Aprenentatge servei. Aprendre de forma competencial i amb responsabilitat social

Es diu que l'escola ha d'ajudar a formar ciutadans i ciutadanes competents per desenvolupar i participar en la societat en què vivim. Això és un repte per a l'escola tant des de la concreció i desenvolupament dels continguts curriculars com des de la metodologia educativa. Perquè hi hagi un veritable aprenentatge competencial, i sempre des d'una concepció sistèmica de la competència, la metodologia de treball hauria de complir alguns requisits mínims. L'aprenentatge servei (APS) és una metodologia que uneix l'aprenentatge i el servei a la comunitat en un mateix projecte educatiu. Les seves característiques coincideixen en gran mesura amb les necessitats metodològiques d'un aprenentatge competencial, com ara la integració de coneixements, la funcionalitat dels aprenentatges, la contextualització, l'increment de l'autonomia, la participació i implicació personals. Per tot això es pot afirmar que l'APS és una metodologia idònia perquè hi hagi un aprenentatge competencial, però a més perquè integra escola i comunitat i, perquè des d'una concepció global de la competència, és una bona pràctica d'aprenentatge de competències amb una implicació i compromís social

La formació dels formadors dins l'àmbit de la formació bàsica de persones adultes

Los intensos y rápidos cambios de la sociedad actual están modificando los contextos de la vida cotidiana, laboral y política de un gran sector de la población adulta. Estas personas se están encontrando en situaciones que, de forma urgente, les exigen una actualización de sus conocimientos y de sus competencias para poder continuar participando con plenitud en la construcción y transformación de los diferentes ámbitos de la sociedad. Son nuevos contextos que generan en los ciudadanos nuevas necesidades de formación y que representan un reto en la redefinición de los currículums y de los programas de formación del profesorado. Así en la formación básica de las personas adultas, entre otros, es urgente revisar los objetivos hasta ahora considerados prioritarios y el perfil de los formadores y sus programas de formación, sin olvidar otras cuestiones como las competencias básicas o los modelos de centros de formación. Para ello es fundamental potenciar en los centros la cultura de la reflexión en la práctica como fuente de información orientación, y mejora de la práctica educativa

La formació dels formadors dins l'àmbit de la formació bàsica de persones adultes

Los intensos y rápidos cambios de la sociedad actual están modificando los contextos de la vida cotidiana, laboral y política de un gran sector de la población adulta. Estas personas se están encontrando en situaciones que, de forma urgente, les exigen una actualización de sus conocimientos y de sus competencias para poder continuar participando con plenitud en la construcción y transformación de los diferentes ámbitos de la sociedad. Son nuevos contextos que generan en los ciudadanos nuevas necesidades de formación y que representan un reto en la redefinición de los currículums y de los programas de formación del profesorado. Así en la formación básica de las personas adultas, entre otros, es urgente revisar los objetivos hasta ahora considerados prioritarios y el perfil de los formadores y sus programas de formación, sin olvidar otras cuestiones como las competencias básicas o los modelos de centros de formación. Para ello es fundamental potenciar en los centros la cultura de la reflexión en la práctica como fuente de información orientación, y mejora de la práctica educativa. _________________________________________________________________________________________________________________________________________________________________________________________________________ Les bouleversements aussi intenses que rapides de la société actuelle modifient les contextes de la vie quotidienne, professionnelle et politique d’une grande portion de la population adulte. Ces personnes se trouvent aujourd’hui dans des situations qui leur imposent, de manière urgente, une remise à jour de leurs connaissances et de leurs compétences afin de pouvoir continuer à participer pleinement à la construction et à la transformation des différents domaines de la société. Il y a, en effet, de nouveaux contextes qui sont à l’origine, chez les citoyens, de nouveaux besoins de formation et qui représentent un défi pour la redéfinition des cursus ainsi que des programmes de formation des enseignants. Ainsi, dans la formation de base des adultes, entre autres, il est urgent de revoir les objectifs considérés jusqu’à présent comme prioritaires ainsi que le profil des formateurs et leurs programmes de formation, sans oublier d’autres aspects tels que les compétences de base ou les modèles des centres de formation. Pour ce faire, il est fondamental de renforcer dans les établissements d’enseignement la culture de la réflexion dans la pratique comme source d’information orientée, et d’améliorer la pratique éducative.Los intensos y rápidos cambios de la sociedad actual están modificando los contextos de la vida cotidiana, laboral y política de un gran sector de la población adulta. Estas personas se están encontrando en situaciones que, de forma urgente, les exigen una actualización de sus conocimientos y de sus competencias para poder continuar participando con plenitud en la construcción y transformación de los diferentes ámbitos de la sociedad. Son nuevos contextos que generan en los ciudadanos nuevas necesidades de formación y que representan un reto en la redefinición de los currículums y de los programas de formación del profesorado. Así en la formación básica de las personas adultas, entre otros, es urgente revisar los objetivos hasta ahora considerados prioritarios y el perfil de los formadores y sus programas de formación, sin olvidar otras cuestiones como las competencias básicas o los modelos de centros de formación. Para ello es fundamental potenciar en los centros la cultura de la reflexión en la práctica como fuente de información orientación, y mejora de la práctica educativa.The intense and rapid changes of our present day society are modifying the contexts of everyday life, labour and politics for a large section of the adult population. These people are finding themselves in situations that urgently demand that they update their knowledge and skills in order to participate fully in the building and transformation of different areas of society. These are new contexts that create new needs in the citizens in terms of training, representing a challenge in the redefinition of curriculum and teacher-training programmes. For this reason, in the basic training of adults, among others, it is urgent to revise the objectives that were until now considered priorities, as well as the profile of the trainers and their training programmes, not forgetting other issues like basic skills and training-centre models. To do this it is fundamental to encourage people to think of cultural centres in practical terms as a source of orientation information, and to improve educational practice

