Rural buyers' perception about mosquito repellants

Mosquito repellants prevent mosquito bites and prevention of "man-mosquito contact" is a critical factor in transmission and spread of any disease through mosquitoes particularly in rural area. There has been a long standing 'bias' towards rural buyers. The rural markets are considered rigid in the nature but it is not the case in real sense. Marketing to rural buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners and economists as well. That is why it has been necessary to understand the various aspects of selected rural areas and consumption pattern for such a fast growing market i.e. mosquito repellants and rural buyers’ perception towards such urban products. The present paper aims to find out the factors influencing the purchase decisions of rural buyers for mosquito repellants and to study the perceptions of present and potential rural buyers' of selected mosquito repellant brands.mosquito, repellent, malaria, rural market, buyers

Overcoming Recession through Effective Business Communication Approaches (A Study in Indian Scenario)

No business activity can be completed without effective business communication network. The stage of economic turmoil is the most important time for any organization to regroup its strategy. At this juncture, strong, transparent and constant internal and external communication networks play a vital role. The global meltdown is a blessing in disguise for the organizations to invigorate their business communication network. The present paper aims to study multifarious approaches of Business Communication applied by Indian Organizations to combat the turbulent period of recession in a successful manner.

Temporally Programmed CD8α+ DC Activation Enhances Combination Cancer Immunotherapy

Numerous synergistic cancer immunotherapy combinations have been identified, but the effects of relative dose timing are rarely considered. In established syngeneic mouse tumor models, we found that staggering interferon-α (IFNα) administration after, rather than before or simultaneously with, serum-persistent interleukin-2 (IL-2) and tumor-specific antibody significantly increased long-term survival. Successful combination therapy required IFNα-induced activation of cross-presenting CD8α[superscript +] dendritic cells (DCs) following the release of antigenic tumor debris by the IL-2- and antibody-mediated immune response. Due to decreased phagocytic ability post-maturation, DCs activated too early captured less antigen and could not effectively prime CD8[superscript +] T cells. Temporally programming DC activation to occur after tumoricidal activity enhanced tumor control by multiple distinct combination immunotherapies, highlighting dose schedule as an underappreciated factor that can profoundly affect the success of multi-component immunotherapies.National Cancer Institute (U.S.) (Grants NCI CA174795 and CA101830)Ludwig Center for Molecular Oncology at MIT (Graduate Fellowship)Thomas and Stacey Siebel Foundation (Scholarship)National Science Foundation (U.S.). Graduate Research Fellowship ProgramHertz Foundation (Fellowship

The MOSDEF survey:AGN multi-wavelength identification, selection biases and host galaxy properties

We present results from the MOSFIRE Deep Evolution Field (MOSDEF) survey on the identification, selection biases, and host galaxy properties of 55 X-ray, IR and optically-selected active galactic nuclei (AGN) at $1.4 < z < 3.8$. We obtain rest-frame optical spectra of galaxies and AGN and use the BPT diagram to identify optical AGN. We examine the uniqueness and overlap of the AGN identified at different wavelengths. There is a strong bias against identifying AGN at any wavelength in low mass galaxies, and an additional bias against identifying IR AGN in the most massive galaxies. AGN hosts span a wide range of star formation rate (SFR), similar to inactive galaxies once stellar mass selection effects are accounted for. However, we find (at $\sim 2-3\sigma$ significance) that IR AGN are in less dusty galaxies with relatively higher SFR and optical AGN in dusty galaxies with relatively lower SFR. X-ray AGN selection does not display a bias with host galaxy SFR. These results are consistent with those from larger studies at lower redshifts. Within star-forming galaxies, once selection biases are accounted for, we find AGN in galaxies with similar physical properties as inactive galaxies, with no evidence for AGN activity in particular types of galaxies. This is consistent with AGN being fueled stochastically in any star-forming host galaxy. We do not detect a significant correlation between SFR and AGN luminosity for individual AGN hosts, which may indicate the timescale difference between the growth of galaxies and their supermassive black holes

