APPLICATION IN INTERNET ADVERTISING AND MARKETING THROUGH E-MAIL MARKETING TO BOOST SMEs IN DEPOK

According to the International Finance Corporation (!FC), World Bank, micro-business is a business that involves labour up to 10 people in total assets and sales every year up to U. S. $ 100,000. Micro sense according to theWorld Bank has yet to be adopted by Indonesia because financially these micro ranges classified as very high. Micro-enterprises in Indonesia. most legalentities are not generally difficult to find financial data. The potential of micro, small, medium and large cooperatives, in Indonesia. operates about 38million SMEs, or 99.8 percent, and capable of absorbing 58 million, or 99.6percent of the workforce (CBS, 2002). Although only utilize 10% of thetotal money in circulation, but has contributed 49% of GDP and 15% non-oilexports

Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Via Internet Pada Toko Online

This study analyzes the influence of factors that affect the purchasing decision via the internet at Online stores. The development of rapid information technologies including the internet brings great impact for all aspects, no exception to business and marketing world. This is no surprise given the number of internet users continues to grow by leaps and bounds can be a potential market to enter the business. On the other hand, the practice of e-commerce and e-business turned out to have a lot of advantages both for companies or consumers. The purpose of this research is to know the existence of the program via E-mail advertising, marketing and consumer confidence as well as information processing to its influence on the decision to purchase products on sale in the Online store. Writing this using the method of test validity and reliability test, test the normality assumption deviation classics such as relevant test and heteroskedastisitas test and multiple linear regression tests such as t-test, f-test and test multiple correlation and determination, structural equation model Analysis (structural equestion metode). The results obtained from this research is variable advertising program indicate that a major effect of the variable with a value of 0.001 information processing and information processing variables have a direct influence on purchasing decisions with a value of 0.001. Indicates that the independent variable effect significantly positively on the level of significance of 5%

PENGARUH PENERAPAN PERIKLANAN DI INTERNET DAN PEMASARAN MELALUI E-MAIL TERHADAP PEMROSESAN INFORMASI DAN KEPUTUSAN PEMBELIAN OLEH KONSUMEN

Bagi setiap perusahaan, media periklanan melalui internet di Indonesia merupakan peluang sekaligus tantangan yang harus dihadapi dalam menjalankan kegiatan dan operasional mereka. Penelitian ini bertujuan untuk melihat dampat pelaksanaan program periklanan di internet dan pemasaran melalui e-mail terhadap pemrosesan informasi dan keputusan pembelian oleh konsumen. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa keputusan pembelian bagi pengguna internet di pengaruhi dari variabel periklanan di internet, pemasaran melalui e-mail, melalui tahap pemrosesan informasi. Walupun pada variabel periklanan hanya sebagia kecil pengaruhnya, tetapi masih dapat mempengaruhi keputusan pembelian bagi pengguna internet. Karena keputusan pembelian tidak hanya di dasarkan pada program periklanan di internet dan pemsaran melalui e-mail saja, tetapi bisa dari faktor lain diluar variabel tersebut yang dapat mempengaruhi keputusan pembelian

PENGARUH PELAKSANAAN PROGRAM PERIKLANAN MELALUI INTERNET DAN PEMASARAN MELALUI E-MAIL TERHADAP PEMPROSESAN INFORMASI PERIKLANAN SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SAN MIGUEL INDONESIA DI WILAYAH JAKARTA DAN BOGOR

Penelitian ini bertujuan untuk mengetahui pengaruh pelaksanaan program periklanan produk di internet dan pemasaran produk PT. San Miguel Indonesia melalui e-mail terhadap pemprosesan informasi pengguna internet dan implikasinya terhadap keputusan pembelian yang dilakukan pengguna internet. Dimana Intrument dari penelitian ini adalah kuesioner. Untuk menganalisis pengaruh tersebut, maka dilakukan dengan menggunakan uji normalitas, uji P-Plot, uji korelasi dan regresi. Analisis statistik menunjukan bahwa pemprosesan informasi konsumen dipengaruhi oleh program periklanan melalui internet dan pemasaran melelui e-mail. Hasil analisis juga menunjukan bahwa keputusan membeli pengguna internet tidak dipengaruhi oleh program periklanan, tetapi dipengaruhi oleh pemprosesan informasi dan pemasaran melalui e-mail

INFLUENCE OF ADVERTISING PROGRAM IMPLEMENTATION VIA INTERNET AND MARKETING VIA E-MAIL AGAINST ADVERTISING INFORMATION PROCESSING AND ALSO THE IMPILICATION AGAINST PURCHASING DECISION AT PT. SAN MIGUEL INDONESIA IN DEPOK AND BEKASI REGIONS

