The Olympic Games and sponsorship legacy: The case of Sydney 2000

The purpose of this paper is to examine the sponsorship legacy experienced by the Australian Olympic Committee (AOC) after hosting the Sydney 2000 Olympic Games. A multi-layered theoretical framework based on the work of Daellenbach, Davies and Ashill (2006) forms the foundation of this analysis. Primary data was collected through in-depth interviews with 14 executives, who were specifically associated with sponsorship and the Sydney Games. The findings indicate the positive impact hosting the Games had on the AOCs profile and credibility in the sport industry. Conversely, the research found that the AOCs post Olympic sponsorship projections for the years 2001- 2004 were overly optimistic with less than half of the forecasted A$60 million revenue stream being achieved

CSR and Mega-Events: Sponsorship Compatibility and Alignment

Organizations seek unique and innovative platforms in which to communicate their brand messages to the public and other stakeholders. Event sponsorship presents an attractive and popular medium for these communications. Effective sponsorship campaigns can build brand identities and provide differentiation in the competitive market. Building a meaningful identity and instilling symbolic value into brands, is now a key priority for organizations in both the private and public sectors (Alcañiz, Cáceres, & Pérez, 2010). Corporate social responsibility (CSR) is high on the corporate agenda for these exact reasons. CSR is used to position organizations as socially responsible and for them to develop a brand identity that aligns to social and ethical values. There is now significant discourse on the brand building potential of both sponsorship and CSR activity. CSR activities have been found to increase consumer loyalty (Du, Bhattacharya & Sen, 2007), brand credibility (BeckerOlsen, Cudmore & Hill, 2006) and product purchase intentions (Gupta & Pirsch, 2006). In the context of sport management, most CSR research has focused on similar areas, that is, the consumer response (e.g. Walker & Kent, 2009)

Correlation of retinal nerve fibre layer thickness and spontaneous retinal venous pulsations in glaucoma and normal controls

© 2015 Golzan et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Purpose: To study the relationship between amplitude of spontaneous retinal venous pulsatility (SRVP) and retinal nerve fibre layer (RNFL) thickness in glaucomatous eyes, and to determine if this parameter may be a potential marker for glaucoma severity. Method: 85 subjects including 50 glaucoma (21 males, 67±10 yrs) and 35 normals (16 males, 62±11 yrs) were studied. SRVP amplitude was measured using the Dynamic Vessel Analyser (DVA, Imedos, Germany) at four regions of the retina simultaneously within one disc diameter from the optic disc - temporal-superior (TS), nasal-superior (NS), temporal-inferior (TI) and nasal-inferior (NI)). This was followed by RNFL thickness measurement using spectral domain optical coherence tomography (Spectralis OCT). The correlation between SRVP amplitude and corresponding sectoral RNFL thickness was assessed by means of non-linear regression (i.e. logarithmic). Linear regression was also applied and slopes were compared using analysis of covariance (ANCOVA). Results: Greater SRVP amplitude was associated with thicker RNFL. Global SRVP amplitude was significantly lower in glaucoma eyes compared with normals (p0.05). Since the slopes are not significantly different, it is possible to calculate one slope for all the data. The pooled slope equals 10.8 (i.e. RNFL = 10.8SRVP+41)

VAMPIRE® fundus image analysis algorithms:Validation and diagnostic relevance in hypertensive cats

OBJECTIVES: To validate a retinal imaging software named VAMPIRE® (Vascular Assay and Measurement Platform for Images of the Retina) in feline patients and test the clinical utility in hypertensive cats. ANIMALS STUDIED: One hundred and five healthy cats were enrolled. They represented the normal dataset used in the validation (group 1). Forty-three hypertensive cats with no noticeable retinal abnormalities were enrolled for the clinical validity of the software (group 2). PROCEDURES: Eleven points (4 veins, 4 arteries, and 3 arterial bifurcations) were measured for each digital image. Repeatability and reproducibility of measurements were assessed using two independent operators. Data were statistically analyzed by the Mann-Whiney and Tukey box plot. Significance was considered when P < 0.05. RESULTS: Two hundred and ten retinal images were analyzed for a total of 2310 measurements. Total mean was 9.1 and 6.1 pixels for veins and arteries, respectively. First, second, and third arteriolar bifurcations angles were 73.6°, 76.9°, and 85.4°, respectively. A comparison between groups 1 and 2 showed a statistically significant reduction in arteriolar diameter (mean 3.3 pixels) and branch angle (55°, 47.8° and 59.9°) associated with increasing vein diameter (mean 24.15 pixels). CONCLUSIONS: Current image analysis techniques used in human medicine were investigated in terms of extending their use to veterinary medicine. The VAMPIRE® algorithm proved useful for an objective diagnosis of retinal vasculature changes secondary to systemic hypertension in cats, and could be an additional diagnostic test for feline systemic hypertension

Agriculture is the main driver of deforestation in Tanzania

Reducing deforestation can generate multiple economic, social and ecological benefits by safeguarding the climate and other ecosystem services provided by forests. Understanding the relative contribution of different drivers of deforestation is needed to guide policies seeking to maintain natural forest cover. We assessed 119 randomly selected plots from areas deforested between 2010 and 2017, in Tanzania. Through ground surveys and stakeholder interviews we assessed the proximate deforestation drivers at each point. Crop cultivation was the most commonly observed driver occurring in 89% of plots, compared to livestock grazing (69%) and charcoal (35%). There was evidence of fire in 77% of plots. Most deforestation events involved multiple drivers, with 83% of plots showing signs of two or more drivers. Stakeholder interviews identified agriculture as the primary deforestation driver in 81% of plots, substantially more than charcoal production (12%), timber harvesting (1%) and livestock (1%). Policy-makers in Tanzania have sought to reduce deforestation by reducing demand for charcoal. However, our work demonstrates that agriculture, not charcoal, is the main driver of deforestation in Tanzania. Beyond protected areas, there is no clear policy limiting the conversion of forests to agricultural land. Reducing deforestation in Tanzania requires greater inter-sectoral coordination between the agriculture, livestock, land, energy and forest sectors

Low-level mediation of directionally specific motion after-effects: motion perception is not necessary

Previous psychophysical experiments with normal human observers have shown that adaptation to a moving dot stream causes directionally specific repulsion in the perceived angle of a subsequently viewed, moving probe. In this paper, we used a 2AFC task with roving pedestals to determine the conditions necessary and sufficient for producing directionally specific repulsion with compound adaptors, each ofwhich contains two oppositely moving, differently colored, component streams. Experiment 1 provides a demonstration of repulsion between single-component adaptors and probes moving at approximately 90° or 270°. In Experiment 2 oppositely moving dots in the adaptor were paired to preclude the appearance of motion. Nonetheless, repulsion remained strong when the angle betweeneach probe stream and one component was approximately 30°. In Experiment 3 adapting dot-pairs were kept stationary during their limited lifetimes. Their orientation content alone proved insufficient for producing repulsion. In Experiments 4-6 the angle between probe and both adapting components was approximately 90°or 270°. Directional repulsion was found when observers were asked to visually track one of the adapting components (Experiment 6), but not when observers were asked to attentionally track it (Experiment 5), nor while passively viewing the adaptor (Experiment 4). Our results are consistent with a low-level mechanism for motion adaptation. It is not selective for stimulus color and it is not susceptible to attentional modulation.The most likely cortical locus of adaptation is area V1

TopBP1 contains transcriptional regulatory domains and regulates gene pathways involved in breast cancer

No abstract available