120 research outputs found

    The role of social media in FMCG retail in Vietnam

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    Social media has become an indispensable part of contemporary life, transforming how individuals, businesses, and society interact. These digital platforms like Facebook, Instagram, and Twitter enable instant communication and content sharing, transcending geographical boundaries. Social media's impact extends beyond personal connections, as it plays a pivotal role in modern business and marketing strategies. Companies utilize these platforms to enhance brand recognition, engage customers, conduct market research, and drive sales. Simultaneously, the FMCG retail industry remains a cornerstone of the global economy, characterized by high consumer demand and fierce competition. In Vietnam, as in many emerging markets, the FMCG sector plays a pivotal role in the economy due to its substantial consumer base and diverse product offerings. Social media platforms have become integral to the strategies of FMCG retailers in the country. This research aims to delve into the dynamic and evolving relationship between social media and the Fast-Moving Consumer Goods (FMCG) retail sector, with a specific focus on the Vietnamese market and seeks to comprehensively analyze and understand how social media influences various facets of FMCG retail operations

    Genetic variation in threatened conifer Cunninghamia lanceolata var. konishii using ISSR markers: Implications for conservation

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    We investigated the genetic variation of Cunninghamia lanceolata var. konishii, on basis of eight ISSR markers. Samples from 182 trees of four populations in the Thanh Hoa and Nghe An provinces were included in this study. The ISSR data showed low genetic variability at both population and species level, with an average of 0.1025 and 0.1357, respectively. Genetic differentiation among populations was high (Gst = 0.2554) indicating limited gene flow (Nm = 1.4575). The implication of the results from the study to conserve genetic resources of the species was proposed

    Biocompatible chitosan-functionalized upconverting nanocomposites

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    Simultaneous integration of photon emission and biocompatibility into nanoparticles is an interesting strategy to develop applications of advanced optical materials. In this work, we present the synthesis of biocompatible optical nanocomposites from the combination of near-infrared luminescent lanthanide nanoparticles and water-soluble chitosan. NaYF4:Yb,Er upconverting nanocrystal guests and water-soluble chitosan hosts are prepared and integrated together into biofunctional optical composites. The control of aqueous dissolution, gelation, assembly, and drying of NaYF4:Yb,Er nanocolloids and chitosan liquids allowed us to design novel optical structures of spongelike aerogels and beadlike microspheres. Well-defined shape and near-infrared response lead upconverting nanocrystals to serve as photon converters to couple with plasmonic gold (Au) nanoparticles. Biocompatible chitosan-stabilized Au/NaYF4:Yb,Er nanocomposites are prepared to show their potential use in biomedicine as we find them exhibiting a half-maximal effective concentration (EC50) of 0.58 mg mL–1 for chitosan-stabilized Au/NaYF4:Yb,Er nanorods versus 0.24 mg mL–1 for chitosan-stabilized NaYF4:Yb,Er after 24 h. As a result of their low cytotoxicity and upconverting response, these novel materials hold promise to be interesting for biomedicine, analytical sensing, and other applications

    Synthesis and photocatalytic property of Prussian blue/g-C3N4 composite applied to degradation of rhodamine B under visible light

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    In this work, the Prussian blue/g-C3N4 (PB/g-C3N4) composite was synthesized from Prussian blue and g-C3N4 via a simple method. The composite was characterized by using X-ray diffraction, Fourier-transform infrared spectroscopy, and ultraviolet-visible diffuse reflectance spectroscopy. The material’s photocatalytic performance was studied via the degradation of rhodamine B (RhB). The results show that the composite degraded RhB more than pristine Prussian blue under visible light after 60 min. This material is promising for organic waste treatment

    Complete Genome Sequence of Helicobacter pylori Strain GD63, Isolated from a Vietnamese Patient with a Gastric Ulcer.

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    We present here the first complete genome sequence of Helicobacter pylori strain GD63, isolated from a 72-year-old male Vietnamese patient with a chronic gastric ulcer. The genome consists of a 1.6-Mbp chromosome and an 8.9-kbp plasmid. The strain is cag pathogenicity island (cagPAI) and VacA positive and belongs to the hpEAsia lineage

    Growth and development of transgenic peanut (Arachis hypogaea) lines containing chitinase 42 kDa gene from Trichoderma asperellum SH16

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    Peanut (Arachis hypogaea L.) is vulnerable to many diseases. Vietnam and other regions where peanut is widely cultivated have a high threat of fungal and other plant diseases. Various fungicides are available to control the fungal disease but these have various harmful effects on the natural flora, fauna, and environment. Transgenic peanut lines which possess antifungal activity provide a possible solution in managing fungal diseases apart from the traditional resistance and fungicide usage. Therefore, this study evaluated the probable growth and development of chitinase transgenic peanut lines against Sclerotium rolfsii, a pathogen that causes “southern blight” in plants, under greenhouse conditions. This study provided evidence that through Agrobacterium itumefaciens mediated transformation, 42 kDa chitinase genes from Trichoderma asperellum, which is under the regulation of 35S promoter, were successfully incorporated into the peanut’s (A. hypogaea L.) genome and expressed in their plants. This evidence also demonstrated that transgenic peanut lines were suitable for growing and developing in the greenhouse. Further, it was reported that transgenic peanut lines took approximately 133 to 145 days from planting to maturity. These results also revealed that various growth characteristics of transgenic peanut lines having two synthetic genes (syncod Chi42-2 i.e. S2-2, S2-4, S2-6, and syncod Chi42-1 i.e. S1-1, S1-2, S1-3) were greater than that from the wild-type Chi42 (WT-1, WT-2, and WT-3). In addition, yield-related parameters including the number of mature pods, 100 pods weight and 100 seeds weight for all the transgenic peanut lines were higher than that of the non-transformed plant. Among the transgenic lines, line S2-4 exhibited significantly higher growth and yield than the other transgenic lines. These results demonstrated that 42 kDa chitinase genes overexpressing peanut lines could be a candidate for improvement against plants to phytopathogenic fungus S. rolfsii and high yield.

