An Application of Social Media Marketing for Community Sustainable Development

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy makers nowadays no longer only talk to people, they are trying to listen and generate conversations, and convert implementation plans or call-to-actions that are responsive. This objective can be realized through a viral, guerilla or events-based marketing in a cost effective manner when integrated with social media

Charlton Fire Department Resident Expectations: Survey and Analysis

The Town of Charlton is located in the heart of the Massachusetts with a resident population of just under 14,000 people. The Charlton Fire Department serves the town for needs related to fire fighting, fire prevention, burning permits and inspection services along with emergency medical services. The Department has requested the assistance of the Clark University COPACE Capstone students in creating and conducting survey in order to get a sense of what the resident of the town know about the fire department and to better gauge their expectations about what the department can provide for them. The survey was formulated in conjunction with the Fire Department and was conducted for a two-week period in April 2016. This report seeks to summarize and analyze the survey formulation process, the results of the survey and recommend best practices for the Charlton Fire Department in their resident engagement efforts in the future

Energy Mobility Network : system design, interfaces, and future interactions

Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2011.Cataloged from PDF version of thesis.Includes bibliographical references (p. 128-129).The Energy Mobility Network is a mobile, networked energy production, consumption and sharing system that is designed to motivate users to be more aware of their energy consumption. In particular, the system provides a just-in-time message to the user before using the device, which allows the user to evaluate his/her needs and the cost of the device. Furthermore, the idea of minimizing electrical costs are extended into the social realm; the system creates a social network among users which allow social energy etiquettes to come into play. With these etiquettes, the system aims to use social means as a way to minimize the use of electricity. In the thesis, I discuss the goals and ideas developed that led to the creation of the network and the technical infrastructure behind the system. I will be going in depth with the prototyping, the pros and cons, as well as the multiple versions of the system that have been prototyped. Finally, I will discuss the future possibilities the Energy Mobility Network will bring when introduced to the general public.by Natalie Wen Yua Cheung.M.Eng

Policy briefs from the Australian Longitudinal Study on Women’s Health: report prepared for the Australian Government Department of Health and Ageing

This major report, a key deliverable of the Australian Longitudinal Study on Women's Health (ALSWH) to the Australian Government Department of Health, contains 10 policy briefs which overview evidence on mental health, violence and abuse, sexual health, reproductive health, pregnancy and maternal health, weight and weight gain, nutrition, physical activity and sedentary behaviour, chronic conditions and housing and care for older women

Early determinants of food liking among 5y-old children: a longitudinal study from the EDEN mother-child cohort

International audienceAbstractBackgroundIdentifying the determinants of child’s liking for different foods may help to prevent future choices of unhealthy food.ObjectiveTo study early-life food-related characteristics associated with child’s liking for different foods at 5y with a longitudinal study.Design1142 5y- old children completed a liking test for “fruit and vegetables”, “meat, fish and eggs”, desserts and cheese. Data related to maternal food intake before pregnancy, infant feeding during the first year of life, maternal feeding practices at 2y, child’s food intake at 3y, and child’s food neophobia from 1 to 4y were collected prospectively from the mother. The associations between these factors and child‘s liking for each category of foods were analyzed using structural equation modelling.ResultsHigh food neophobia at 4 y was related to lower child’s liking for all food groups. Maternal feeding practices at 2y were associated with liking for dessert: negatively for the practices allowing child to control his/her own food intake, positively for restriction of child’s food intake for weight reasons. Moreover, child’s food intake at 3y was positively associated with child’s liking for “fruit and vegetables” as well as for cheese. Finally, adherence to the infant feeding pattern “long breastfeeding, later introduction of main meal components and use of home-made products” was positively associated with child’s liking for meat/fish/eggs.ConclusionsFor all food groups, food neophobia was a common determinant of child’s liking for food at 5y, whereas other factors were associated with food liking for specific food groups