ANALISIS PENGARUH CITRA MEREK, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus pada Konsumen Nike di Kota Semarang)

Nowadays, the competition on sport shoes is getting more competitive. Each company design sport shoes with the best quality. The purpose of this research is to explain the effect of brand image, product design, and product quality influencing on purchasing decision of Nike’s sport shoes and also explain which variable has the biggest influence on the purchasing decision of Nike’s consumer. This research takes 100 respondents using Accidental Sampling technique as sample. The analysis used in this research is multiple linear regression analysis. There are three stages before conducting multiple linear regression analysis, validity and reliability testing and classical assumption testing. After all stages of multiple linear regression is done, the writer conducted goodness of fit test: individual parameter significance test (t test), simultant significance test (f test), and determination coefficient test (R2 test). The result of Regression analysis showed that the variable of brand image, product design, and product quality had positive influences to the purchasing decision with an equation Y = 0,276 X1 + 0,238 X2 + 0,405 X3. The most influential variable was product quality in the amount of 0,405, followed by brand image in the amount of 0,276, and the least influential variable was product design in the amount of 0,238. T test result showed that brand image, product design, and product quality individually had a significant influence on purchase decision. This equation model had F value of 29,546 with a significant level of 0.0000. The analysis used determination coefficient or R2 test showed that 46.4% purchasing decision could be summarized by brand image, product design, and product quality and 53.6% purchasing decision could be summarized by other variables which had been explained by another factor

STRATEGI TUTOR DALAM MENGEMBANGKAN DAN MENGGUNAKAN BAHAN AJAR TEMATIK DALAM MENCAPAI MUTU PEMBELAJARAN PENDIDIKAN MULTIKEAKSARAAN (Studi Pada PKBM Hikmah Kabupaten Ciamis)

Penelitian ini dilatarbelakangi oleh adanya kebutuhan lembaga PKBM Hikmah dalam menyediakan bahan ajar tematik yang sesuai minat kebutuhan belajar dan mudah digunakan dalam kegiatan pembelajaran pendidikan multikeaksaraan. Metode yang digunakan adalah deskriptif analitis. Tehnik pengumpulan data menggunakan teknik wawancara, observasi dan studi dokumentasi. Instrumen yang digunakan sebagai alat pengumpul data yaitu panduan wawancara. Responden yang terlibat dalam penelitian adalah tutor PKBM, pengelola PKBM dan warga belajar. Hasil dari penelitian ini antara lain: 1) strategi tutor dalam mengembangkan bahan ajar tematik dilakukan dengan membuat buku ajar cetak sederhana yang materi pembelajarannya dibuat dalam bentuk teks uraian singkat yang bisa berupa teks petunjuk, teks narasi, teks laporan ataupun teks tabel serta dilengkapi kalimat tugas/perintah penugasan, 2) strategi tutor dalam menggunakan bahan ajar tematik dilakukan dengan kegiatan penyampaian materi berbasis teks uraian singkat, kegiatan penugasan pembelajaran berbasis produk/hasil karya, dan kegiatan praktek keterampilan membuat kerajinan, 3) mutu pembelajaran yang dihasilkan antara lain meningkatnya kemampuan warga belajar dalam kegiatan membaca, menulis, dan berhitung menjadi lebih lancar, bertambahnya kemampuan dan keterampilan warga belajar membuat kerajinan, adanya peningkatan perubahan sikap/perilaku yang positif berupa rasa kepercayaan diri, kesadaran berusaha, berkomunikasi dan bekerjasama untuk merintis lembaga pra koperasi. Rekomendasi dalam penelitian ini adalah tutor perlu diberikan pembekalan pengetahuan cara penulisan materi bahan ajar untuk meningkatkan kemampuan penulisan bahan ajar yang baik dan benar. Kata Kunci: Bahan Ajar, Pendidikan Multikeaksaraan, Pembelajaran, Mutu Pembelajaran ABSTRACT Farhan Yamin Mustafa, Thesis, 2021, Tutor's Strategy in Developing and Using Thematic Teaching Materials in Achieving Quality Multi Literacy Education Learning. (Study at PKBM Hikmah Ciamis Districts) This research was motivated by the need for Hikmah PKBM in providing thematic teaching materials that match the interests of learning needs and are easy to use in multi-literacy education learning activities. This study uses a descriptive-analytical method. Data collection techniques using interview techniques, observation, and documentation study. The instrument used as a data collection tool is an interview guide. Respondents who were involved in this research were PKBM tutors, PKBM managers, and students. The results of this study are 1) the tutor strategy in developing thematic teaching materials is carried out by making a simple printed textbook whose learning material is made in the form of short descriptive text which can be in the form of instructional text, narrative text, report text or table text and completed with assignment/command sentences. assignment, 2) the tutor strategy in using thematic teaching materials is carried out by delivering text-based material, brief descriptions, product / work-based learning assignments, and practical activities for crafting skills, 3) the quality of learning that has been obtained is the increase in the ability of citizens to learn in reading, writing, and arithmetic to become smoother, the increased ability and skills of students to make crafts, an increase in positive attitude/behavior changes in the form of self-confidence, business awareness, communication and working together to start a pre-cooperative institution. The recommendation in this study is that tutors need to be provided knowledge on how to write teaching materials to improve the ability to write correct teaching materials. Keywords: Teaching Materials, Multi-Literacy Education, Learning, Learning Qualit

