The Roles and Importance of Promotion Tools and Destination Attributes of Mice Tourism on Jordan's Destination Image Formation

The image of the destination has a significant role on tourists’ travel decision and selection of the destination to visit. Various approaches and strategies have been utilised by most of the countries to develop their destination image. However, in the context of Jordan less emphasis was given to develop a touristic image. Thus, strategies used in forming a destination image were vague and less effective. The objectives of this study are to investigate the roles of promotion tools and Meetings, Incentive travel, Conferences, and Exhibitions (MICE) destination attributes on touristic image formation and to identify the perceptions of MICE participants on the importance of promotion tools, MICE destination attributes, and destination image. A quantitative approach was employed in this study and several hypotheses were formulated based on the existing literature, push-pull theory, and models of destination image formation. A structured questionnaire was administered to 857 respondents who were selected through cluster random sampling technique. Data were collected from participants of MICE tourism in the cities of Amman and the Dead Sea. The findings of the study revealed that there were significant differences in respondents’ perceptions on the importance of MICE destination attributes, promotion tools, and destination image. Regression analyses indicated that MICE destination attributes and the roles of promotion tools positively influence destination image formation. Nevertheless, amenities showed the highest influence of MICE destination attributes on destination image formation, followed by ancillary services, accessibility, attractions, and activities. Meanwhile, affordability portrayed the lowest influence of MICE destination attributes on the overall touristic image formation of Jordan. The study has contributed to the body of knowledge with the proposed model that reveals the significant contribution of MICE destination attributes and the roles of promotion tools to the destination image formation of Jordan. Whereas, for the managerial implications, this study is able to provide guidelines and suggestions on marketing strategies to the public and the private sectors in order to enhance and develop MICE industry in Jordan as an international destination image

The Effect Of Electronic Tourism In Enabling The Disabled Tourists To Communicate With The Touristic And Archaeological Sites Case Study – Jordan

Since the early 1980s, the information and communication revolution created radical changes in the international tourist industry in all the advanced and developing societies even though the said changes were relatively slow in the developing countries. Electronic tourism dominated tourist industry on the international level. For example, identifying tourist Sites electronically has become a reality by connecting the disabled tourists with the information and communication technology (ICT) as a facility to enhance and enrich their capabilities to recognize tourist sites. Assistive technology includes all the modern technology means used by the disabled to get to know the tourist and archaeological sites, through the various technological techniques incorporated in this digital technology such as adjusted keyboards, software to read the texts shown on the screen through a voice produced by the computer and the technology that enables the disabled to communicate through the computer by means of computers that work by eye movement, in addition to other developed devices by using a number of specialized software like Geographic Information System (GIS), Remote sensing (RS) and Digital Modeling (DM) and other data. The study indicated that the information and communication technology applications have significant impact pushing the disabled tourism development forward, and empowering the tourists of this category, starting from identifying the tourist sites and ending with remote booking. However, many Arab countries suffer from weak investment in the infrastructure of the information and communication technology related to the disabled category as this technology is only used as a promotional propaganda, and their tourist offers through their websites lack the modern software that help the disabled to communicate with tourist locations

THE FOUNDATIONS OF SELECTING CULTURAL TOURISM PRODUCT IN JORDAN

This study comes to get acquainted with the adopted methods and principles of the procedure of choosing and conversion the culture milestone to tourism product by implementing Delphi method for testing and conclusion the requested information, which is summed up in asking set of questions, prepared in advance, on experts and consultants from the tourism sectors to stand on their opinions in the procedure and it's dynamic of choosing the tourism product. The descriptive method was utilized to analyze the data and the information that has been collected through the interviews, and the available data in the books and the researches related to the research subject. The most significant results concluded by the study are that the factors for the sites of the culture tourism in Jordan contain three sets: The originality and the uniqueness of the sites; the merchandising and the marketing of the sites; and the issue of the political identity. As well the study showed the tourism centers, that are distinguished by the originality and the uniqueness have a big role in the tourism attraction. It was obvious that there is interference between maintaining the civilized inherited and the culture tourism; the culture tourism is based on three principles: maintaining the civilized inherited; converting it to tourism product; and investing it economically. It is clear that there is a possibility for the tourism territories to rise and develop under the globalism and the local societies could play a role in framing their own tourism territories through a national and international network system as the case in Petra, the Dead Sea and Aqaba

THE FOUNDATIONS OF SELECTING CULTURAL TOURISM PRODUCT IN JORDAN

This study comes to get acquainted with the adopted methods and principles of the procedure of choosing and conversion the culture milestone to tourism product by implementing Delphi method for testing and conclusion the requested information, which is summed up in asking set of questions, prepared in advance, on experts and consultants from the tourism sectors to stand on their opinions in the procedure and it's dynamic of choosing the tourism product. The descriptive method was utilized to analyze the data and the information that has been collected through the interviews, and the available data in the books and the researches related to the research subject. The most significant results concluded by the study are that the factors for the sites of the culture tourism in Jordan contain three sets: The originality and the uniqueness of the sites; the merchandising and the marketing of the sites; and the issue of the political identity. As well the study showed the tourism centers, that are distinguished by the originality and the uniqueness have a big role in the tourism attraction. It was obvious that there is interference between maintaining the civilized inherited and the culture tourism; the culture tourism is based on three principles: maintaining the civilized inherited; converting it to tourism product; and investing it economically. It is clear that there is a possibility for the tourism territories to rise and develop under the globalism and the local societies could play a role in framing their own tourism territories through a national and international network system as the case in Petra, the Dead Sea and Aqaba

