The role of finance in the literature of entrepreneurial ecosystems

Financial access is considered a crucial element of entrepreneurship. Much of the literature focuses on how individual actors demand or supply finance, but rarely within the context of systemic entrepreneurship. The current entrepreneurial finance literature is fragmented and rooted in various traditions. However, the entrepreneur’s perceived role in aggregated wealth creation is currently being strengthened, most recently by the emerging entrepreneurial ecosystem perspective. This calls for exploring the role of finance in systemic entrepreneurship and entrepreneurial ecosystems. By conducting a systematic literature review of financial determinants, sources and effects, the study synthesizes debates across the different research fields, i.e. finance, entrepreneurship and regional development. As the entrepreneurial ecosystem concept is considered a pre-paradigmatic approach, the paper argues that the role of finance depends on how we regard and define ecosystems. The state of knowledge is also underdeveloped due to the obstacles of acquiring longitudinal data. Such issues keep us from achieving a better evolutionary and processual understanding of the financial dynamics in ecosystems and, therefore, presents a promising avenue for future research.publishedVersio

Innovation and environmental profiling as antecedents of corporate image : cruise ships as contribution to corporate profiling

Purpose: It is possible for a company to make various tactical choices in order to achieve the desired positioning of the brand name in a market. Two such tactical choices are to develop an environmental profile, and/or to pursue innovative design. This study will look at how a shipping company, „The Fjords“, has strengthened its brand profile through investments in new and environment-friendly technology using innovative design. Design/Methodology/Approach: Based on a survey where 573 international tourists answered questions regarding their perception of the vessels and the corporate image, the study shows that development of new and environmentally friendlier vessels may accordingly be a means towards enhanced value creation for the company. Findings: The study clearly indicates a significant improvement of the corporate image among tourist travelling on a vessel that is an innovative design with a green environmental profile compared to the views of tourists using traditional ferries. Practical Implications: The research results can be used by „The Fjords“ to create their future policy. Originality/Value: Original research based on traditional empirical methodologies.peer-reviewe

Brand experience in the ski industry brand : does environmental concern matter?

PURPOSE: Consumers’ experiences are important in their evaluations of brands. Previous research shows that brand experience has a positive influence on consumer evaluations of brands, such as brand knowledge, brand satisfaction, brand loyalty, brand personality, word of mouth and revisit intention. A critical question for brand managers, therefore, is how to stimulate brand experiences.DESIGN/METHODOLOGY/APPROACH: The research context is the Norwegian ski brand SGN skis, a company focusing on touring and freeride skis. Quantitative data were collected through an online survey sent to a sample of SGN’s customers. A total of 386 responses were analysed and processed using the Statistical Package for Social Sciences (SPSS) software.FINDINGS: The survey results confirm that, for SGN skis, the sensory, affective, behavioural and relational experience dimensions have a positive and significant impact on brand attitude and word of mouth. However, the cognitive dimension has a negative impact on brand attitude. Finally, this study shows that when the sample is divided into two groups (low vs high on environmental concern), affective brand experiences positively influence brand attitude and word of mouth in the high environmental concern group, while the effect is not significant in the low environmental concern group.PRACTICAL IMPLICATIONS: This paper contributes to the literature in four ways. First, it shows how the strength of different brand experiences varies for a brand in the skiing category. Second, the study shows how these strengths might differ between customer groups high (vs low) on environmental concern. Environmental issues are important in the context of winter sports products given the vulnerability of this industry to the consequences of climate change, such as fewer days with snow, higher temperatures and less stable weather conditions.ORIGINALITY/VALUE: Identifying relevant antecedents of brand experience or moderators of the impact of brand experience on consumer evaluations might provide us with insight into how to strengthen a brand’s position in the marketplace. Our study shows that consumers have significantly stronger sensory and behavioural brand experiences if they are high (vs low) on environmental concern. Third, the study shows that four out of five experiences regarding a brand in the winter sports industry positively impact consumer evaluations.peer-reviewe

The role of the financial condition in the development of coastal municipalities in Poland

PURPOSE: The aim of this study is to assess and discuss the relationship between the financial situation and the level of socio-economic development of coastal rural and urban-rural municipalities in Poland.APPROACH/METHODOLOGY/DESIGN: The diversity of coastal municipalities in Poland due to the level of socio-economic development and financial situation was examined using a synthetic indicator. The analysis was carried out on the basis of data from the Local Data Bank of the Central Statistical Office and from the Ministry of Finance and Regional Accounting Chambers. The time range covers 2004-2017.FINDINGS: The analysis shows that there was a statistically significant and bilateral relationship between the financial situation and the socio-economic development in Polish coastal municipalities in the years 2004-2017. Moreover, the results of an extensive analysis of this relationship showed that despite the fact that a statistical relationship was found in the analyzed period, such a relationship was not proven for each class and each municipality. In the case of the study taking into account classes of different levels, a significant relationship did not occur in the extreme classes, but only in the average.PRACTICAL IMPLICATIONS: The conclusions refer to the assumptions of the regional and local policy.ORIGINALITY/VALUE: The study concerns current issues of regional and local policy. The results can contribute to the analysis of creating development at the local level.peer-reviewe

Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?

