Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry

Research Note An Urgent Need for Ethics Education for Accountants

Social, political and technological changes have challenged traditional idea of professionalpractice by accountants. Accounting is both an essential practice and a vital profession in theeconomically developed world of today (Ronald F.Duska and Brenda Shay Duska,2003). Today,professional accountants cannot exist by technical knowledge alone; they have to possesand apply that within a framework of professional values, ethics and attitudes.(Peter Williams,2007). Ethics, values and principles serve as benchmarks of the accounting profession. Theydetermine what is right and wrong, appropriate and inappropriate, on a universal basis everytime. (Joe Lienandt, 2003). Enron’s bankruptcy case, in which their auditors and consultantsfrom the accounting firm Arthur Anderson, came under criticism for not apparently carryingout their responsibilities as accountants. The Enron/Arthur Anderson’s case has raised the ethicalquestion, ‘what is the appropriate behaviour for accountants?’ and ‘what are the accountantssupposed to do?’ This paper attempts to address the following issues: How to teach ethics tothose entering the profession; How to ensure that the ethical standards and behaviour of experiencedaccountants are as fresh and relevant as technical knowledge. Copyright © www.iiste.or

A Perspective Study on Fame of Pakistani Tele-Serials in India

Zindagi TV also know as, Zee Zindagi is an Indian Hindi-Urdu general entertainment channel, owned by Zee Entertainment Enterprises (ZEEL) was started in June 2014. This channel broadcasts Pakistani Soaps to Indian sub-continent. Since its beginning, these shows were attracted by viewers and with increasing TRP, more shows started getting recognized. This research paper tries to analyze the reasons for the rising popularity of these Pakistani soap operas among Indian viewers inspited of different political climate around both the countries. To focus on micro manifestions of visual media, the paper has focused on one show Zindagi Gulzar Hai

Dielectric Properties of Nanostructured PZTSynthesised by Chemical Methods

In this study, the dielectric behaviour of smart material, lead zirconate tiatanate (PZT), whichis important for wide industrial applications, has been explored. Two samples of nanostructuredPb(Zr0.52Ti0.48)O3 ceramic powders were prepared by hydroxide co-precipitation and aqueoussolution method (water bath technique). The XRD pattern of the  powder exhibited the presenceof major tetragonal and minor rhombohedral crystalline phases indicating the mixed-phasecomposition, which is close to the morphotropic phase boundary (MPB). SEM analysis revealedgood homogeneity of the materials. The plot of real part versus imaginary part of the compleximpedance was observed nearly a semicircle, indicating that the samples are good dielectricmaterials, whose resistance decreases considerably with the increase of temperature. Similar tothe normal ferroelectric materials, the dielectric constant () of PZT has been found to be increasinggradually with temperature and attains a maxima (max). The detailed analysis for the shift in peaktemperature and dielectric constant were carried out

Recent Developments in Quality Management in the Era of Digital Transformation – A Review

The purpose of the current exploratory research is to trace the growth and evolution of the Quality Management as a critical function in organizations and as a discipline of study in academia and research. The methodology adapted is to review some of the classical works and research in the area of Quality Management, which indicates direction of growth and evolution. There are several pioneers who have contributed richly for building and shaping the Quality Management principles, practices and methodologies over several decades. The current study involved the task of summarizing significant trends of Quality Management starting from the crafts man era and going up to the current trend of managing Quality as part of digital transformation. In the digital era there is an increased emphasis on automation of all the activities related to product and process quality management. The use of IoT based automation starting from data capturing, archiving and the point of self-diagnostic and autonomous way of managing quality issues is common place in today’s industries Quality 4.0 era. There are several challenges along the way for which quality professionals must be equipped in terms of knowledge, skills and attitude necessary for quality problem solving using modern techniques. This aspect is also researched in this study. Familiarity with technology platforms such as artificial intelligence, machine learning, image processing, sensors and actuators and such other emerging technologies must form the arsenal for analyzing data and data patterns in the face of data deluge. This requires several inter and multi-disciplinary knowledge exchange forums for grooming future quality professional. This article aims at tracing the metamorphosis of quality management with focus on people development and continuous process improvements in the manufacturing and allied sectors

