The role of formal controls in facilitating information system diffusion

Information systems (IS) studies highlight that IS usage, a pre-requisite for IS diffusion, may be difficult to attain when usage is voluntary because users can resist using the system. User resistance may be overcome through the application of organizational controls. Control theory explains how users' actions and practices are shaped in line with organizational guidelines and procedures. This paper reports on a qualitative case study and shows how formal control mechanisms (behavior and outcome controls) can have a positive and conclusive impact on IS diffusion. The paper makes three contributions to knowledge. First, it proposes a model of IS diffusion, which explains how the application of outcome control mechanisms can lead to IS diffusion despite user resistance. Second, it suggests that IS diffusion paths are iterative, rather than smooth and linear. Finally, the paper demonstrates that despite a lack of reward expectancy, sanction expectancy can be effective during an IS diffusion process

Enhancing organisational competitiveness via social media - a strategy as practice perspective

The affordances, popularity and pervasive use of social media platforms such as Facebook, Twitter and Instagram have made these platforms attractive to organisations for enhancing their competitiveness and creating business value. Despite this apparent significance of social media for businesses, they are struggling with the development of a social media strategy as well as understanding the implications of social media on practice within their organisations. This paper explores how social media has become a tool for competitiveness and its influence on organisational strategy and practice. Using the 'strategy as practice' lens and guided by the interpretivist philosophy, this paper uses the empirical case of a telecom organisation in Tanzania. The findings show that social media is influencing competitiveness through imitation and product development. Also, the findings indicate how social media affects the practices within an organisation, consequently making the social media strategy an emergent phenomenon