The Effect of Service Quality on Customer Loyalty of Generation Y - An Empirical Investigation on Superstores in Bangladesh

Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particularly within the younger generation. The aim of this study is to propose and empirically investigate the mechanism of increasing customer loyalty of Generation Y (Gen Y) toward superstores by means of enhancing service quality practices. Based on a structured questionnaire, data was collected from 252 Gen Y consumers who have visited four leading superstores in Bangladesh. The data was analyzed through SEMPLS3.0 to test the validity of the measures and used to examine the hypothesized relationships by employing structural equation modeling. The findings show that the Retail Service Quality Scale (RSQS) is a reliable and valid instrument for assessing service quality in the retail sector of Bangladesh. The structural model indicates that the customer loyalty of Gen Y toward superstores is positively influenced by retail service quality dimensions such as policy, reliability, personal interaction, physical aspect, and problem solving, in the order of influencing strength. This paper provides the research implications and avenue for future research

The functionality of entrepreneurial passion and entrepreneurial bricolage on micro-entrepreneur’s wellbeing

This study investigates the relationships between entrepreneurial passion, entrepreneurial bricolage, and subjective wellbeing. A total of 253 usable data were collected from the micro-entrepreneurs in Bangladesh and data were analyzed by SEMPLS3.0 employing structure equation modelling. The results indicate that subjective wellbeing is significantly predicted by entrepreneurial passion and bricolage. Bricolage also found to play a mediating role between passion and wellbeing. The results of the study validate that passionate entrepreneurs who embrace bricolage will achieve wellbeing through their ventures. The paper makes contribution to the knowledge domain by bridging the concept of subjective wellbeing with entrepreneurial passion and bricolage

Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach

Due to the low adoption rate of mHealth apps, the apps designers need to understand the factors behind adoption. But understanding the determinants of mHealth apps adoption remains unclear. Comparatively less attention has been given to the factors affecting the adoption of mHealth apps among the young generation. This study aims to examine the factors influencing behavioral intention and actual usage behavior of mHealth apps among technology prone young generation. The research model has extracted variables from the widely accepted Unified Theory of Acceptance and Use of Technology (UTAUT2) alongside privacy, lifestyles, self-efficacy and trust. Required data were collected from mHealth apps users in Bangladesh. Firstly, this study confirmed that performance expectancy, social influence, hedonic motivation and privacy exerted a positive influence on behavioral intention whereas facilitating conditions, self-efficacy, trust and lifestyle had an influence on both behavioral intention and actual usage behavior. Secondly, the Neural Network Model was employed to rank relatively significant predictors obtained from structural equation modeling (SEM). This study contributes to the growing literature on the use of mHealth apps in trying to elevate the quality of patients' lives. The new methodology and findings from this study will significantly contribute to the extant literature of technology adoption and mHealth apps adoption intention especially. Therefore, for practitioners concerned with fostering mHealth apps adoption, the findings stress the importance of adopting an integrated approach centered on key findings of this study

The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image

With the face of immense competition, today's retailers are struggling more to retain their existing customers. This scenario is even worse in the superstore sector in Bangladesh particularly who are dealing with Generation Y customers. Inherently, Generation Y customers exhibit less loyalty but offer themselves as a lucrative market segment. Due to their unique characteristic, attracting and retaining this young cohort is inevitable for the superstore owners. Hence, this study aimed to identify the factors influencing the loyalty of Generation Y customers in the superstore context of Bangladesh. The objective of this study was to investigate the relationships between service quality, customer satisfaction, hedonic value, corporate image, and customer loyalty of Generation Y. This study also examined the mediating role of corporate image on the relationship of service quality, customer satisfaction, and hedonic value with customer loyalty of Generation Y aligned with the Stimulus-Organism-Response (S-0-R) paradigm. By following the cross-sectional research design, a survey was conducted. Data was collected from 340 Generation Y customers who visited four leading superstores in Bangladesh, namely Agora, Meenabazar, Princebazar, and Shwapno. Partial Least Squares - Structural Equation Modeling (PLS-SEM) was utilized to confirm the reliability and validity of the measurement model and to test the significance of the hypothesized relationships. The outcomes of the structural model revealed that service quality, customer satisfaction, hedonic value, and corporate image have a significant direct effect on customer loyalty. In addition, corporate image was significantly affected by service quality, customer satisfaction, and hedonic value. Furthermore, the findings of this study confirmed the indirect effect of service quality, customer satisfaction, and hedonic value on customer loyalty through corporate image. This study also provides theoretical, methodological, and practical contributions for the academics and professionals. Finally, with the acknowledgement of limitations, this study offers some recommendations for future study

