Social competencies and personality

Diplomová práce se věnuje tématu sociálních kompetencí a jejich vztahu k rysům osobnosti. Vymezení sociálních kompetencí se v podání různých autorů liší a tato práce na ně nahlíží jako na celé spektrum schopností a dovedností, které umožňují sociální fungování jedince a souvisejí s ním. Provázanost rysů osobnosti a sociálními dovednostmi byla prokázána různými výzkumy, hlubší náhled však stále chybí. Tato studie zkoumá vztah mezi osobnostními rysy a sociálními kompetencemi prostřednictvím Inventáře sociálních kompetencí (ISK) a osobnostního dotazníku NEO-PI-3. Výsledky potvrzují zjištění dřívějších validizačních studií ISK. Dále se ukázalo, že míra vztahu mezi těmito koncepty se liší v závislosti na konkrétních sociálních kompetencích a dílčích rysech osobnosti. Procento vysvětlené variance sociálních kompetencí pomocí osobnostních rysů se pohybovalo od 28,9% až po 86,3%. Nejvíce byly na osobnostní rysy navázány kompetence emocionální stabilita, extraverze a schopnost prosadit se. Naopak nejméně sebeprezentace, nepřímá pozornost k sobě a vnímání osob. Ukázalo se také, že stejný osobnostní rys může jednu sociální kompetenci ovlivňovat pozitivně a jinou negativně. Klíčová slova: Sociální kompetence, osobnost, Big Five, ISK, NEO-PI-3The thesis deals with the topic of social competences and their relation to the personality traits. The definition of social competences differs by different authors. This work understands them as the whole spectrum of skills and abilities that allow the social functioning of an individual and are related to it. The linkage of personality traits and social skills has been proven by various research, but a deeper insight is still lacking. This study examines the relationship between personality traits and social competences through the Social Competence Inventory (ISK) and the NEO-PI-3 Personality Questionnaire. The results confirm the findings of previous ISK validation studies. Furthermore, it has been shown that the degree of relationship between these concepts varies according to the specific social competences and personality traits. The percentage of explained variance of social competences through personality traits ranged from 28.9% to 86.3%. The most linked to personality traits have been emotional stability, extraversion, and ability to assert. Conversely, the least linked have been self-reflection, indirect attention to oneself and perception of people. It has also been shown that the same personality trait can influence one social competence positively and another negatively. Keywords:...Katedra psychologieDepartment of PsychologyFilozofická fakultaFaculty of Art

The Factors Affecting Consumer Buying Behavior

Cílem této bakalářské práce je analyzovat faktory ovlivňující nákupní chování spotřebitelů. Věnuje se teoretickému zpracování problematiky nákupního chování, charakterizuje typologie spotřebitelů významné pro psychografickou segmentaci trhu a rozebírá nákupní rozhodování a jeho motivaci. Vlastní výzkumné šetření, které využívá kvalitativní metodologii, se zaměřuje na analýzu reklamní kampaně z pohledu vlivu postojů, motivace a image na nákupní chování spotřebitelů. Zjištěné údaje prokázaly působení postojů k reklamě, působení motivace na různé fáze nákupního rozhodování a vliv skutečné image společnosti na nákupní chování spotřebitelů.The bachelor thesis is focused on analysis of factors affecting consumer buying behavior. The theoretical part deals with consumer buying behavior and related issues, character typology of the consumer which is important for the psychographic market segmentation, consumer shopping decision making and motivation. The research part of the thesis uses qualitative methodology and analysis a commercial campaign. It explains the influence of consumer attitudes, motivation and brand image on consumer buying behavior. Survey data shows connection between consumers' attitude towards commercial. Motivation of consumers in different stages of shopping decision making and the effect of brand image of a company also play an important role in

Implementing Innovation Management Strategy in a Specific Company

Cílem této diplomové práce je analýza strategie pro řízení inovací a návrh její implementace. Práce vytváří teoretickou základnu znalostí řízení inovací v oblasti inovačního prostředí, strategie řízení inovací v kontextu řízení změny, přístupů a metod pro tvorbu inovací, které následně propojuje s praktickým prostředím podniku. Na základě kombinace kvantitativních a kvalitativních metod je analyzována strategie pro řízení inovací v konkrétním podniku Digiteq Automotive. Přidanou hodnotou jsou navržená doporučení, jejichž implementací lze zlepšit současný stav a zvýšit inovační potenciál společnosti.This diploma thesis focuses on implementation of innovation management strategy in a selected company. The first part sets a theoretical background regarding innovation management, company culture, innovation strategy, change management, and human centred design methodology. It then applies this knowledge to analyse the situation in the company Digiteq Automotive. Following this analysis, conclusions are drawn and recommendations are presented. The set of recommendations will help to improve the company practice with regards to innovation management and increase the Digiteq Automotive's innovation potential

Inventarizace a management dřevinného patra v lesoparku "Maloles" ve Zlíně

The inventory consists in getting biometric parameters selected trees and subsequent plotting data into the maps. Next step is, evaluation tree health, vitality assessment, etc. Attention i salso dedicated to damaged woody species, in which the evaluated operational safety. The aim is to design and implement for treatment of unstable trees. The whole forest park is seen for arboristic perspektive, in order to eliminace the threat of injury or property of citizens. Everything is design for the practical realization of time period of five years. Part of this work is the fabrication of digital photographs of individual trees growing in this area (enclosed CD). inventory, tree health, vitality assessment, operational safet

Testing students' knowledge of photosynthesis of aquatic plants

This bachelor thesis is concerned with testing students' knowledge of photosynthesis in aquatic plants. The thesis is divided into two main parts, namely theoretical and practical. The theoretical part of the thesis is devoted to the differences between photosynthesis of terrestrial plants and photosynthesis of aquatic plants. In the literature part, a review of selected textbooks of science and chemistry is also given with regard to the content of the topic of photosynthesis. The literature review concludes with a discussion of critical topics in the teaching of science, including photosynthesis. The practical part of the thesis involves a questionnaire survey of 157 students in 8th and 9th grades of selected primary schools. The questionnaire was also completed by primary school science and chemistry teachers. The results of this research show that the pupils have misconceptions about photosynthesis of aquatic plants and in some respects are not able to answer the questions from the questionnaires at all

The access conditions for Croatia. Are the European doors open?

The thesis deals with the development of access conditions for EU membership by comparing the eastern enlargement process and the current process for the states of the Western Balkans. The first chapter outlines the conditions, and major milestones of the eastern enlargement, the second chapter follows the strategy and conditions for the Western Balkans. The third part deals exclusively with the accession process of Croatia and its problem areas. The aim is to find out which form the current conditions for EU membership have and check whether it has tightened since the last enlargement

Social competencies and personality

The thesis deals with the topic of social competences and their relation to the personality traits. The definition of social competences differs by different authors. This work understands them as the whole spectrum of skills and abilities that allow the social functioning of an individual and are related to it. The linkage of personality traits and social skills has been proven by various research, but a deeper insight is still lacking. This study examines the relationship between personality traits and social competences through the Social Competence Inventory (ISK) and the NEO-PI-3 Personality Questionnaire. The results confirm the findings of previous ISK validation studies. Furthermore, it has been shown that the degree of relationship between these concepts varies according to the specific social competences and personality traits. The percentage of explained variance of social competences through personality traits ranged from 28.9% to 86.3%. The most linked to personality traits have been emotional stability, extraversion, and ability to assert. Conversely, the least linked have been self-reflection, indirect attention to oneself and perception of people. It has also been shown that the same personality trait can influence one social competence positively and another negatively. Keywords:..