Canagliflozin and renal outcomes in type 2 diabetes and nephropathy

BACKGROUND Type 2 diabetes mellitus is the leading cause of kidney failure worldwide, but few effective long-term treatments are available. In cardiovascular trials of inhibitors of sodium–glucose cotransporter 2 (SGLT2), exploratory results have suggested that such drugs may improve renal outcomes in patients with type 2 diabetes. METHODS In this double-blind, randomized trial, we assigned patients with type 2 diabetes and albuminuric chronic kidney disease to receive canagliflozin, an oral SGLT2 inhibitor, at a dose of 100 mg daily or placebo. All the patients had an estimated glomerular filtration rate (GFR) of 30 to &lt;90 ml per minute per 1.73 m2 of body-surface area and albuminuria (ratio of albumin [mg] to creatinine [g], &gt;300 to 5000) and were treated with renin–angiotensin system blockade. The primary outcome was a composite of end-stage kidney disease (dialysis, transplantation, or a sustained estimated GFR of &lt;15 ml per minute per 1.73 m2), a doubling of the serum creatinine level, or death from renal or cardiovascular causes. Prespecified secondary outcomes were tested hierarchically. RESULTS The trial was stopped early after a planned interim analysis on the recommendation of the data and safety monitoring committee. At that time, 4401 patients had undergone randomization, with a median follow-up of 2.62 years. The relative risk of the primary outcome was 30% lower in the canagliflozin group than in the placebo group, with event rates of 43.2 and 61.2 per 1000 patient-years, respectively (hazard ratio, 0.70; 95% confidence interval [CI], 0.59 to 0.82; P=0.00001). The relative risk of the renal-specific composite of end-stage kidney disease, a doubling of the creatinine level, or death from renal causes was lower by 34% (hazard ratio, 0.66; 95% CI, 0.53 to 0.81; P&lt;0.001), and the relative risk of end-stage kidney disease was lower by 32% (hazard ratio, 0.68; 95% CI, 0.54 to 0.86; P=0.002). The canagliflozin group also had a lower risk of cardiovascular death, myocardial infarction, or stroke (hazard ratio, 0.80; 95% CI, 0.67 to 0.95; P=0.01) and hospitalization for heart failure (hazard ratio, 0.61; 95% CI, 0.47 to 0.80; P&lt;0.001). There were no significant differences in rates of amputation or fracture. CONCLUSIONS In patients with type 2 diabetes and kidney disease, the risk of kidney failure and cardiovascular events was lower in the canagliflozin group than in the placebo group at a median follow-up of 2.62 years

Factors Associated with Revision Surgery after Internal Fixation of Hip Fractures

Background: Femoral neck fractures are associated with high rates of revision surgery after management with internal fixation. Using data from the Fixation using Alternative Implants for the Treatment of Hip fractures (FAITH) trial evaluating methods of internal fixation in patients with femoral neck fractures, we investigated associations between baseline and surgical factors and the need for revision surgery to promote healing, relieve pain, treat infection or improve function over 24 months postsurgery. Additionally, we investigated factors associated with (1) hardware removal and (2) implant exchange from cancellous screws (CS) or sliding hip screw (SHS) to total hip arthroplasty, hemiarthroplasty, or another internal fixation device. Methods: We identified 15 potential factors a priori that may be associated with revision surgery, 7 with hardware removal, and 14 with implant exchange. We used multivariable Cox proportional hazards analyses in our investigation. Results: Factors associated with increased risk of revision surgery included: female sex, [hazard ratio (HR) 1.79, 95% confidence interval (CI) 1.25-2.50; P = 0.001], higher body mass index (fo

A STUDY ON MINOR CHARACTERS IN KALIDASA’S ABHIJNANSAKUNTALAM AND SHAKESPEARE’S HAMLET

A drama represents scenes which are based on people’s actions and interactions, characters play a central role in this regard and hence deserve our close attention for research study. Plays have to have Plot, Character, Thought, Diction and Spectacle. Characters are the mediators who commit the actions that make up the plot, thus one cannot have a play without them. The characters in drama can be divided into major characters and minor characters, depending on how important they are for the plot. Major characters usually have a lot to say and appear frequently throughout the play, while minor characters have less presence or appear only marginally. The present study aims to study minor characters in the Kalidasa’s Abhijnansakuntalam and Shakespeare’s Hamlet

REVELATION OF PSEUDO-MASK OF SPIRITUAL FIGURES IN RUTH PRAWER JHABVALA'S HEAT AND DUST

The spiritual figures of Ruth Prawer Jhabvala’s Heat and Dust appear to be very shallow and mendicants. They are poor Sadhus who move from place to place like vendors selling their gods. Though, they pretend to live in a world of spirituality but in reality their feelings and emotions are earthy. Even those who come from Europe as young men and initiated, do not live a sex-free life. At this backdrop, the present paper tries to explore the world of pseudo spiritual figures in Ruth Prawer Jhabvala's Heat and Dust

Working Women: Indian Perspective

In India, due to unprecedented rise in the cost of living, ris-ing prices of commodities, growing expenses on children ed-ucation, huge rate of unemployment, and increasing cost of housing properties compel every Indian family to explore all the possible ways and means to increase the household income. It is also witnessed that after globalization Indian women are able to get more jobs but the work they get is more casual in nature or is the one that men do not prefer to do or is left by them to move to higher or better jobs. Working women refers to those in paid employment. They work as lawyers, nurses, doctors, teachers and secretaries etc. There is no profession today where women are not employed. University of Oxford’s Professor Linda Scott recently coined the term the Double X Economy to describe the global economy of women. The present paper makes an attempt to discuss issues and challenges that are being faced by Indian working women at their respective workstations

AN EXPLORATORY STUDY ON EMPLOYEE’S PERCEPTION TOWARDS LEAN MANUFACTURING SYSTEMS

Lean deals with generating more value for customers by eliminating factors that are merely considered waste. Lean Manufacturing is a systematic approach to identifying and eliminating waste through continuous improvement. Lean Manufacturing uses less of everything and attains its set objectives by excellent teamwork, communication, and competent use of available resources & continuous Improvement. The present paper is an attempt to study employee’s perception towards lean manufacturing systems in gear industry