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches lead us to reflect more on the users’ behavioral intention with respect to search engines that support sustainable projects like water management projects. Another issue to consider is the factors that determine the adoption of such search engines. In the present study, we aim to identify the factors that determine the intention to adopt a search engine, such as Lilo, that favors sustainable water management. To this end, a model based on the Theory of Planned Behavior (TPB) is proposed. The methodology used is the Structural Equation Modeling (SEM) analysis with the Analysis of Moment Structures (AMOS). The results demonstrate that individuals who intend to use a search engine are influenced by hedonic motivations, which drive their feeling of contentment with the search. Similarly, the success of search engines is found to be closely related to the ability a search engine grants to its users to generate a social or environmental impact, rather than users’ trust in what they do or in their results. However, according to our results, habit is also an important factor that has both a direct and an indirect impact on users’ behavioral intention to adopt different search engines

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday. In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings towards the identified topics and offers published by the companies on Twitter. Thirdly and finally, a data-text mining process called textual analysis (TA) was performed to identify insights that could help companies to improve their promotion and marketing strategies as well as to better understand the customer behavior on social media. The results show that consumers had positive perceptions of such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA), insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on these results, we offer guidelines to practitioners to improve their social media communication. Our results also have theoretical implications that can promote further research in this area

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract the most well-prepared and motivated young volunteers. The main aim of this paper is to use an extended Technology Acceptance Model (TAM) to analyze the acceptance of a technological platform that provides a point of contact for non-profit-making organizations and potential volunteers. The TAM is used to find the impact that this new recruitment tool for volunteers can have on an ever-evolving industry. The TAM has been extended with the image and reputation and visual identity variables in order to measure the influence of these non-profit-making organizations on the establishment and implementation of a social network recruitment platform. The data analyzed are from a sample of potential volunteers from non-profit-making organizations in Spain. A structural equation approach using partial least squares was used to evaluate the acceptance model. The results provide an important contribution to the literature about communication in digital environments by non-profit-making organizations as well as strategies to improve their digital reputation

Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study

The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality of the services provided. To carry out the research a Sentiment Analysis was initially performed, grouping the sample of tweets (n = 14459) according to the feelings shown and then a textual analysis was used to identify the key environment factors in these feelings using the qualitative analysis software Nvivo (QSR International, Melbourne, Australia). The results of the exploratory study present the key environment factors that affect the users experience when visiting hotels in Spain, such as actions that support local traditions and products, the maintenance of rural areas respecting the local environment and nature, or respecting air quality in the areas where hotels have facilities and offer services. The conclusions of the research can help hotels improve their services and the impact on the environment, as well as improving the visitors experience based on the positive, neutral and negative environment factors which the visitors themselves identified

The Effect of internet searches on Afforestation: The case of a Green Search Engine

Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. This was done by using the Unified Theory of Acceptance and Use of Technology (UTAUT2) and then analyzing the results with PLS-SEM (Partial Least Squares-Structural Equation Modeling). Subsequently, a survey was conducted with a structured questionnaire on search engines, which yielded the following results: (1) the idea of a company helping to mitigate the effects of climate change by planting trees is well received by Internet users. However, few people accept the idea of changing their habits from using traditional search engines; (2) Ecosia is a search engine believed to have higher compatibility rates, and needing less hardware resources, and (3) ecological marketing is an appropriate and future strategy that can increase the intentiontouseatechnologicalproduct. Basedontheresultsobtained,thisstudyshowsthatasearch engineorotherserviceprovidedbytheInternet,whichcanbeaudited(visits,searches,files,etc.),can also contribute to curb the effects of deforestation and climate change. In addition, companies, and especially technological start-ups, are advised to take into account that users feel better using these tools. Finally, this study urges foundations and non-governmental organizations to fight against the effects of deforestation by supporting these initiatives. The study also urges companies to support technological services, and follow the behavior of Ecosia.org in order to positively influence user satisfaction by using ecological marketing strategies