History of marketing thought : an update / BEBR No. 857

Includes bibliographical references (p. 21-26)

An earnings-return model for strategic market planning / BEBR No. 869

Includes bibliographical references (p. 38-39).Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance

Welcome

I am very pleased that India, China, America (ICA) Institute has wisely decided to start this new Journal of Emerging Knowledge for Emerging Markets (JEKEM). Under the able leadership of Dr. Ashok Roy and its first Editorial Review Board, the mission of the Journal is to encourage scholarly research (both empirical and conceptual) on emerging markets

Prospective study to compare the efficacy of vaginal misoprostol for first trimester MTP before six weeks and up to 9 weeks

Background: Misoprostol is prostaglandin E1 analogue that has been used for medical abortion. MTP has been legalized in India since 1971. Medical abortion refers for early pregnancy termination performed without any primary surgical interventions, usually before 9 weeks (63 days) gestational age. This prospective study was conducted to compare the efficacy of vaginal misoprostol for abortion in women at a gestational age of <6 weeks (42 days) and in woman up to 9 weeks (63 days) gestational age.Methods: This is a prospective study of total 130 women seeking medical termination of pregnancy up to 9 weeks (63 days) gestational age at obstetrics and gynecology department, at a tertiary care hospital Gujarat, India, from May 2018 to May 2019.Results: In result study the overall complete abortion rate was 91.54% In Group A (<6 weeks) complete abortion occurred in 93.3% women. Whereas in Group B (6 to 9 weeks) complete abortion occurred in 90% of women. The two groups did not differ significantly with respect to side effects. Overall, 91.3% women were satisfied with this method and will choose it again if required.Conclusions: This study shows that vaginal misoprostol alone regimen is highly effective and well tolerated method in Indian women requiring MTP up to 63 days gestational age. However better efficacy maybe achieved at gestational age < 6 weeks (42 days).

Foreword

The world continues to experience the aftershock of globalization of trade and collapse of communism as forecasted in Tectonic Shift (Sheth and Sisodia, 2004). It will resettle with the rise of a new Triad Power (China, India and America) replacing the old trial power (Japan, Europe and America). It is the emergence of the new trilateral relationship with respect to trade, monetary policy, fiscal policy, as well as geopolitical and military alignment which will shape the future of global economy and politics. In essence, the formation of India, China and America (ICA) Institute and all of its publications and conferences will become mainstream in the coming decade. Whether the trilateral relationship emerges as harmonious or acrimonious will decide the growth of global economy, delinking old alliances and emergence of new alliances even among strange bedfellows

Circulating levels of prolactin in human breast cancer.

Serum prolactin concentrations were measured by radioimmunoassays in 98 patients with established carcinoma of breast, 12 patients with cystic mastitis and 10 patients with gynaecomastia and compared with that of age matched normal control women. The serum prolactin levels in the patients with breast cancer, gynaecomastia or cystic mastitis were observed to be similar to that in normal women. It was interesting to note that the levels of prolactin in the luteal phase of the cycle were higher than that in the early follicular phase in normal women

Measurement of advertising effectiveness : some theoretical considerations / 149

Includes bibliographical references

Role of motivation research in consumer psychology / 153

Includes bibliographical references