Analisa Pengaruh Bentuk Konstruksi dan Struktur Arsitektur Terhadap Interior Rumah Jengki

Arsitektur Jengki merupakan sebuah langgam arsitektur di Indonesia yang populer pada 1950 hingga 1970 yang muncul dikarenakan pemberontakan ideologis arsitek pada era tersebut yang “bosan” dengan langgam modern geometris dan kurang nya dasar/semangat ideologis yang kuat. Banyak studi mengenai arsitektur jengki berfokus pada arsitektur, morfologi, sosio-ekonomi dan politik terhadap langgam ini, namun sering mengabaikan interior jengki. Penelitian ini akan membahas karakteristik yang dimiliki langgam arsitektur jengki berupa bentuk konstruksi dan struktur yang secara tidak langsung mempengaruhi pembentukan interior khususnya pada elemen pembentuk ruang rumah jengk

Acceptance and Actual Use of "Facebook": The Role Social Identity and Altruism as Antecedent

The aims of this study are twofold. First, empirically examine how individual characteristics affect actual user acceptance of facebook. To examine these individual characteristics, this study apply a Technology Acceptance Model (TAM) to construct an amended model that focuses on two individual differences: social identity and altruism as antecedent of user acceptance. Next, examine the role users’ perception on intention to reuse. The result show that altruism significantly effect on acceptance of “facebook” whereas social identity partially effect on “facebook” acceptance. Perceived usefulness and perceived ease of use effect on intention to reuse.

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HANDPHONE MEREK NOKIA DI SEMARANG

This study is motivated by growing phenomenon about competition between existing brands and the emergence of newly brands that joint in market competition especially for mobile phone products. Particularly, this study examines the efforts by Nokia to maintain its position as market leader by forming and improving brand equity, because strong brand equity can support consumer to make buying decision and even repeat purchasing for that product. The problem of this study is “whether brand equity elements in Nokia mobile phone can influences consumer’s buying decision for Nokia mobile phone?” This study examines brand equity elements that consist of brand awareness, perceived quality, brand association, and brand loyalty. The aim of this study is analyze the influences of the fourth brand equity elements on consumer’s buying decision for Nokia mobile phone. After literature review and hypotheses development, the data was collected by questionnaire method using purposive sampling technique toward 100 respondents that have made buying decision for Nokia mobile phone. The populations for study respondents are students of Economic Department of Diponegoro University Semarang. Data was analyzed by using quantitative and qualitative analyses. Quantitative analysis consists of validity and reliability tests, classic assumption test, multiple regression analysis, hypotheses testing by t test and F test, and determination coefficient (R2) analysis. Qualitative analysis is an interpretation from data collected in this study and data processing result by adding explanation. The data that has subjected to validity, reliability, and classic assumption tests are processed that results in regression equation as follows: Y = 0.212 X1 + 0.262 X2 + 0.189 X3 + 0.324 X4 where buying decision is (Y), Brand Awareness is (X1), Perceived Quality is (X2), Brand Association is (X3) and Brand Loyalty is (X4). Hypotheses test using t test shows that the fourth independent variables used in this study significantly influences dependent variable, which is Buying Decision. F test reveal that all independent variables are adequate to test dependent variable. Adjusted R Square of 0.623 shows that 62.3 percent of Buying Decision variance is explained by the fourth independent variables in regression equation, whereas the other 37.7 percent is explained by other variables

ANALISIS SWOT SEBAGAI DASAR PERUMUSAN STRATEGI PEMASARAN BERDAYA SAING (Studi pada Dealer Honda Tunggul Sakti di Semarang)

This study aims to determine the right marketing strategy and competitive by first identifying, assessing internal factors and external environment affecting the company. This is done by using the method of SWOT analysis (Strength, Weakness, Oppurtunity, Threat), who coined by Albert Humphrey. SWOT Analysis is the analysis used to evaluate business opportunities and threats in the environment as well as strengths and weaknesses internal company owned. This research was conducted by survey methods (interviews and questionnaires) in the General Manager with company marketing staff and consumer companies. The result is then analyzed by the method of SWOT Analysis Internal Analysis External Analysis of SAP and ETOP. Internal factors, external, position and type of business and corporate strategy is an independent variable, which means that each variable does not do comparisons, but explain to each other and affect other variables. The results showed that the marketing strategy by companies is the Investment Strategy, which the company's position in the SAFE position and type of business is business IDEAL. This investment strategy means the corporate environment supportive to invest and then reaping (harvesting). Companies can use the previous company's strategy to improve some weaknesses companies and avoid or defend against the threat of the company by creating a more competitive strategy