To Explore Hotel Service Factors Effect on Increasing Tourist Loyalty-Malaysia Evidence (Preliminary Study)

Tourism industry has become more important in the global economy because it has the fastest growth in recent years. Based on United nation world tourist organization, Malaysia is the 9th country in the world and 3rd country in Asia in attracting tourists with 24.6 million one in 2010. Hotels play important role by providing quality service to customers and enhancing their loyalty. Rapid growth among hotels in tourism industry make hotels to recognize services as an important factor attracting more tourists, hence those are profitable. Therefore this primary study tries to start finding out relationship between important aspects of services such as process, place and personnel in hotels with tourist length of staying and frequency intention to revisit. Other research objectives are to investigate the effect of tourist’s length of stay and frequency intention to revisit on tourist loyalty

Globalization and Consumer Behavior: Global Marketing Strategies Implication-Homogeneity and Heterogeneity (Preliminary Study)

This research aims to explore consumer behavior and their responses to possible effects of globalization, resulting in adopting different global marketing strategies in an Asian country particularly Malaysia which is so different of European ones, especially, in terms of cultural aspects. Homogeneity and heterogeneity in consumer behavior are the main approaches of this research. Rather than causes hindering the possible phenomena of two-polarity of world economy or empires, to find out companies global marketing strategies are the research objectives. So, this research examines data collected through, respectively, qualitative and quantitative methods and addresses companies’ marketers and consumers. However, due to innumerous affecting variables and multidimensional nature of globalization, at this point of study there is no absolute evidence to show results but the theoretical assumptions on companies’ tendency toward standardization or customization strategies

Globalization and consumer behavior: global marketing strategies implication - homogeneity and heterogeneity (Preliminary Study)

This research aims to explore consumer behavior and their responses to possible effects of globalization, resulting in adopting different global marketing strategies in an Asian country particularly Malaysia which is so different of European ones, especially, in terms of cultural aspects. Homogeneity and heterogeneity in consumer behavior are the main approaches of this research. Rather than causes hindering the possible phenomena of two-polarity of world economy or empires, to find out companies global marketing strategies are the research objectives. So, this research examines data collected through, respectively, qualitative and quantitative methods and addresses companies’ marketers and consumers. However, due to innumerous affecting variables and multidimensional nature of globalization, at this point of study there is no absolute evidence to show results but the theoretical assumptions on companies’ tendency toward standardization or customization strategies

The effect of knowledge sharing on technology acceptance among physicians

The healthcare sector has utilized a variety of technologies such as clinical IT to improve effectiveness of healthcare professionals and the quality of health care delivery. Having unused clinical IT appears a strict challenge for hospitals. Meanwhile, there is enough evidence to state that healthcare professionals have not fully adopted and used clinical IT. The main objective of this study is to identify factors which influence healthcare professionals’ adoption of clinical IT. This study comes up with a modified technology acceptance model (TAM) to integrate both the special characteristic of healthcare professionals and unique feature of clinical IT. This study investigates whether attitude toward knowledge determines healthcare professionals’ intention to use clinical IT. The proposed model has been developed to mainly deal with IT adoption issues among healthcare professionals in hospitals. A survey has been done to evaluate the model among 300 healthcare professionals in Malaysia. The structural equation model has been used to test the model in this context. The results reveal the significant role of perceived threat to professional autonomy, attitude toward knowledge sharing, perceived usefulness and perceived ease of use in shaping healthcare professionals’ intention to use clinical IT in Malaysia. The proposed model can explain 48% of the variance of physicians’ intention to accept clinical IT

Antecedents impact on brand loyalty in cosmetics industry

This study aimed to examine antecedents’ impact on brand loyalty in a highly competitive of cosmetics industry dealing with a mass majority of younger consumers. The study also addressed the relationship between perceived value and customer satisfaction on the effect of brand loyalty. Women or men purchasing and personally using cosmetic products were participants of this study. Data gathered from a total sample of 200 women or men from multiple ethnicities such as Malayans, Chinese and Indians were used for the statistical analysis. It was collected from main shopping mall centers in Klang Valley. Multiple regression analysis was applied to test relationship between brand loyalty, perceived value and customer satisfaction. Besides that, it tested perceived value, corporate image and service quality and customer satisfaction relationships. The results demonstrated that the perceived value and customer satisfaction had significant influence on brand loyalty; particularly, overall customer satisfaction did influence loyalty intention. As a matter of fact, by maintaining and strengthening its images and values, brand would be positively positioned in the minds of consumers

Government concerns of consumers’ intention to purchase green products (preliminary study-Malaysia evidence)

Facing with the environmental degradation, the Malaysian government as well as other parts of the world takes the path of protecting the environment. Along with this way, the government encourages the public to perform green behaviour. For instance, in the market, different types of green or environmentally friendly products are prepared for the desirable consumers. The main objective of this study as a preliminary one is to find out the latent factors that can affect the intention of respondents to purchase green products. Second, it aims to determine to which the selected socio-economic characteristics and attitudinal factors influence the respondents= intention to purchase green products

Do local banks credits to private sector and domestic direct investments affect FDI inflow? (Malaysia evidence)

This study analysis the factors affecting foreign direct investment inflow in manufacturing sector in Malaysia in between 1974 to 2009, mainly focused on two determinants; domestic credit to private sector by local commercial banks and domestic direct investment. Growth Domestic product and the Trade Openness are also included in the model respectively; the results indicate that Gross Domestic Product of manufacturing, Trade openness, domestic credit to private sector and domestic direct investment significantly influenced the level of foreign direct investment inflow into Malaysia. This study manipulate the cointegration test method and Vector Auto Regression Granger causality between logarithm of foreign direct investment, domestic credit to private sector and domestic direct investment respectively which illustrates both variables are cointegrated and also Granger caused of foreign direct investment

Inaccuracy measures for concomitants of generalized order statistics in Morgenstern family

In this paper, we obtain a measure of inaccuracy between rth concomitant of generalized order statistic and the parent random variable in Morgenstern family. Applications of this result are given for concomitants of order statistics and record values. We also study some results of cumulative past inaccuracy (CPI) between the distribution function of rth concomitant of order statistic (record value) and the distribution function of parent random variable. Finally, we discuss on a problem of estimating the CPI by means of the empirical CPI in concomitants of generalized order statistics