Multi-criteria content adaptation service selection broker

In this paper, we propose a service-oriented content adaptation framework and an approach to the Content Adaptation Service Selection (CASS) problem. In particular, the problem is how to assign adaptation tasks (e.g., transcoding, video summarization, etc) together with respective content segments to appropriate adaptation services. Current systems tend to be mostly centralized suffering from single point failures. The proposed algorithm consists of a greedy and single objective assignment function that is constructed on top of an adaptation path tree. The performance of the proposed service selection framework is studied in terms of efficiency of service selection execution under various conditions. The results indicate that the proposed policy performs substantially better than the baseline approach.<br /

Digital Models Used in Documenting the Mosaic Areas

Digital models are considered the most important in documenting the mosaic floors tools. So, take advantage of the high capabilities in monitoring and documentation, analysis and manifesting required by the mosaic floors and murals. Also, these digital models dealing with large amounts of spatial and metadata. This means that the use of the large data that is collected from the mosaic floors and electronic transfers, which allows more than one user to access or manage and edit them to give wider dissemination horizon. Consequently, they contribute to the electronic documents for floors mosaic mural. This study shows that the numerical models can be used to perform various analyzes in documenting mosaic flooring. Keywords: Geographic Information System (GIS), spatial support decision-making (SDSS), remote sensing (RS), digital modeling (DM), mosaic floors (MF

Effect of Pregnancy on Selenium, Cupper ,Zinc and Others Biochemical Feacture

Pregnancy is a stressful condition in which many physiological and metabolic functions are altered to a considerable extent . Pregnancy is a physiological state accompanied by a high-energy demand and an increased oxygen requirement. The present study aim to study selenium ,zinc cupper in the first trimester of pregnancy. The study group comprised of Fourty five pregnant women and twenty six non pregnant women as control . The samples were taken from pregnant women who come to several heath center in Baghdad city to cheak up. Laboratory investigations including Cupper, Ceruloplasmin, Total Antioxidant (TAA), malondialdehyde (MDA), glutathione (GSH), Zinc, Uric acid, and Selenium had been measured in pregnant women and control . There were significant difference in Cupper, Selenium, Ceruloplasmin, TAA, Zinc, GSH, and MDA, in the pregnant women whene compared to control group. In this study, a significantly positive association was observed between zinc [mg/dl] with ceruloplasmin [mg/dl] (R = 0.47 p< 0.01 ) and TAA [mmol/l] (R= 0.42 p< 0.05) , and negative association was observed between zinc [mg/dl]and cupper [mg/dl] (R = 0.602, p< 0.01) , a significantly negative association between ceruloplasmin [mg/dl] with cupper [mg/dl] (R = 0.754, p< 0.01) ,and positive with TAA [mmol/l]( R = 0.562

