Short video marketing : what, when and how short-branded videos facilitate consumer engagement

Purpose This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships. Design/methodology/approach This study uses Python to write programs to crawl relevant data information, such as consumer engagement and short video release time. It combines coding methods to empirically analyze the impact of short-branded video content characteristics on consumer engagement. A total of 10,240 Weibo short videos (total duration: 238.645 h) from 122 well-known brands are utilized as research objects. Findings Empirical results show that the content characteristics of short videos significantly affected consumer engagement. Furthermore, the release time of videos significantly moderated the relationship between the emotionality of short videos and consumer engagement. Content released in the morning enhanced the positive impact of warmth, excitement and joy on consumer engagement, compared to that released in the afternoon. Practical implications The findings provide new insights for the dissemination of products and brand culture through short videos. The authors suggest that enterprises that use brand videos consider content matching, information relevance, storytelling and emotionality in their design. Originality/value From a broader perspective, this study constructs a new method for comprehensively evaluating short-branded video content, based on four dimensions (content matching, information relevance, storytelling and emotionality) and explores the value of these dimensions for creating social media marketing success, such as via consumer engagement.© 2023 Emerald Publishing Limited. This manuscript version is made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY–NC 4.0) license, https://creativecommons.org/licenses/by-nc/4.0/fi=vertaisarvioitu|en=peerReviewed

Dependence of Chemical Abundance on the Cosmic Ray Ionization Rate in IC 348

Ions (e.g., H$_3^+$, H$_2$O$^+$) have been used extensively to quantify the cosmic-ray ionization rate (CRIR) in diffuse sightlines. However, measurements of CRIR in low-to-intermediate density gas environments are rare, especially when background stars are absent. In this work, we combine molecular line observations of CO, OH, CH, and HCO$^+$ in the star-forming cloud IC~348, and chemical models to constrain the value of CRIR and study the response of the chemical abundances distribution. The cloud boundary is found to have an $A_{\rm V}$ of approximately 4 mag. From the interior to the exterior of the cloud, the observed $^{13}$CO line intensities drop by an order of magnitude. The calculated average abundance of $^{12}$CO (assuming $^{12}$C/$^{13}$C = 65) is (1.2$\pm$0.9) $\times$10$^{-4}$, which increases by a factor of 6 from the interior to the outside regions. The average abundance of CH (3.3$\pm$0.7 $\times$ 10$^{-8}$) is in good agreement with previous findings in diffuse and translucent clouds ($A_{\rm V}$ $<$ 5 mag). However, we did not find a decline in CH abundance in regions of high extinction ($A_{\rm V}\simeq$8 mag) as previously reported in Taurus. By comparing the observed molecular abundances and chemical models, we find a decreasing trend of CRIR as $A_{\rm V}$ increases. The inferred CRIR of $\zeta_{cr}$ = (4.7$\pm$1.5) $\times$ 10$^{-16}$ s$^{-1}$ at low $A_{\rm V}$ is consistent with H$^+_3$ measurements toward two nearby massive stars.Comment: 21 pages, 11 figures. Submitted to Ap

LAMOST meets Gaia: The Galactic Open Clusters

Open Clusters are born and evolve along the Milky Way plane, on them is imprinted the history of the Galactic disc, including the chemical and dynamical evolution. Chemical and dynamical properties of open clusters can be derived from photometric, spectroscopic, and astrometric data of their member stars. Based on the photometric and astrometric data from the Gaia mission, the membership of stars in more than 2000 Galactic clusters has been identified in the literature. The chemical and kinematical properties, however, are still poorly known for many of these clusters. In synergy with the large spectroscopic survey LAMOST (data release 8) and Gaia (data release 2), we report a new comprehensive catalogue of 386 open clusters. This catalogue has homogeneous parameter determinations of radial velocity, metallicity, and dynamical properties, such as orbit, eccentricity, angular momenta, total energy, and 3D Galactic velocity. These parameters allow the first radial velocity determination and the first spectroscopic [Fe/H] determination for 44 and 137 clusters, respectively. The metallicity distribution of majority clusters shows falling trends in the parameter space of the Galactocentric radius, the total energy, and the Z component of angular momentum -- except for two old groups that show flat tails in their own parameter planes. Cluster populations of ages younger and older than 500 Myrs distribute diversely on the disc. The latter has a spatial consistency with the Galactic disc flare. The 3-D spatial comparison between very young clusters (< 100 Myr) and nearby molecular clouds revealed a wide range of metallicity distribution along the Radcliffe gas cloud wave, indicating a possible inhomogeneous mixing or fast star formation along the wave. This catalogue would serve the community as a useful tool to trace the chemical and dynamical evolution of the Milky Way.Comment: accepted for publication on A&

