Rebranding strategies and their boomerang effect—The curious case of Burberry

The analysis considers the way in which Burberry masterfully capitalized on consumers’ emotional attachments to social and cultural events and technological changes since the company's establishment in 1856 to the present day. To this end, the article examines Burberry's branding strategies and the brand's image as reflected in its advertisements over a period of over 100 years. The case study highlights the increasingly important role of consumers in creating or destroying a brand's image, raising some questions about some of the assumptions with which the European trade mark law operates in the area of dilution

Fast and Simple Relational Processing of Uncertain Data

This paper introduces U-relations, a succinct and purely relational representation system for uncertain databases. U-relations support attribute-level uncertainty using vertical partitioning. If we consider positive relational algebra extended by an operation for computing possible answers, a query on the logical level can be translated into, and evaluated as, a single relational algebra query on the U-relation representation. The translation scheme essentially preserves the size of the query in terms of number of operations and, in particular, number of joins. Standard techniques employed in off-the-shelf relational database management systems are effective for optimizing and processing queries on U-relations. In our experiments we show that query evaluation on U-relations scales to large amounts of data with high degrees of uncertainty.Comment: 12 pages, 14 figure

Preface

Dear Reader, we are delighted to present the autumn issue of the UCL Journal of Law and Jurisprudence. This issue distinguishes itself through the relevance of its themes, the rigour and depth of the research undertaken, and the clarity of the ideas presented. We believe these qualities reflect the spirit of the Journal as an inclusive yet aspirational legal publication

A brief review on micro-implants and their use in orthodontics and dentofacial orthopaedics

The aim of this study was to review the literature and evaluate the failure rates and factors that affect the stability and success of temporary anchorage devices (TADs) used as orthodontic anchorage. Data was collected from electronic databases: MEDLINE database and Google Scholar. Four combinations of term were used as keywords: \u201cmicro-implant\u201d, \u201cmini-implant\u201d, \u201cmini-screw\u201d, and \u201corthodontics\u201d. The following selection criteria were used to select appropriate articles: articles on implants and screws used as orthodontic anchorage, published in English, with both prospective and retrospective clinical and experimental investigations. The search provided 209 abstracts about TADs used as anchorage. After reading and applying the selection criteria, 66 articles were included in the study. The data obtained were divided into two topics: which factors affected TAD success rate and to what degree and in how many articles they were quoted. Clinical factors were divided into three main groups: patient-related, implant related, and management-related factors. Although all articles included in this meta-analysis reported success rates of greater than 80 percent, the factors determining success rates were inconsistent between the studies analyzed and this made conclusions difficult

Tribological characterisation of magnetron sputtered Ti(C, O, N) thin films

Ti(C, O, N) thin films were prepared by magnetron sputtering and analysed in terms of their tribological properties. Surface and tribological parameters were analysed and discussed as a function of the films composition and structural features, as well as their thickness. The evolution of friction coefficient values was in concordance with the wear behaviour of the films. According to the atomic composition of the films, an increasing of the carbon percentage and a compound chemical formula closed to the stoichiometric TiC lead to a very good wear behaviour. This aspect is also directly correlated with the friction behaviour.Fundação para a Ciência e Tecnologia (FCT) SFRH/BPD/27114/2006 e PTDC/CTM/69362/200

Mapping and the Citizen Sensor

Maps are a fundamental resource in a diverse array of applications ranging from everyday activities, such as route planning through the legal demarcation of space to scientific studies, such as those seeking to understand biodiversity and inform the design of nature reserves for species conservation. For a map to have value, it should provide an accurate and timely representation of the phenomenon depicted and this can be a challenge in a dynamic world. Fortunately, mapping activities have benefitted greatly from recent advances in geoinformation technologies. Satellite remote sensing, for example, now offers unparalleled data acquisition and authoritative mapping agencies have developed systems for the routine production of maps in accordance with strict standards. Until recently, much mapping activity was in the exclusive realm of authoritative agencies but technological development has also allowed the rise of the amateur mapping community. The proliferation of inexpensive and highly mobile and location aware devices together with Web 2.0 technology have fostered the emergence of the citizen as a source of data. Mapping presently benefits from vast amounts of spatial data as well as people able to provide observations of geographic phenomena, which can inform map production, revision and evaluation. The great potential of these developments is, however, often limited by concerns. The latter span issues from the nature of the citizens through the way data are collected and shared to the quality and trustworthiness of the data. This book reports on some of the key issues connected with the use of citizen sensors in mapping. It arises from a European Co-operation in Science and Technology (COST) Action, which explored issues linked to topics ranging from citizen motivation, data acquisition, data quality and the use of citizen derived data in the production of maps that rival, and sometimes surpass, maps arising from authoritative agencies