At the present time role of internet not only as tool to looking for information, but also possess great potential as marketing and trading medium, especially advertising. For each company, advertising media via internet in Indonesia constitute opportunity all at once challenge that have to faced in operate their operational and activity. Gool research is influence of advertising program implication via internet and marketing via e-mail against advertising information processing and also its implication against purchasing decision. Result that was obtained from this observation indicates that purchasing decision for internet user is influenced from advertising variable in internet, marketing via e-mail, through information processing stage. Although in advertising variables just a few it’s influences, but still can influence purchasing decision for internet user. Because purchasing decision not only based to advertising program in internet and marketing via e-mail only, but can from others factor outside the variable that can influence purchasing decision. Key Word : Advertising, Information Processing, Marketing Via E-Mail and Purchasing Decisio

Upaya Meningkatkan Kompetensi Guru melalui Supervisi Akademik Teknik Individual Kunjungan Kelas di MIN 1 Gunungkidul Tahun Ajaran 2018/2019

Madrasah action research is one of the efforts of the madrasa / Madrasah head in improving the system and learning tools to achieve optimal learning outcomes by teachers who have high competence. This study aims to determine the implementation and results achieved in academic supervision to improve teacher competency in MIN 1 Gunungkidul. The objects in this study were 12 class teachers and 1 PAI teacher. The methodology used is the academic supervision and approaches implemented in two cycles, with each cycle is carried out in four stages, namely planning, implementation, observation, and reflection. The results of the study showed that there was an increase in teacher competence from the results of academic supervision of 13 teachers who were the object of research experiencing increased ability to plan and implement learning. The following capabilities characterize competency enhancement: 1) making lesson plans that are by the rules of curriculum 013, 2) implementing the learning process by the syllabus and lesson plans, and 3) implementing the assessment by the assessment standards

PENERAPAN TEKNOLOGI SISTEM INFORMASI DAN TEKNOLOGI TEPAT GUNA PADA USAHA KECIL MENENGAH.

Dalam keadaan perekonomian yang semakin sulit, karena krisis minyak dan banyak persaingan di berbagai bidang kehidupan, termasuk di dalamnya persaingan dunia bisnis, posisi dari UKM sangat terasa sekali pengaruhnya apalagi bagi para petani. Teknologi tepat guna yang digunakan usaha kecil menengah dalam kegiatan agrobisnis mulai pada tahapan input, proses, dan output masih relatif rendah dibandingkan pada kegiatan industri pengolahan lainnya. Proses produksi agrobisnis masih menggunakan peralatan tradisional sehingga sangat sulit untuk bisa mampu bersaing dengan industry pengolahan lainnya, sehingga nilai tambah yang diciptakan oleh UKM di bidang agrobisnis masih relatif rendah. Dengan adanya kemajuan teknologi, perusahaan dituntut untuk dapat mengikuti perkembangan zaman agar tidak tertinggal dengan yang lainnya. Tujuan pengkajian ini pada usaha kecil menengah di kawasan andalan Jawa Barat adalah mengetahui jenis teknologi yang sudah dan belum digunakan dalam mengembangkan komoditi unggulan agrobisnis di wilayah kawasan andalan Jawa Barat. Dan keterkaitan penerapan teknologi tepat guna dalam mengembangkan komoditi unggulan agrobisnis di Jawa Barat. Teknologi sistem informasi belum banyak digunakan dan mendorong hasil panen dari para petani serta sektor UKM bidang agrobisnis, hal ini karena belum ada dorongan dan kemauan dari berbagai pihak. Teknologi yang diterapkan dari subsistem pertama sampai kelima agribisnis telah diterapkan tetapi masih bersifat sederhana dan belum mampu meningkatkan proses produksi agrobisnis, sehingga belum mampu mendorong usaha di bidang usaha kecil dan menenga

STUDI IMPLEMENTASI NILAI-NILAI HAM DALAM PERATURAN DAERAH DAN DAMPAKNYA BAGI PEMENUHAN HAK EKONOMI, SOSIAL DAN BUDAYA DI KABUPATEN BANTUL PROVINSI DIY

Human rights conditions still have not significant progress yet. It will be shown in the absence of serious measures and well-planned by the government for the fulfillment of human rights both in the field of economic, social and cultural as well as in the field of civil and political rights. This research was conducted to describe the problems as follows: (1) How is the process of formulating the values of human rights in the draft of local regulations?, and (2) What is the impact of local regulations in the fulfillment of ESC rights of citizens? The aims of the study are: identify and assess the process of formulating the values of human rights in the draft regulations, and the impact of local regulations in the fulfillment of ESC rights. This is a normative legal research, its find the truth based on the logic of the legal thougth. The analysis conducted on the laws and regulations, which its containing norms of protection and fulfillment of ESC rights. In terms of empirical conducted to assess the impact of the local regulation on the community. The research conclusion are the Government District of Bantul have included ESC rights values into ones that are made in the period 2005-2009, although not all values can be accommodated into the local regulation. Regulation set a positive impact in the effort to fulfill the responsibility of the local government in fulfillment and protection of ESC rights