Artificial intelligence (AI) competencies for organizational performance : A B2B marketing capabilities perspective

The deployment of Artificial Intelligence (AI) has been accelerating in several fields over the past few years, with much focus placed on its potential in Business-to-Business (B2B) marketing. Early reports highlight promising benefits of AI in B2B marketing such as offering important insights into customer behaviors, identifying critical market insight, and streamlining operational inefficiencies. Nevertheless, there is a lack of understanding concerning how organizations should structure their AI competencies for B2B marketing, and how these ultimately influence organizational performance. Drawing on AI competencies and B2B marketing literature, this study develops a conceptual research model that explores the effect that AI competencies have on B2B marketing capabilities, and in turn on organizational performance. The proposed research model is tested using 155 survey responses from European companies and analyzed using partial least squares structural equation modeling. The results highlight the mechanisms through which AI competencies influence B2B marketing capabilities, as well as how the later impact organizational performance.© 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/bync-nd/4.0/).fi=vertaisarvioitu|en=peerReviewed

Probability-Based Synthetic Minority Oversampling Technique

Many real-life datasets suffer from class imbalance, where one or more classes are under-represented in the dataset, resulting in reduced classifier performance, with the expected decline in quality of procedures depending on the classification results, such as financial losses to businesses or inferior product quality. Improving classifier accuracy by handling class imbalance will positively impact classifier accuracy. In this study, we present a Probability-Based Synthetic Minority Oversampling Technique P-SMOTE to generate new examples for the minority class. Our proposed solution improves classifier accuracy by enhancing the oversampled examples through sampling the probability distributions present in the data. Results show improved performance over algorithms in the literature, with an average F-score of 0.821 over 13 datasets using 5 classifiers

Insider Threat Detection Using Machine Learning Approach

Insider threats pose a critical challenge for securing computer networks and systems. They are malicious activities by authorised users that can cause extensive damage, such as intellectual property theft, sabotage, sensitive data exposure, and web application attacks. Organisations are tasked with the duty of keeping their layers of network safe and preventing intrusions at any level. Recent advances in modern machine learning algorithms, such as deep learning and ensemble models, facilitate solving many challenging problems by learning latent patterns and modelling data. We used the Deep Feature Synthesis algorithm to derive behavioural features based on historical data. We generated 69,738 features for each user, then used PCA as a dimensionality reduction method and utilised advanced machine learning algorithms, both anomaly detection and classification models, to detect insider threats, achieving an accuracy of 91% for the anomaly detection model. The experimentation utilised a publicly available insider threat dataset called the CERT insider threats dataset. We tested the effect of the SMOTE balancing technique to reduce the effect of the imbalanced dataset, and the results show that it increases recall and accuracy at the expense of precision. The feature extraction process and the SVM model yield outstanding results among all other ML models, achieving an accuracy of 100% for the classification model

A Swarm Random Walk Based Method for the Standard Cell Placement Problem

The standard cell placement (SCP) problem is a well-studied placement problem, as it is an important step in the VLSI design process. In SCP, cells are placed on chip to optimize some objectives, such as wirelength or area. The SCP problem is solved using mainly four basic methods: simulated annealing, quadratic placement, min-cut placement, and force-directed placement. These methods are adequate for small chip sizes. Nowadays, chip sizes are very large, and hence, hybrid methods are employed to solve the SCP problem instead of the original methods by themselves. This paper presents a new hybrid method for the SCP problem using a swarm intelligence-based (SI) method, called SwarmRW (swarm random walk), on top of a min-cut based partitioner. The resulting placer, called sPL (swarm placer), was tested on the PEKU benchmark suite and compared with several related placers. The obtained results demonstrate the effectiveness of the proposed approach and show that sPL can achieve competitive performance

Composing Multiple Online Exams: The Bees Algorithm Solution

Online education has gained increasing importance in recent years due to its flexibility and ability to cater to a diverse range of learners. The COVID-19 pandemic has further emphasized the significance of online education as a means to ensure continuous learning during crisis situations. With the disruption of traditional in-person exams, online examinations have become the new norm for universities worldwide. Among the popular formats for online tests are multiple-choice questions, which are drawn from a large question bank. However, creating online tests often involves meeting specific requirements, such as minimizing the overlap between exams, grouping related questions, and determining the desired difficulty level. The manual selection of questions from a sizable question bank while adhering to numerous constraints can be a laborious task. Additionally, traditional search methods that evaluate all possible solutions are impractical and time-consuming for such a complex problem. Consequently, approximate methods like metaheuristics are commonly employed to achieve satisfactory solutions within a reasonable timeframe. This research proposes the application of the Bees Algorithm (BA), a popular metaheuristic algorithm, to address the problem of generating online exams. The proposed solution entails creating multiple exam forms that align with the desired difficulty level specified by the educator, while considering other identified constraints. Through extensive testing and comparison with four rival methods, the BA demonstrates superior performance in achieving the primary objective of matching the desired difficulty level in most test cases, as required by the educator. Furthermore, the algorithm exhibits robustness, indicated by minimal standard deviation across all experiments, which suggests its ability to generalize, adapt, and be practically applicable in real-world scenarios. However, the algorithm does have limitations related to the number of successful solutions and the achieved overlap percentage. These limitations have also been thoroughly discussed and highlighted in this research

Towards Accurate Children’s Arabic Handwriting Recognition via Deep Learning

Automatic handwriting recognition has received considerable attention over the past three decades. Handwriting recognition systems are useful for a wide range of applications. Much research has been conducted to address the problem in Latin languages. However, less research has focused on the Arabic language, especially concerning recognizing children’s Arabic handwriting. This task is essential as the demand for educational applications to practice writing and spelling Arabic letters is increasing. Thus, the development of Arabic handwriting recognition systems and applications for children is important. In this paper, we propose two deep learning-based models for the recognition of children’s Arabic handwriting. The proposed models, a convolutional neural network (CNN) and a pre-trained CNN (VGG-16) were trained using Hijja, a recent dataset of Arabic children’s handwriting collected in Saudi Arabia. We also train and test our proposed models using the Arabic Handwritten Character Dataset (AHCD). We compare the performance of the proposed models with similar models from the literature. The results indicate that our proposed CNN outperforms the pre-trained CNN (VGG-16) and the other compared models from the literature. Moreover, we developed Mutqin, a prototype to help children practice Arabic handwriting. The prototype was evaluated by target users, and the results are reported

Molecular Identification of Trypanosoma evansi Isolated from Arabian Camels (Camelus dromedarius) in Riyadh and Al-Qassim, Saudi Arabia

We analyzed the blood from 400 one-humped camels, Camelus dromedarius (C. dromedarius), in Riyadh and Al-Qassim, Saudi Arabia to determine if they were infected with the parasite Trypanosoma spp. Polymerase chain reaction (PCR) targeting the internal transcribed spacer 1 (ITS1) gene was used to detect the prevalence of Trypanosoma spp. in the camels. Trypanosoma evansi (T. evansi) was detected in 79 of 200 camels in Riyadh, an infection rate of 39.5%, and in 92 of 200 camels in Al-Qassim, an infection rate of 46%. Sequence and phylogenetic analyses revealed that the isolated T. evansi was closely related to the T. evansi that was detected in C. dromedarius in Egypt and the T. evansi strain B15.1 18S ribosomal RNA gene identified from buffalo in Thailand. A BLAST search revealed that the sequences are also similar to those of T. evansi from beef cattle in Thailand and to T. brucei B8/18 18S ribosomal RNA from pigs in Nigeria