CORE
CO
nnecting
RE
positories
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Research partnership
About
About
About us
Our mission
Team
Blog
FAQs
Contact us
Community governance
Governance
Advisory Board
Board of supporters
Research network
Innovations
Our research
Labs
research
History of marketing thought : an update / BEBR No. 857
Authors
David Morgan Gardner
Jagdish N. Sheth
Publication date
Publisher
[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,
Abstract
Includes bibliographical references (p. 21-26)
Similar works
Full text
Open in the Core reader
Download PDF
Available Versions
Illinois Digital Environment for Access to Learning and Scholarship Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:www.ideals.illinois.edu:21...
Last time updated on 22/06/2012
IDEALS @ Illinois
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:www.ideals.illinois.edu:21...
Last time updated on 05/04/2020
