Persuasion theories in the practice of public relations in the 1990\u27s

The purpose of this study was to present ways in which persuasion theories are currently used in public relations and how persuasion theories could be used in public relations. Some public relations textbooks devote a chapter or section to persuasion theories and how they relate to public relations. The public relations practitioner needed a publication that expanded on these theories and provided cases of how they are used in public relations today. To research persuasion theories and current application of them, current textbooks and periodicals were reviewed at several libraries. The searches at Rowan College, Richard Stockton College and Ocean City Public Library included CD-ROM Newsbank, Business Newsbank and a Full-Text Periodicals database. The on-line card catalog database service at Rowan College was also used. These searches yielded many related articles and books. The findings that resulted from this research were that public relations practitioners are using a variety of persuasion theories to promote their organizations, such as establishing source credibility, channeling their messages to concur with audience attitudes, using emotional appeals, values advocacy and so forth. Further, the findings offered examples of ways that companies are using such theories

Perceptions of Asian American Representation in Entertainment Media

The rise of Asian American representation in entertainment media has brought new questions to the current perceptions of Asian Americans in American culture. Where whitewashing of roles or stereotypes of the Model Minority were once portrayed frequently in the past, there are now more diverse stories being shown. When representational images are being shown in entertainment media, there is need for a media literacy lens to critically analyze these images. With this rise in Asian American representation, what are current perceptions of Asian Americans in American culture and American entertainment media? What are current levels of media literacy? This study aimed to answer these questions by examining how young adults currently perceive Asian Americans in American culture and entertainment media, as well as gauging their use of media literacy. Drawn on focus groups and interviews (N=17, with majority of participants identifying as Caucasian), this study suggests that Asian Americans are still perceived as the Model Minority, but there is a growing tendency to question stereotypes and welcome diverse perspectives. Regarding media literacy, many participants could recognize social issues being portrayed, but did not critically analyze the images they saw. These findings imply that diverse representation of Asian Americans is growing and welcomed but is not believed to be personally influential to an individual’s perception of their reality. The current study contributes to the limited empirical literature of current perceptions of Asian American representation in entertainment media and provides a new avenue of media literacy to be explored

Improving Online Access for People with Disabilities

This paper reports on a consumer-focused research and development project aimed at investigating the online communication requirements of people with disabilities in Australia. Results are informing the development of an accessible email software package with word prediction

Honest advocacy for nature: presenting a persuasive narrative for conservation.

Conservation scientists are increasingly recognising the value of communicating policy-relevant knowledge to policy-makers. Whilst considerable progress has been made in offering practical advice for scientists seeking to engage more closely with decision-makers, researchers have provided few tangible examples to learn from. This paper uses an English case study, but draws out important high-level messages relevant to conservation scientists worldwide. The case study looks at how the Lawton Review presented knowledge persuasively about the suitability of England's ecological network to deal with future pressures. Through skilful framing of rigorous scientific knowledge it was able to make a significant impact on government policy. Impact was achieved through: (1) selecting politically salient frames through which to communicate; (2) using clear, accessible language, and; (3) conducting rigorous science using an authoritative team of experts. Although its publication coincided with a favourable policy window, the Lawton Review seized on this opportunity to communicate a rigorously argued, persuasive and practical conservation message; in other words, it performed 'honest advocacy'. Thus, whilst it remains important to conduct scientific research with technical rigour, conservation scientists could also benefit from identifying salient frames for conservation and communicating clearly.This work is taken from a PhD project in the Department of Geography funded by ESRC (grant number ES/I901957/1) and Homerton College (Charter Scholarship). Thomas Pryke is studying for a PhD in the Department of Geography funded jointly by ESRC and NERC (No: ES/J500033/1).This is the final version of the article. It first appeared from Springer at http://dx.doi.org/10.1007/s10531-016-1163-1

Boundary-Layer-Ingesting Inlet Flow Control

An experimental study was conducted to provide the first demonstration of an active flow control system for a flush-mounted inlet with significant boundary-layer-ingestion in transonic flow conditions. The effectiveness of the flow control in reducing the circumferential distortion at the engine fan-face location was assessed using a 2.5%-scale model of a boundary-layer-ingesting offset diffusing inlet. The inlet was flush mounted to the tunnel wall and ingested a large boundary layer with a boundary-layer-to-inlet height ratio of 35%. Different jet distribution patterns and jet mass flow rates were used in the inlet to control distortion. A vane configuration was also tested. Finally a hybrid vane/jet configuration was tested leveraging strengths of both types of devices. Measurements were made of the onset boundary layer, the duct surface static pressures, and the mass flow rates through the duct and the flow control actuators. The distortion and pressure recovery were measured at the aerodynamic interface plane. The data show that control jets and vanes reduce circumferential distortion to acceptable levels. The point-design vane configuration produced higher distortion levels at off-design settings. The hybrid vane/jet flow control configuration reduced the off-design distortion levels to acceptable ones and used less than 0.5% of the inlet mass flow to supply the jets

Considering evidence: the approach taken by the Hazardous Substances Advisory Committee in the UK

The Hazardous Substances Advisory Committee (HSAC) provides expert advice to UK officials, Ministers and other relevant bodies on the protection of the environment, and human health via the environment, from potentially hazardous substances and articles. Hazardous substances are often the subject of controversy, on which individuals, and different groups in society, hold divergent views. This paper details the approach taken by HSAC when considering the evidence to provide advice on hazardous substances. Firstly HSAC reviews the range of evidence and determines its quality considering: transparency of aims, the methodology and results, completeness, independent review and accessibility. HSAC does not follow one explicit methodology as the wide range of hazardous substances we consider means they need to be addressed on a case by case basis. Most notably HSAC considers the evidence in the wider context, being aware of factors that influence individuals in their decision making when receiving a HSAC opinion e.g. trust in the source of the evidence, defensibility, conformity to a ‘world view’ and framing. HSACs also reflects on its own perspectives with the aim of addressing bias by the diversity of its membership. The Committee’s intention, in adopting this rounded approach, is to reach opinions that are robust, relevant and defensible