The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products

In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services

Development of a service evolution map for service design through application of text mining to service documents

As digital convergence has proliferated and products have become smarter, various service concepts have emerged based on the capabilities of products. It has become a main concern to illuminate historical changes and status of service concepts according to the utilisation of product elements to provide valuable information for service development. However, a lacuna still remains in the literature regarding a systematic and quantitative approach on this problem. This study proposes a service evolution map as a tool for analysing the evolutionary paths of service concepts based on the utilisation of product elements. The proposed service evolution map consists of two layers with the time dimension: a product element layer for the utilisation of product elements and a service concept layer for the evolutionary paths of service concepts. Based on the service documents describing what the services are, text mining, co-word analysis, and modified formal concept analysis are employed to develop the product element and service concept layers, respectively. A case study of mobile application services is presented to illustrate the proposed approach. This study is expected to be a basis of future research on the interaction between products and services and service concept design based on the creative utilisation of product elements.clos