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1 research outputs found
Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries
Author
A
Agarwal
+95 more
Ahmed
Alden
Alex
Allen
Appadurai
Asgari
Bolton
Broderick
Chae
Chen
Choi
Choi
Chua
Cleveland
Deshpande
Dodds
Douglas
During
Firat
Ganesh
Gülagiz
Han
Han
Hanaki
Hannerz
Hassan
Havlena
Hofstede
Huang
Insch
Jain
Jamal
Jang
Jang
Kale
Kim
Kim
Kim
Kim
KITA (Korea International Trade Association)
Kjeldgaard
Ko
Koenig-Lewis
Kotler
KOTRA (Korea Trade-Investment Promotion Agency)
Kwok
Laroche
Lee
Lee
Lee
Lee
Li
Luna
Malhotra
Ministry of Culture
Müller
Nunnally
Otmazgin
Pae
Papadopoulos
Parc
Park
PCNB (Presidential Council on Nation Branding of Korea)
Peterson
Pine
Quelch
Quester
Ramarapu
Rawal
Richardson
Rogers
Schilke
Shim
Siriyuvasak
Sousa
Steenkamp
Steenkamp
Storey
Suh
Tan
Taylor
Terpstra
Thackray
Wagstaff
Wallendorf
Wedel
Wu
Xu
Yavas
Yim
Yu
Yu
Yu
Yu
Zou
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
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