Factors Influencing Usage Intentions Towards a Self-service Kiosk with Biometric Authentication.

Self-service technologies have developed as helpful tools in our everyday lives while constantly being adapted to meet new challenges and requirements in today’s world. This study explores the factors influencing usage intentions towards a self-service kiosk with biometric authentication in a retail context. A quantitative study with 28 participants was conducted in a laboratory environment. Participants were asked to purchase a SIM card at a self-service kiosk. The findings revealed that convenience and relative advantage had a strong impact on usage intention. In contrast, functionality and security concerns towards biometric authentication showed no significant effects. In addition, the results indicate that usage intention affected positive word of mouth. Further analysis revealed that usage intention mediated the relationship between the significant influence factors (i.e., convenience, relative advantage) and word of mouth

The Impact of Prior Experience on Customers Using a Mixed-Reality Shopping Assistant

Novel digital technologies such as mixed-reality furnish retailers with new means to enhance consumer experiences in omnichannel retailing. This study investigates the relationship between technology acceptance determinants, customers’ experience, and behavioral shopping intentions. We developed a mixed-reality shopping assistant application for Microsoft HoloLens 2 as the archetype that provides customers with product information, recommendations, reviews, product videos, the availability status, a virtual shopping cart, and the option to conduct the purchase. Compared to novice mixed-reality users, participants with medium to high prior experience had stronger privacy concerns but perceived the system as easier to use and had higher usage intentions. Consequently, experienced users perceived a greater experience, developed a more positive attitude towards the retailer, and stronger purchase intentions when using the mixed-reality application. Mediation analyses revealed that the relationship between technology adoption and customers’ usage intentions was mediated by customers’ experience

Oh, What a Cognitive Relief! A NeuroIS Study on Visual Designs of Digital Signages

Digital signages are the most diffused in-store technologies with their effects on perceived store atmospherics and behavioral outcomes relying heavily on their visual design and context. To further inform and understand the effects of visual design, this research investigates the effect of digital signage designs from the lens of Fuzzy-Trace Theory which differentiates between a verbatim and gist-based processing of (visual) information. The designs were embedded within a store environment and without this context to validate the design\u27s effect in context. The results of our study using functional near-infrared spectroscopy show activated brain areas in the medial prefrontal cortex (PFC) accompanied by a lateral PFC deactivation, which indicates cognitive relief and increased emotional processing for gist-based designs. In store context, the cognitive relief is no longer found, yet the emotional attribution was still found. These results provide several theoretical and practical implications for the visual design of digital signages