Manajemen strategik pt triasta putra santika dalam menghadapi pertumbuhan perumahan di kota depok

Depok is a city that has a very darting economic growth. The economic growth of Depok also on the impact on human migration into the city to seek a better life. In addition, the conditions that Depok becomes a satellite city to Jakarta makes Depok city as a main alternative to people who have activity in Jakarta. This condition is a potential for housing developers because the large number of people certainly also need a house as one of the staples will also increase. PT Triasta Putra Santika as a housing development company should also perform analysis of the strategies to be able to have advantages compared to other development company. Based on internal data, the sale can be seen from 2013-2015. By reviewing internal and external conditions as well as the input of consumers' needs, it is expected to make the right strategy for the development of the company. The number of housing demand increase every year. Depok city became one of the cities, which buffer Jakarta, serve as one of the alternatives in choosing a home stay. Currently Indonesia's economic growth slowed at only 4.7% which was also experienced by other countries in the world. Besides other economic indicators such as inflation, interest rates on credit , foreign exchange reserves, current account deficit, still look that the indications are safe. In addition, the banking sector, which is the backbone of the economy, was still relatively healthy. This means that our economy is slowing but it is still in the right growth path. Therefore, it should be done the strategy formulation so PT Triasta Putra Santika can win a business competition with its competitors. This research used descriptive analysis and quantitative approach to analyze the factors that become consumer preferences in choosing a home as well as the company analysis of internal and external factors. Selection of samples were done with non-probability sampling procedures with purposive sampling method. Buyers, as a respondents, determine the factors that are considered by residential consumers in choosing a home, while the respondents as an example in determining corporate strategy are stakeholders of PT Triasta Putra Santika and anyone who has competence in the field of housing. There are two factors that affect consumers decision of buying a home in Depok, there are specifications and amenities of home as well as the affordability factor. The Specifications of house offered by PT Triasta Putra Santika was considered to be quite in accordance with the needs and desires of consumers. Affordability factors include a strategic location with easy access and financially affordable for consumers. From the corporate side , the best strategy is applied to PT Triasta Putra Santika is differentiation in product marketing strategy by promoting the advantages of access and quality of building materials to win competition in the middle of the sluggish economy. Managerial implications that must be done by PT Triasta Putra Santika is the selection of housing locations that have strategic access and improve the quality home building materials. Additionally PT Triasta Putra Santika also need to differentiate the marketing of products to win the competition against other developers

Identification of Badh2 Mutation Type among Indonesian Fragrant Rice Varieties

The premium price as well as the high and increasing world market demand for fragrant rice has triggered the development of various fragrance markers. The application of these markers on genotyping of various popular Indonesia rice varieties is reported in this paper.  PCR profiles of popular Indonesia non-fragrant (Ciherang, Fatmawati) and fragrant (Pandan wangi, Rojo Lele, Mentik Wangi, Gunung Perak, Pulu mandoti, Pare Kembang, Sintanur) rice varieties were compared using aromatic markers of  Bradbury et al. (2005b), Lang and Buu (2008), Shi et al. (2008), and Sakthivel et al. (2009). For comparison, IR64, Nipponbare and Taipei 309 varieties were included. Rice genomic DNA was isolated from young leaves using the method as described by Doyle and Doyle (1990), PCR amplified using each of the above fragrance markers and PCR products were analysed by agarose-gel-electrophoresis. Fragrance markers of Bradbury et al. (2005b), Shi et al. (2008), and Sakthivel et al. (2009) were only able to discriminate fragrant Mentik Wangi and Gunung Perak from non-frangrant rice varieties, while other fragrant rice varieties (Pandan wangi, Rojo Lele, Pulu mandoti, Pare Kembang, Sintanur) showed similar band patterns as those of non-frangrant rice varieties. This suggests there are at least two groups of badh2-deletion patterns among Indonesia fragrant rice varieties. Group 1 include Mentik Wangi and Gunung perak, while group 2 includes Pandan wangi, Rojo Lele, Pulu mandoti, Pare Kembang and Sintanur.  Only the RM 223 marker of Lang and Buu (2008) was able to distinguish both fragrant groups from non-fragrant Ciherang. The difference in RM233-amplicon sizes between fragrant groups 1 and 2, also supports the variation of badh2 mutation pattern among Indonesia fragrant rice. Keywords: Bradbury, Badex7-5, FM-E7, FM-E2A, RM 223, fragrance, Pandan Wang

Transfer Gen Badh2 Termutasi Varietas Aromatik Mentik Wangi ke Varietas Nonaromatik Ciherang

Replacement of non-fragrant-native badh2 gene with mutated badh2 of fragrant rice is an alternative to engineer new fragrant rice varieties with good agronomic traits as those of non-fragrant. Fragrant gene (mutated badh2) of Mentik wangi donor was introgressed into non-fragrant Ciherang host through site-directed crossing. Mentik Wangi was crossed with Ciherang, and the progeny was further backcross until BC3F1. Bradbury marka-assisted PCR was used to select progeny in every cross and backcross generation. Ciherang, Mentik Wangi, and their cross/backcross showed different PCR profiles. The statues of badh2 gene (native/mutated), as well as alleles (homozygote/heterozygote) between samples were identified. Mutated badh2-introgression was also observed within the selected heterozygote cross or backcross progenies (Fl, BCl, BC2, and BC3), indicated successful transfer of mutated badh2 gene from donor to host

Identification of Badh2 Mutation Type among Indonesian Fragrant Rice Varieties

The premium price as well as the high and increasing world market demand for fragrant rice has triggered the development of various fragrance markers. The application of these markers on genotyping of various popular Indonesia rice varieties is reported in this paper.  PCR profiles of popular Indonesia non-fragrant (Ciherang, Fatmawati) and fragrant (Pandan wangi, Rojo Lele, Mentik Wangi, Gunung Perak, Pulu mandoti, Pare Kembang, Sintanur) rice varieties were compared using aromatic markers of  Bradbury et al. (2005b), Lang and Buu (2008), Shi et al. (2008), and Sakthivel et al. (2009). For comparison, IR64, Nipponbare and Taipei 309 varieties were included. Rice genomic DNA was isolated from young leaves using the method as described by Doyle and Doyle (1990), PCR amplified using each of the above fragrance markers and PCR products were analysed by agarose-gel-electrophoresis. Fragrance markers of Bradbury et al. (2005b), Shi et al. (2008), and Sakthivel et al. (2009) were only able to discriminate fragrant Mentik Wangi and Gunung Perak from non-frangrant rice varieties, while other fragrant rice varieties (Pandan wangi, Rojo Lele, Pulu mandoti, Pare Kembang, Sintanur) showed similar band patterns as those of non-frangrant rice varieties. This suggests there are at least two groups of badh2-deletion patterns among Indonesia fragrant rice varieties. Group 1 include Mentik Wangi and Gunung perak, while group 2 includes Pandan wangi, Rojo Lele, Pulu mandoti, Pare Kembang and Sintanur.  Only the RM 223 marker of Lang and Buu (2008) was able to distinguish both fragrant groups from non-fragrant Ciherang. The difference in RM233-amplicon sizes between fragrant groups 1 and 2, also supports the variation of badh2 mutation pattern among Indonesia fragrant rice. Keywords: Bradbury, Badex7-5, FM-E7, FM-E2A, RM 223, fragrance, Pandan Wang