of creation and qualities. The enthusiasm and imagination of the entrepreneurs that arecapable of accomplishing their dreams is the key element that leads a business to successbecoming in this way model of success for the future generations. Building the reliance between desire and reality, beginner entrepreneurs have to relyon solid basis such as business plan well elaborated, good practices and IT instruments. Onceestablished and adopted these elements, entrepreneurs and managers can apply their ownabilities in increasing a business and lead it towards success. So, leader entrepreneurs build success companies that are generating economicchanges and create working places but they are contributing to the improvement of theircommunities. Dynamic, flexibility, innovation spirit, orientation capacity towards the clientsneed or the quick reaction in market adaption represents the definitely characteristics of thesecompanies. Although the small and medium enterprises sector is one of the most affected by theeffects of the economic crisis, present situation can be considered as an opportunity for smalland medium companies in identifying and quick response to the market changes in findingflexible and innovative ways of developing activities.entrepreneurial potential, partnership, entrepreneurial culture

INVOLVEMENT WITHIN THE SUSTAINABLE DEVELOPMENT – STRATEGIC OBJECTIVE FOR BANKS FROM ROMANIA

Nowadays, an important aspect for the global economic development with implications also in the economy of Romania is represented by the providing of balance between the economical growth and the natural environment in sense of its protection and who are the main players to assume this responsibility. In this article, we have developed the importance of assuming responsibility within the implementation of this concept “sustainable development” by the banks from Romania, with all that this involves: costs, but also advantages.decision, environmental protection, information, investments, resources, sustainable development.