Marketing and the Common Good: Implications of \u3cem\u3eCaritas in Veritate\u3c/em\u3e

This paper extends the authors’ previous work on applying Catholic Social Teachings to issues in marketing to the specific question of the common good. Approaches to studying the social impact of marketing and the challenge of adequately defining the common good are discussed. Attention is next given to key vectors of Catholic Social Teaching and their application to ethical issues in marketing. The focus of the analysis is on specific sections in Caritas in Veritate, Pope Benedict XVI’s recent encyclical devoted to providing principles for dealing with the ongoing global economic crisis. A discussion of how these principles might be applied to business and public policy follows. We close with an evaluation of this application

Ethical Marketing: A Look on the Bright Side

This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to marketing students and managers. It provides another needed perspective beyond simply examining examples of misconduct or offering normative advice that may not reflect the specifics of corporate situations. Based on examples presented in a recent text by the authors and Better Business Bureau Torch Awardees, we present information on thirteen companies of varying size and from several different industries. That information includes ethics policies, management practices, environmental practices, and company reputation. From these examples, we draw lessons that should offer ethical guidance to marketing managers

Investigating the Effects of Finite Resolution on Observed Transverse Jet Profiles

Both the emission properties and evolution of Active Galactic Nuclei (AGN) radio jets are dependent on the magnetic fields that thread them. Faraday Rotation gradients are a very important way of investigating these magnetic fields, and can provide information on the orientation and structure of the magnetic field in the immediate vicinity of the jet; for example, a toroidal or helical field component should give rise to a systematic gradient in the observed Faraday rotation across the jet, as well as characteristic intensity and polarization profiles. However, real observed radio images have finite resolution, usually expressed via convolution with a Gaussian beam whose size corresponds to the central lobe of the point source response function. This will tend to blur transverse structure in the jet profile, raising the question of how well resolved a jet must be in the transverse direction in order to reliably detect transverse structure associated with a helical jet magnetic field. We present results of simulated intensity, polarization and Faraday rotation images designed to directly and empirically investigate the effect of finite resolution on observed transverse jet structures

Firing squibs by low voltage capacitor discharge for spacecraft application

Low voltage capacitor discharge firing circuit to initiate hot bridgewire squibs for spacecraft application

A framework for event detection in field-sports video broadcasts based on SVM generated audio-visual feature model. Case-study: soccer video

In this paper we propose a novel audio-visual feature-based framework, for event detection in field sports broadcast video. The system is evaluated via a case-study involving MPEG encoded soccer video. Specifically, the evidence gathered by various feature detectors is combined by means of a learning algorithm (a support vector machine), which infers the occurrence of an event, based on a model generated during a training phase, utilizing a corpus of 25 hours of content. The system is evaluated using 25 hours of separate test content. Following an evaluation of results obtained, it is shown for this case, that both high precision and recall statistics are achievable

Rats do learn XYX rules

The critical review of the rats learning pattern XYX and its transfer to novel stimuli is presented. Corballis claims that human infants and cotton top tamarins, if confronted with the same kind of task, may have used a subset of stimuli to solve the rule discrimination. Rats learning that XYX was the reinforced sequence may have matched the identity of the first and last stimulus (X), ignoring the interposed element (Y), and that this would be sufficient to discriminate XYX from YYX or YXX. Rats in each of the three groups were behaving on the basis of different learning strategies. Corballis challenges the lack of a statistical difference by way of a hypothesized floor effect. Configurable pattern-learning strategies are also ineffective in solving the discrimination. Mammals like rats can acquire rules that imply at least some level of abstraction and are considered to be involved in language learning have implications for any debate on the evolution of language and should be in accordance with an evolutionary perspective of cognition

Audio processing for automatic TV sports program highlights detection

In today’s fast paced world, the time available to watch long sports programmes is decreasing, while the number of sports channels is rapidly increasing. Many viewers desire the facility to watch just the highlights of sports events. This paper presents a simple, but effective, method for generating sports video highlights summaries. Our method detects semantically important events in sports programmes by using the Scale Factors in the MPEG audio bitstream to generate an audio amplitude profile of the program. The Scale Factors for the subbands corresponding to the voice bandwidth give a strong indication of the level of commentator and/or spectator excitement. When periods of sustained high audio amplitude have been detected and ranked, the corresponding video shots may be concatenated to produce a summary of the program highlights. Our method uses only the Scale Factor information that is directly accessible from the MPEG bitstream, without any decoding, leading to highly efficient computation. It is also rather more generic than many existing techniques, being particularly suitable for the more popular sports televised in Ireland such as soccer, Gaelic football, hurling, rugby, horse racing and motor racing

Galaxies into the Dark Ages

We consider the capabilities of current and future large facilities operating at 2\,mm to 3\,mm wavelength to detect and image the [CII] 158\,$\mu$m line from galaxies into the cosmic "dark ages" ($z \sim 10$ to 20). The [CII] line may prove to be a powerful tool in determining spectroscopic redshifts, and galaxy dynamics, for the first galaxies. We emphasize that the nature, and even existence, of such extreme redshift galaxies, remains at the frontier of open questions in galaxy formation. In 40\,hr, ALMA has the sensitivity to detect the integrated [CII] line emission from a moderate metallicity, active star-forming galaxy [$Z_A = 0.2\,Z_{\odot}$; star formation rate (SFR) = 5\,$M_\odot$\,yr$^{-1}$], at $z = 10$ at a significance of 6$\sigma$. The next-generation Very Large Array (ngVLA) will detect the integrated [CII] line emission from a Milky-Way like star formation rate galaxy ($Z_{A} = 0.2\,Z_{\odot}$, SFR = 1\,$M_\odot$\,yr$^{-1}$), at $z = 15$ at a significance of 6$\sigma$. Imaging simulations show that the ngVLA can determine rotation dynamics for active star-forming galaxies at $z \sim 15$, if they exist. Based on our very limited knowledge of the extreme redshift Universe, we calculate the count rate in blind, volumetric surveys for [CII] emission at $z \sim 10$ to 20. The detection rates in blind surveys will be slow (of order unity per 40\,hr pointing). However, the observations are well suited to commensal searches. We compare [CII] with the [OIII] 88$\mu$m line, and other ancillary information in high $z$ galaxies that would aid these studies.Comment: 11pages, 8 figures, Accepted for the Astrophysical Journa