    Antibacterial activity of Piper betle extracts on Helicobacter pylori and identification of potential compounds

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    Helicobacter pylori is one of the most common infectious bacteria in the world that causes gastric diseases leading to cancer. The increase of multiple antibiotic resistance rates of H. pylori have been reported worldwide. Thus, development of novel drugs is urgently required. Piper betle has many therapeutic values in traditional medicine. In this study, therefore, we investigated antibacterial activity of P. betle extracts and their fractions against a H. pylori strain isolated in Vietnam. The agar disk diffusion assay showed inhibition zone of ethyl acetate extract and methanol extract from P. betle leaf that of were 46 mm and 32 mm in diameter, respectively. After fractionation of the ethyl acetate extract through silica gel column chromatography, two peaks, PD2 and PD3, out of 12 fractions showed the strongest antibacterial activity. PD2 was sub-fractionated further by re-chromatography on the silica gel column, and subfraction TK12 gave best resolution on LC-MS analysis. Finally, 4 potential compounds, quercetrin, calodenin B, vitexin and plicatipyrone, were identified in TK12 fraction.

    Serum Granulysin in Differentiation of Stevens-Johnson Syndrome/toxic Epidermal Necrolysis and Erythema Multiforme

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    BACKGROUND: Stevens-Johnson syndrome (SJS) and toxic epidermal necrolysis (TEN) are acute, life-threatening drug reactions, which lead to massive epidermal necrolysis. Granulysin plays an important role as a key mediator for keratinocyte apoptosis in these conditions. Erythema multiforme (EM) may have skin manifestation similar to SJS/TEN. AIMS: The aim of the study was to compare serum granulysin levels in patients with SJS/TEN and EM as well as to investigate a possible association between serum granulysin levels and the severity of SJS/TEN. METHODS: In total, 48 patients with SJS/TEN, 43 patients with EM, and 20 health controls (HCs) were enrolled. We measured serum granulysin levels using enzyme-linked immunosorbent assay. RESULTS: The average level of serum granulysin in the SJS/TEN patients was 23.0 ng/ml (range 1.2–144.6 ng/ml), significantly higher than that of EM group (20.1 ng/ml; range 8.5–121 ng/ml, p < 0.05) and HCs group (20.8 ng/ml; range 10.1–46.7 ng/ml, p < 0.05). Of 48 SJS/TEN patients, the 25 samples collected <6 days after onset showed higher level of serum granulysin (27.7 ng/ml; range 2.5–144.6 ng/ml) than those collected ≥6 days after onset (17.9 ng/ml; range 1.2–59 ng/ml; p > 0.05). No significant correlation was found between serum granulysin levels and the body surface area affected and the modified-SCORTEN. At the day of re-epithelialization, serum granulysin levels were not different compared with those at the day of hospitalization. CONCLUSIONS: Serum granulysin levels are significantly higher in SJS/TEN group than in EM group. After the onset, serum granulysin levels in patients with SJS/TEN are not a good biomarker to evaluate the severity of the diseases

    Anxiety symptoms and coping strategies among high school students in Vietnam after COVID-19 pandemic: a mixed-method evaluation

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    IntroductionThe objective of the current study was to examine the rate of high school students at risk of anxiety disorder during the COVID-19 pandemic in Vietnam, as well as the coping strategies utilized within this demographic.MethodsAn evaluation was conducted through the utilization of mixed methods, consisting of a combination of a cross-sectional study and in-depth interviews. In this study, a sample of 3,910 students from 13 high schools in Hanoi, Vietnam were selected for participation. The measurement of symptoms of anxiety disorder was conducted through the application of the seven-item General Anxiety Disorder (GAD-7) scale. To comprehend the underlying causes of anxiety and the various coping mechanisms employed, in-depth interviews were conducted.ResultsThe findings indicate a prevalence rate of anxiety disorder symptoms among students at 40.6% The prevalence rates of mild, moderate, and severe anxiety symptoms were found to be 23.9%, 10.9%, and 5.8%, respectively. In-depth interviews uncovered multiple sources of anxiety experienced by high school students, namely their academic performance, social interactions, prejudicial attitudes from their social circle, and familial expectations. Numerous coping strategies were then documented.DiscussionThe current investigation ascertained that there exists a moderate level of anxiety amongst high school students in Hanoi, Vietnam during the COVID-19 outbreak. Furthermore, this study configured potential indicators to identify vulnerable individuals and further suggests the development of targeted interventions
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