I denne artikkelen studerer vi effekten av merkeoppleving, innovasjonsgrad og grøn image på tilfredsheit med merkevara i hotellsektoren og diskuterer kva praktiske implikasjonar dette har for leiinga av eit hotell. Vi startar med ein gjennomgang av nokre artiklar som har studert effektar av kundane sine opplevingar med hotell. Nokre av desse artiklane ser på effektar av merkeopplevingar som eit samla omgrep, medan andre ser på effektar av ulike dimensjonar av merkeopplevingar – for eksempel sensoriske, affektive, kognitive, relasjonelle og åtferdsmessige dimensjonar. Etter denne gjennomgangen rapporterer vi ei undersøking som vi har gjort av gjester hjå Hotel Alexandra i Loen. I tillegg til å finne effektar av ulike dimensjonar av merkeopplevingar på gjestene sin tilfredsheit finn vi også effektar av hotellet sin evne til innovasjon og hotellet sin grøne image på tilfredsheit med hotellet. Basert på resultata frå tidlegare forsking og resultata frå studien av Hotel Alexandra føreslår vi avslutningsvis nokre taktikkar som eit hotell kan bruka for å stimulera gjestene sine opplevingar av hotellet, og opplevingar av hotellet sin innovasjonsgrad og grøne image – og gjennom dette tilfredsheit med hotellet.Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?publishedVersio

Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective

Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences. In this article, we empirically study the DART element’s influences on brand experience strength and brand satisfaction, and we explore how brand experience strength mediates the DART elements’ influences on brand satisfaction. We use a brand engagement perspective to explain how the co-creation elements influence brand experience strength. A survey (n = 594) of brands from the banking, mobile, hotel, and restaurant services is reported. We find direct influences from all four co-creation elements on brand experience strength, and we find that brand experience strength partly mediates the influences of risk assessment and transparency on brand satisfaction. The results are compared across utilitarian (bank and mobile) and hedonic (hotel and restaurant) services

The role of finance in the literature of entrepreneurial ecosystems

Financial access is considered a crucial element of entrepreneurship. Much of the literature focuses on how individual actors demand or supply finance, but rarely within the context of systemic entrepreneurship. The current entrepreneurial finance literature is fragmented and rooted in various traditions. However, the entrepreneur’s perceived role in aggregated wealth creation is currently being strengthened, most recently by the emerging entrepreneurial ecosystem perspective. This calls for exploring the role of finance in systemic entrepreneurship and entrepreneurial ecosystems. By conducting a systematic literature review of financial determinants, sources and effects, the study synthesizes debates across the different research fields, i.e. finance, entrepreneurship and regional development. As the entrepreneurial ecosystem concept is considered a pre-paradigmatic approach, the paper argues that the role of finance depends on how we regard and define ecosystems. The state of knowledge is also underdeveloped due to the obstacles of acquiring longitudinal data. Such issues keep us from achieving a better evolutionary and processual understanding of the financial dynamics in ecosystems and, therefore, presents a promising avenue for future research

RAAPRAPPORT 428

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The role of finance in the literature of entrepreneurial ecosystems

Financial access is considered a crucial element of entrepreneurship. Much of the literature focuses on how individual actors demand or supply finance, but rarely within the context of systemic entrepreneurship. The current entrepreneurial finance literature is fragmented and rooted in various traditions. However, the entrepreneur’s perceived role in aggregated wealth creation is currently being strengthened, most recently by the emerging entrepreneurial ecosystem perspective. This calls for exploring the role of finance in systemic entrepreneurship and entrepreneurial ecosystems. By conducting a systematic literature review of financial determinants, sources and effects, the study synthesizes debates across the different research fields, i.e. finance, entrepreneurship and regional development. As the entrepreneurial ecosystem concept is considered a pre-paradigmatic approach, the paper argues that the role of finance depends on how we regard and define ecosystems. The state of knowledge is also underdeveloped due to the obstacles of acquiring longitudinal data. Such issues keep us from achieving a better evolutionary and processual understanding of the financial dynamics in ecosystems and, therefore, presents a promising avenue for future research

Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?

I denne artikkelen studerer vi effekten av merkeoppleving, innovasjonsgrad og grøn image på tilfredsheit med merkevara i hotellsektoren og diskuterer kva praktiske implikasjonar dette har for leiinga av eit hotell. Vi startar med ein gjennomgang av nokre artiklar som har studert effektar av kundane sine opplevingar med hotell. Nokre av desse artiklane ser på effektar av merkeopplevingar som eit samla omgrep, medan andre ser på effektar av ulike dimensjonar av merkeopplevingar – for eksempel sensoriske, affektive, kognitive, relasjonelle og åtferdsmessige dimensjonar. Etter denne gjennomgangen rapporterer vi ei undersøking som vi har gjort av gjester hjå Hotel Alexandra i Loen. I tillegg til å finne effektar av ulike dimensjonar av merkeopplevingar på gjestene sin tilfredsheit finn vi også effektar av hotellet sin evne til innovasjon og hotellet sin grøne image på tilfredsheit med hotellet. Basert på resultata frå tidlegare forsking og resultata frå studien av Hotel Alexandra føreslår vi avslutningsvis nokre taktikkar som eit hotell kan bruka for å stimulera gjestene sine opplevingar av hotellet, og opplevingar av hotellet sin innovasjonsgrad og grøne image – og gjennom dette tilfredsheit med hotellet