2 research outputs found

    OPEN GOVERNMENT AT GRASSROOTS LEVEL GOVERNMENT: E-GOVERNMENT SUCCESS FACTORS IN THE VILLAGE OF PEJAMBON, BOJONEGORO

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    The Government of Bojonegoro Regency was an Indonesia representative in Open Government Partnership (OGP) of Subnational Government Pilot Program. This achievement raised new energy to implement openness in rural government. This policy was also in line with Rural Law. Mean while, to implement government openness, the use of e-Government was highly prioritized. By e-Government, the governance would be effective and efficient. However, only one of 419 villages in Bojonegoro succesded in implementing government openness, that was Pejambon Village. This village won the best website in East Java in 2016 and 2017. There after, it took the first place as the most informative and transparant village in national level in 2018. This research uses qualitative descriptive research methods. The results show that in general the success of E-Government implementation in the open government in Pejambon village is influenced by three main factors. First governing factors that include vision, leadership, and funding. Second, organizational factors that include policy, human resources, and collaboration. Third, technical factors that include IT infrastructure and IT standars. However, there are some indicators that need to get attention and improved by the village government of Pejambon, namely Funding, human resources, and IT infrastructure. If not immediately handled seriously, the future will impede the implementation of open government in Pejambon village.Keywords: Open Government, Succes Factors, e-Government, Grassroots, Villag

    THE INFLUENCE OF MARKET STRATEGY AND MARKETING MIX ON CUSTOMER VALUE AND ITS IMPLICATIONS ON HOME PURCHASE DECISIONS (STUDY ON SUBSIDY HOME BUYERS IN SUBSIDY CLUSTER HOUSING IN BEKASI RAYA)

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    Penelitian ini bertujuan mengetahui, menganalisis dan mengkaji pengaruh strategi pasar dan bauran pemasaran terhadap nilai pelanggan serta implikasinya terhadap keputusan pembelian rumah Penelitian ini dilakukan pada pembeli rumah subsidi di perumahan subsidi di perumahan klaster subsidi Bekasi Raya. Metode Penelitian yang digunakan adalah analisis deskriptif dan verifikatif metode pengumpulan data yang digunalkan adalah menggunakan metode survey dengan penyebaran kuesioner disertai dengan Teknik observasi dan kepustakaan dengan jumlah sampel 400 orang . Analisis data menggunakan analisis SEM Amos. Hasil penelitian secara deskriptif menunjukan bahwa Strategi Pasar,Bauran Pemasaran ,Nilai Pelanggan dan Keputusan pembelian berada dalam kategori cukup baik, sampai baik Hasil penelitian verifikatif menunjukan bahwa Pengaruh Strategi Pasar terhadap Nilai pelanggan sebesar 28,8 % dan Pengaruh Bauran pemasaran terhadap Nilai Pelanggan sebesar 45,1 % Sementara Pengaruh nilai pelanggan terhadap Keputusan Pembelian sebesar 77,8 % Koefisien determinasi (R kuadrat) menunjukan persentase kontribusi Strategi pasar dan Bauran Pemasaran dalam menjelaskan variasi Nilai Pelanggan adalah sebesar 73,9%.Sedangkan faktor lain yang tidak diteliti namun berpengaruh pada keputusan pembelian sebesar 26,1 %. Variabel lain yang dimaksud meliputi lingkungan ,persaingan ,teknologi dan factor lain nya Kata kunci :Strategi Pasar,Bauran Pemasaran,,Nilai Pelanggan,Keputusan Pembelia
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