History of marketing thought : an update / BEBR No. 857

Includes bibliographical references (p. 21-26)

An earnings-return model for strategic market planning / BEBR No. 869

Includes bibliographical references (p. 38-39).Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance

Secular Evolution Via Bar-Driven Gas Inflow: Results from BIMA SONG

We present an analysis of the molecular gas distributions in the 29 barred and 15 unbarred spirals in BIMA SONG. For CO-bright galaxies, we confirm the conclusion by Sakamoto et al. (1999b) that barred spirals have higher molecular gas concentrations in the central kiloparsec. The SONG sample also includes 27 galaxies below the CO brightness limit used by Sakamoto et al. Even in these CO-faint galaxies we show that high central gas concentrations are more common in barred galaxies, consistent with radial inflow driven by the bar. However, there is a significant population of early-type (Sa--Sbc) barred spirals (6 of 19) that have little or no molecular gas detected in the nuclear region and out to the bar co-rotation radius. In these galaxies, the bar has already driven most of the gas within the bar to the nuclear region, where it has been consumed by star formation. The median nuclear gas mass is over four times higher in early type bars; since the gas consumption rate is an order of magnitude higher in early type bars, early types must have significantly higher bar-driven inflows. The lower inflow rates in late type bars can be attributed to differences in bar structure between early and late types. Despite bar-driven inflows, the data indicate that it is highly unlikely for a late type galaxy to evolve into an early type via bar-induced gas inflow. Nonetheless, secular evolutionary processes are undoubtedly present, and pseudo-bulges are inevitable; evidence for pseudo-bulges is likely to be clearest in early-type galaxies because of their high gas inflow rates and higher star formation activity (abridged).Comment: Accepted for publication in The Astrophysical Journa

Nonlinear Velocity-Density Coupling: Analysis by Second-Order Perturbation Theory

Cosmological linear perturbation theory predicts that the peculiar velocity $V(x)$ and the matter overdensity $\delta(x)$ at a same point $x$ are statistically independent quantities, as log as the initial density fluctuations are random Gaussian distributed. However nonlinear gravitational effects might change the situation. Using framework of second-order perturbation theory and the Edgeworth expansion method, we study local density dependence of bulk velocity dispersion that is coarse-grained at a weakly nonlinear scale. For a typical CDM model, the first nonlinear correction of this constrained bulk velocity dispersion amounts to $\sim 0.3\delta$ (Gaussian smoothing) at a weakly nonlinear scale with a very weak dependence on cosmological parameters. We also compare our analytical prediction with published numerical results given at nonlinear regimes.Comment: 16 pages including 2 figures, ApJ 537 in press (July 1

Unbiased estimates of galaxy scaling relations from photometric redshift surveys

Many physical properties of galaxies correlate with one another, and these correlations are often used to constrain galaxy formation models. Such correlations include the color-magnitude relation, the luminosity-size relation, the Fundamental Plane, etc. However, the transformation from observable (e.g. angular size, apparent brightness) to physical quantity (physical size, luminosity), is often distance-dependent. Noise in the distance estimate will lead to biased estimates of these correlations, thus compromising the ability of photometric redshift surveys to constrain galaxy formation models. We describe two methods which can remove this bias. One is a generalization of the V_max method, and the other is a maximum likelihood approach. We illustrate their effectiveness by studying the size-luminosity relation in a mock catalog, although both methods can be applied to other scaling relations as well. We show that if one simply uses photometric redshifts one obtains a biased relation; our methods correct for this bias and recover the true relation

Comparative Analysis of Molecular Clouds in M31, M33 and the Milky Way

We present BIMA observations of a 2\arcmin field in the northeastern spiral arm of M31. In this region we find six giant molecular clouds that have a mean diameter of 57$\pm$13 pc, a mean velocity width of 6.5$\pm$1.2 \kms, and a mean molecular mass of 3.0 $\pm$ 1.6 $\times$ 10$^5$\Msun. The peak brightness temperature of these clouds ranges from 1.6--4.2 K. We compare these clouds to clouds in M33 observed by \citet{wilson90} using the OVRO millimeter array, and some cloud complexes in the Milky Way observed by \cite{dame01} using the CfA 1.2m telescope. In order to properly compare the single dish data to the spatially filtered interferometric data, we project several well-known Milky Way complexes to the distance of Andromeda and simulate their observation with the BIMA interferometer. We compare the simulated Milky Way clouds with the M31 and M33 data using the same cloud identification and analysis technique and find no significant differences in the cloud properties in all three galaxies. Thus we conclude that previous claims of differences in the molecular cloud properties between these galaxies may have been due to differences in the choice of cloud identification techniques. With the upcoming CARMA array, individual molecular clouds may be studied in a variety of nearby galaxies. With ALMA, comprehensive GMC studies will be feasible at least as far as the Virgo cluster. With these data, comparative studies of molecular clouds across galactic disks of all types and between different galaxy disks will be possible. Our results emphasize that interferometric observations combined with the use of a consistent cloud identification and analysis technique will be essential for such forthcoming studies that will compare GMCs in the Local Group galaxies to galaxies in the Virgo cluster.Comment: Accepted for Publication in the Astrophysical Journa