An analyzing process on wireless protection criteria focusing on (WPA) within computer network security

Network security from a long ago approaches to cryptography and hash functions which are tremendous and due to the weakness of different vulnerabilities in the networks and obviously there is a significant need for analyzes. In this manuscript, the state-of-the-art wireless environment is focused solely on the sensor technology, in which security needs to be integrated with the Wireless Protected Access (WPA) standards. Wireless networking includes numerous points of view from wireless sensor systems, ad hoc mobile devices, Wi-Max and many more. The authentication and dynamic encryption is modified by system managers so that general communication can be anchored without any sniper effort in order to perform higher degrees of security and overall execution. The key exchange mechanism in wireless systems such as forward cases is accompanied by the sophisticated cryptography so as to anchor the whole computer state. The manuscript carries out a significant audit of test points of view using the methodologies used for the cryptography angle for protection and honesty in the wireless case, stressing Wi-Fi Secure Protected (WPA) needs

Effect of types of fibres on the shear behaviour of deep beam with opening

This paper discusses experiments on the behaviour of deep beams with and without opening in the styles of stainless-steel fibres under a two-point load test. Triple varieties of stainless steel fibre used (constant fibre fraction (1 percent) by volume of concrete, (straight, hooked and corrugated steel fibre)). In this analysis, the key parameters were the fibre forms and the influence of the opening on the behaviour. The results show that the steel fibres raise the first crack and final loads in both groups (first group without opening the second group with opening). Besides, an increase of (20.6 to 40.5) % in first cracking load for the first group and (36.4 to 56.7) % for the second group and an increase of (59.5 to 110.1) % and (20.2 to 28.8) % in ultimate load for first and second groups respectively

Partial Purification and Characterization of Catalase from Banana Peels

Catalase (EC 1.11.1.6) is a well known enzyme which exists in almost all living creatures exposing to oxygen (such as plants, bacteria, and animals). It is a very necessary enzyme to protect the cell from oxidative detriment by reactive oxygen species (ROS). The aim of this study is the partial purification and characterization of Catalase enzyme from Banana peels. In this study, fresh banana peels are treated with 70 % ethanol ,further separated with chloroform ,water and ethyl acetate respectively .The supernatant of the enzymatic sample which is treated with chloroform is loaded into gel filtration column with Sephadex G-100 (1.0 x 90 cm) equilibrated with pH7 buffer media (phosphate buffer 0.1 M). Kinetic studies of the purified enzyme activity are measured and characterized .The maximal activity (26.04 units/mg) of catalase is observed with chloroform buffer extraction. The kinetics of catalase; Michalis constant Km and maximum velocity Vmax is determined using Linweaver- Burk plot, The Km value for catalase (434.7mM), Vmax (100 m mole min -1). Characterization results demonstrate that the optimal pH for activity is (7.6). And the optimal temperature for activity is 30?C .The present study indicates that Banana peels is a good source of catalase enzyme

The effect of sponsorships and product marketing on the management activities of football clubs: A contextual and dimensional study

Market and marketing is important in our lives, as each of us looks forward to getting our different needs from the available resources, which are usually different and multiple. Therefore, different economic interests, producers of goods, services and ideas, strive to reach consumers and persuade them to buy goods and services, which they produce only. Marketing is not limited to the process of selling and advertising goods; it involves providing the required goods in the right place, at the right time and at the right price. Marketing is therefore one of the core activities of modern businesses. It is also a strategic hub, because it is a confrontation between the institution and the environment in which it is located