PHYTOCHEMICAL AND PHARMACOLOGICAL OVERVIEW OF ACEROLA CHERRY: A REVIEW

This review paper is focused on phytochemical and pharmacological overview of Acerola cherry. It is native to tropical and subtropical America. It is a small cherry like fruit and is often referred to as the Barbados, the West Indian, or the Puerto Rican cherry. This review has been conducted to update the information that is available in different scientific literatures. It is observed that the fruits of Acerola cherry are the rich source of Vitamin C and also contains phytochemicals such as anthocyanidin, carotenoids and polyphenols. These components exhibit various pharmacological activities like Free radical scavenging activities and inhibitory effects on both alpha-glucosidase and advanced glycation end products (AGEs) production. It is used as an antioxidant, antimicrobial agent and antihyperglycaemic agent. The Present review article can act as database for the phytochemical and pharmacological activities for future prospect and research

Etravirine induced severe hypersensitivity reaction and fulminant hepatitis: A case report and review of the literature.

We report the first published case of etravirine induced hypersensitivity reaction leading to fulminant hepatic failure in a 49-year-old female patient with Human Immunodefi ciency Virus. She presented with a life threatening rash and end stage organ damage requiring intensive care unit supportive care. Liver biopsy supported the diagnosis of drug-induced hypersensitivity. The patient recovered after withdrawal of etravirine and the use of systemic corticosteroids. The authors describe etravirine drug hypersensitivity as a clinically important reaction and that early recognition can improve survival

Dosimetric comparison of radiotherapy treatment plans done by IMRT and VMAT technique in head and neck cancer patients

Background: The increasing patient load in radiotherapy centres demands selection of the technique that provides plans with optimal dosimetry in terms of target volume coverage, organs at risk (OAR) sparing and a lesser treatment time. This study was designed to compare the two widely practised conformal techniques, IMRT and VMAT in head and neck cancer patients in terms of planning target volume (PTV) coverage, OAR sparing and treatment delivery parameters. Materials and methods: For ten postoperative head and neck cancer patients who had been treated by IMRT technique virtual VMAT plans were generated for study purposes. The dose prescribed to PTV was 60 Gy in 30 fractions. The dose-volume parameters of PTV and OARs and the treatment delivery parameters were compared amongst both the techniques. Statistical significance was calculated using paired ‘t’ test. Results: Both the plans were comparable in terms of dosimetry. The only significant difference being better conformity in the IMRT plans. The dose to OARs was also comparable in both the techniques except for a significant reduction in the point dose to brainstem with the IMRT technique. Given the treatment delivery parameters, there was a significant reduction in the treatment delivery time and monitor units with the VMAT technique compared to the IMRT technique. Conclusion: VMAT technique gave comparable plans to that of the IMRT technique in terms of dosimetry but reduced the treatment time. It seems feasible in radiotherapy centres with increased patient load

Bromo-butyl Rubber for Face Piece of a Respiratory Mask

Respiratory mask contains a number of components made of materials like rubber, plastics, and metals. Out of all the components, face piece is the main component exposed to the external environment. This study aims to evaluate degradation of bromo-butyl rubber. The experiments were carried out for thermal exposure, swelling study, saline exposure, etc. It is observed that the elongation at break was increased by 10 per cent when these were exposed to 100 oC. However, the tensile strength has been observed to decrease by 50 per cent when exposed to 55 oC. It is decreased to around 63 per cent when exposed to 80 oC and 100 oC. The morphological appearance of unaged sample was intact. Only samples at 120 oC aged for 48 h appeared to have developed minor cracks of <0.01 µm. There were no significant changes observed when the samples were exposed to saline (3 % NaCl) and artificial sweat solution.Defence Science Journal, 2009, 59(5), pp.505-511, DOI:http://dx.doi.org/10.14429/dsj.59.155