The State of Academic Research Advancement in Hospitality: A 5- Year Review From 2018 To 2022 of the Jordanian Universities

Scientific research in the field of hospitality occupies a distinguished position in various research aspects, as it constitutes an important proportion of scientific research related to management, especially business administration, as well as an important aspect of practical research related to social and human sciences. For this reason, this study is presented to track the development of scientific research in the field of hospitality in Jordan and the aspects it touched upon. A comprehensive systematic review approach of five years of hospitality-published research on google scholar was carried out by tracking the official website of scholars in Jordanian universities. A total of 73 hospitality-related articles on Google Scholar by Jordanian scholars at public universities over the past five years were collected and analyzed for this review. The results showed that there is an abundance of research products for the year 2021, that researchers at the University of Jordan are the most scientifically productive in hospitality research, and that most of the research interests were related to human resource management in the field of hospitality. This study provides an important theoretical contribution to guide future researchers to future issues of interest to the hospitality sector in Jordan that were not addressed by the researchers

EXAMINING THE EFFECT OF HIGH SEASONALITY ON FRONTLINE EMPLOYEES: A CASE STUDY OF FIVE STARS HOTELS IN AQABA

In recent times, the impact of seasonality on tourism industry has been recognized. There has been a distinct lack of studies that focus on the effects of high seasonality on front-line employees (the receptionist) in hotels. Therefore, this study attempted to address the importance of the receptionist job in high seasonality and the effect of high seasonality on them. To answer the questions of the study, an instrument was used for evaluation. Also, a questionnaire was addressed to both employees and managers. T-test, ANOVA, and multiple regressions were utilized to test the hypotheses. The findings of the study revealed that the high seasonality in hotels has effects on the receptionists regarding miscommunication and bad relation with others during work hours. Therefore, this study has several recommendations for both the managers and the enterprises

Marketing the Therapeutic Tourist Sites in Jordan Using Geographic Information System

In light of the growing demand on therapeutic tourism that has become a very important element in the creation of the tourism, economic and social development domestically and internationally. It is also a significant economic resource, particularly, to the States with limited resources. This study came to rehabilitate a successful means in the field of e-tourism marketing using the Geographic Information System (GIS). Moreover, tackling a practical example through using the (GIS) in marketing of the therapeutic tourism websites in Jordan in this study has also enhanced its important. Keywords: Geographic Information System (GIS), Spatial Decision Support System (SDSS), E-Marketing, E-Tourism, Jordan

The Role of the Transformational Leadership in Enhancing the Social Responsibility at the Five Stars Hotels in the Hashemite Kingdom of Jordan

This study was conducted to discuss the Transformational Leadership's role (TL) in enhancing the social responsibility at the Five Stars Hotels in the Hashemite Kingdom of Jordan. Thus, a random sample of (TL) was chosen. Moreover, reliable statistical tools, such as, Transformational Leadership Questionnaire (TLQ), Social Responsibility Questionnaire (SRQ), and a List of Social Responsibility Questioner to community leaders, besides deviation standards, t- test, multi regression, simple regression, Ch2, one- way ANOVA, and Person Correlation Coefficient were used. Outcomes of the study revealed that there were no significant statistical differences under level (a £ 0.05) of enduring the social responsibility that was attributed to leadership level from views of the administrative leaders at the private Five Star Hotels and community leaders.  Also, the findings showed that there were no statistical differences under the level (a £ 0.05), between the administrative leaders' exercising of the dimensions of transformational leadership, and the degree of enduring the social responsibility at the same hotels. Keywords: Transformational leadership, social responsibility, sustainable tourism, enabled sustainability, Hotel Management, Jordan

The Impact of Job Stability, Work Environment, Administration, Salary and Incentives, Functional Justice, and Employee Expectation on the Security Staff’s Desire to Continue Working at the Hotel

Hotels guests and employees have acquired a huge number of studies and research, while the security department staff, who are responsible for the hotels security and customers, did not get the researchers attention. Therefore, the study is conducted to highlight an important section in the hospitality industry that has been neglected. The quantitative approach was utilized to explore the impact of Job Stability, Work Environment, Hotel Administration, Salary and Incentives, Functional Justice, and Employee Expectation on the security staff’s Desire to Continue Working at the hotel. An online questionnaire is designed and sent to the directors of the security department of the hotels. Results revealed that Hotel Administration, Functional Justice, and Employee Expectations impact their desire to continue working at the hotel. The study has contributed theoretically to fill this gap in the literature caused by the scarcity of studies that targeted the work health of the security department staff. The study also contains many practical aspects that help hotel management pay great attention to the hotel security department

Perceptions of risk and outbound tourism travel intentions among young working Malaysians

Understanding risk and how it is perceived is a crucial step in predicting travel intentions. The purpose of this study is to examine the relationship between risk perceptions and travel intentions associated with an outbound tourism among young Malaysians. Young adults aged between 21 to 35 years old were involved in this study. This study was part of a larger study that explores factors affecting the intention to travel overseas. A quantitative approach was employed and a structured questionnaire was administered to 570 respondents who were selected through a cluster random sampling technique. Data were collected from young Malaysians who work in public and private sectors. Research respondents responded to a questionnaire designed to measure perceived risks, outbound travel intentions and socio-demographics.Particularly, the results indicate that the intention of young Malaysians to take a holiday overseas within the next year was very high. The regression analyses revealed that physical risk, financial risk and psychological risk had significantly negative impacts on respondent’s intention to travel overseas. However, performance risk had positive significant influence on young Malaysians to travel overseas. This study is helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travellers