Recent advances in the extraction, purification, structural-property correlations, and antiobesity mechanism of traditional Chinese medicine-derived polysaccharides: a review

Traditional Chinese medicine (TCM) has displayed preventive and therapeutic effects on many complex diseases. As natural biological macromolecules, TCM-derived antiobesogenic polysaccharides (TCMPOs) exhibit notable weight-loss effects and are seen to be a viable tactic in the fight against obesity. Current studies demonstrate that the antiobesity activity of TCMPOs is closely related to their structural characteristics, which could be affected by the extraction and purification methods. Therefore, the extraction, purification and structural-property correlations of TCMPOs were discussed. Investigation of the antiobesity mechanism of TCMPOs is also essential for their improved application. Herein, the possible antiobesity mechanisms of TCMPOs are systematically summarized: (1) modulation of appetite and satiety effects, (2) suppression of fat absorption and synthesis, (3) alteration of the gut microbiota and their metabolites, and (4) protection of intestinal barriers. This collated information could provide some insights and offer a new therapeutic approach for the management and prevention of obesity

Robust estimation of bacterial cell count from optical density

Optical density (OD) is widely used to estimate the density of cells in liquid culture, but cannot be compared between instruments without a standardized calibration protocol and is challenging to relate to actual cell count. We address this with an interlaboratory study comparing three simple, low-cost, and highly accessible OD calibration protocols across 244 laboratories, applied to eight strains of constitutive GFP-expressing E. coli. Based on our results, we recommend calibrating OD to estimated cell count using serial dilution of silica microspheres, which produces highly precise calibration (95.5% of residuals &lt;1.2-fold), is easily assessed for quality control, also assesses instrument effective linear range, and can be combined with fluorescence calibration to obtain units of Molecules of Equivalent Fluorescein (MEFL) per cell, allowing direct comparison and data fusion with flow cytometry measurements: in our study, fluorescence per cell measurements showed only a 1.07-fold mean difference between plate reader and flow cytometry data

Finishing the euchromatic sequence of the human genome

The sequence of the human genome encodes the genetic instructions for human physiology, as well as rich information about human evolution. In 2001, the International Human Genome Sequencing Consortium reported a draft sequence of the euchromatic portion of the human genome. Since then, the international collaboration has worked to convert this draft into a genome sequence with high accuracy and nearly complete coverage. Here, we report the result of this finishing process. The current genome sequence (Build 35) contains 2.85 billion nucleotides interrupted by only 341 gaps. It covers ∼99% of the euchromatic genome and is accurate to an error rate of ∼1 event per 100,000 bases. Many of the remaining euchromatic gaps are associated with segmental duplications and will require focused work with new methods. The near-complete sequence, the first for a vertebrate, greatly improves the precision of biological analyses of the human genome including studies of gene number, birth and death. Notably, the human enome seems to encode only 20,000-25,000 protein-coding genes. The genome sequence reported here should serve as a firm foundation for biomedical research in the decades ahead

A Novel Cargo Ship Detection and Directional Discrimination Method for Remote Sensing Image Based on Lightweight Network

Recently, cargo ship detection in remote sensing images based on deep learning is of great significance for cargo ship monitoring. However, the existing detection network is not only unable to realize autonomous operation on spaceborne platforms due to the limitation of computing and storage, but the detection result also lacks the directional information of the cargo ship. In order to address the above problems, we propose a novel cargo ship detection and directional discrimination method for remote sensing images based on a lightweight network. Specifically, we design an efficient and lightweight feature extraction network called the one-shot aggregation and depthwise separable network (OSADSNet), which is inspired by one-shot feature aggregation modules and depthwise separable convolutions. Additionally, we combine the RPN with the K-Mean++ algorithm to obtain the K-RPN, which can produce a more suitable region proposal for cargo ship detection. Furthermore, without introducing extra parameters, the directional discrimination of the cargo ship is transformed into a classification task, and the directional discrimination is completed when the detection task is completed. Experiments on a self-built remote sensing image cargo ship dataset indicate that our model can provide relatively accurate and fast detection for cargo ships (mAP of 91.96% and prediction time of 46 ms per image) and discriminate the directions (north, east, south, and west) of cargo ships, with fewer parameters (model size of 110 MB), which is more suitable for autonomous operation on spaceborne platforms. Therefore, the proposed method can meet the needs of cargo ship detection and directional discrimination in remote sensing images on spaceborne platforms

Design and Realization of Ni Clusters in MoS₂@Ni/RGO Catalysts for Alkaline Efficient Hydrogen Evolution Reaction

Due to their almost zero relative hydrogen atom adsorption-free energy, MoS2-based materials have received substantial study. However, their poor electronic conductivity and limited number of catalytic active sites hinder their widespread use in hydrogen evolution reactions. On the other hand, metal clusters offer numerous active sites. In this study, by loading Ni metal clusters on MoS2 and combining them with the better electrical conductivity of graphene, the overpotential of the hydrogen evolution reaction was reduced from 165 mV to 92 mV at 10 mA·cm−2. This demonstrates that a successful method for effectively designing water decomposition is the use of synergistic interactions resulting from interfacial electron transfer between MoS2 and Ni metal clusters

Reprogramming of Fundamental miRNA and Gene Expression during the Barley-<i>Piriformospora indica</i> Interaction

The interactions between plants and microorganisms, which are widely present in the microbial-dominated rhizosphere, have been studied. This association is highly beneficial to the organisms involved, as plants benefit soil microorganisms by providing them with metabolites, while microorganisms promote plant growth and development by promoting nutrient uptake and/or protecting the plant from biotic and abiotic stresses. Piriformospora indica, an endophytic fungus of Sebacinales, colonizes the roots of a wide range of host plants and establishes various benefits for the plants. In this work, an interaction between barley and the P. indica was established to elucidate microRNA (miRNA)-based regulatory changes in miRNA profiles and gene expression that occurred during the symbiosis. Growth promotion and vigorous root development were confirmed in barley colonized by P. indica. The genome-wide expression profile analysis of miRNAs in barley root showed that 7,798,928, 6,418,039 and 7,136,192 clean reads were obtained from the libraries of mock, 3 dai and 7 dai roots, respectively. Sequencing of the barley genome yielded in 81 novel miRNA and 450 differently expressed genes (DEGs). Additionally, 11, 24, 6 differentially expressed microRNAs (DEMs) in barley were found in the three comparison groups, including 3 dai vs. mock, 7 dai vs. mock and 7 dai vs. 3 dai, respectively. The predicted target genes of these miRNAs are mainly involved in transcription, cell division, auxin signal perception and transduction, photosynthesis and hormone stimulus. Transcriptome analysis of P. indica identified 667 and 594 differentially expressed genes (DEG) at 3 dai and 7 dai. Annotation and GO (Gene Ontology) analysis indicated that the DEGs with the greatest changes were concentrated in oxidoreductase activity, ion transmembrane transporter activity. It implies that reprogramming of fundamental miRNA and gene expression occurs both in barley and P. indica. Analysis of global changes in miRNA profiles of barley colonized with P. indica revealed that several putative endogenous barley miRNAs expressed upon colonization belonging to known micro RNA families involved in growth and developmental regulation

Fe3O4/Diatomite-Decorated Cotton Evaporator for Continuous Solar Steam Generation and Water Treatment

Improving the evaporation rate of solar steam generation (SSG) has always been a research hotspot to solve the shortage of water resources. Using cotton, Fe3O4, polyvinyl alcohol (PVA) and diatomite (DM) as raw materials, DM/PVA/Fe3O4@cotton composites with both firmness and hydrophilicity were prepared. Fe3O4 has a wide range of light absorption characteristics and good photothermal conversion performance, and is an ideal photothermal conversion material. PVA enhances the adhesion between Fe3O4, cotton and DM and enhances the hardness of the sample and the internal porous structure. The existence of DM greatly improves the hydrophilicity of the sample, ensuring that the water in the lower layer can be continuously transported to the surface of the sample, and DM makes the surface of the sample rough, which reduces the reflection of sunlight and improves the efficiency of light heat conversion. Under one-sun irradiation, the temperature of the sample surface increases by 52.6 &deg;C, the evaporation rate can reach 1.32 kg m&minus;2 h&minus;1 and the evaporation efficiency is 82.9%. Using this sample as the photothermal conversion layer of the SSG device, the removal rate of salt ions in seawater is more than 98% and the removal rate of heavy metal ions in sewage is close to 100%. This work provides a new idea and design method for SSG in the field of seawater desalination and sewage treatment