The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh

Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particularly within the younger generation. The aim of this study is to propose and empirically investigate the mechanism of increasing customer loyalty of Generation Y (Gen Y) toward superstores by means of enhancing service quality practices. Based on a structured questionnaire, data was collected from 252 Gen Y consumers who have visited four leading superstores in Bangladesh. The data was analyzed through SEMPLS3.0 to test the validity of the measures, and used to examine the hypothesized relationships by employing structural equation modeling. The findings show that the Retail Service Quality Scale (RSQS) is a reliable and valid instrument for assessing service quality in the retail sector of Bangladesh. The structural model indicates that the customer loyalty of Gen Y toward superstores is positively influenced by retail service quality dimensions such as policy, reliability, personal interaction, physical aspect, and problem solving, in the order of influencing strength. This paper provides the research implications and avenue for future research.  

Experimental and Analytical Studies of Reciprocating Flow Heat Transfer in a Reciprocating Loop Device for Electronics Cooling

The thermal management of electronics is essential, since their lifetime and reliability are highly dependent on their operating temperature and temperature uniformity. Regarding that, Reciprocating-Mechanism Driven Heat Loop (RMDHL) technology has been invented and shows potentiality to become an effective high heat flux cooling system. In this paper, the performance of a reciprocating cooling loop, in terms of heat transfer and temperature distribution, is studied experimentally and analytically. The experimental results showed that, as the reciprocating flow amplitude increases, the loop surface temperature decreases, and the temperature uniformity along the loop improves. However, in contrast to the amplitude effect, a higher frequency may not necessarily improve the temperature uniformity, although the condenser section temperature may be lower. Further, adiabatic section temperature appears to be insensitive to the reciprocating frequency. The experimental results were then summarized in a semi-empirical correlation that demonstrates a useful design tool for the thermal engineer community. Additionally, the analytical results provide critical design requirements that should be considered during Reciprocating-Mechanism Driven Heat Loop (RMDHL) system design

Experimental and Analytical Studies of Reciprocating Flow Heat Transfer in a Reciprocating Loop Device for Electronics Cooling

The thermal management of electronics is essential, since their lifetime and reliability are highly dependent on their operating temperature and temperature uniformity. Regarding that, Reciprocating-Mechanism Driven Heat Loop (RMDHL) technology has been invented and shows potentiality to become an effective high heat flux cooling system. In this paper, the performance of a reciprocating cooling loop, in terms of heat transfer and temperature distribution, is studied experimentally and analytically. The experimental results showed that, as the reciprocating flow amplitude increases, the loop surface temperature decreases, and the temperature uniformity along the loop improves. However, in contrast to the amplitude effect, a higher frequency may not necessarily improve the temperature uniformity, although the condenser section temperature may be lower. Further, adiabatic section temperature appears to be insensitive to the reciprocating frequency. The experimental results were then summarized in a semi-empirical correlation that demonstrates a useful design tool for the thermal engineer community. Additionally, the analytical results provide critical design requirements that should be considered during Reciprocating-Mechanism Driven Heat Loop (RMDHL) system design

Do mobile financial services ensure the subjective well-being of micro-entrepreneurs? An investigation applying UTAUT2 model

The world is now in human palms due to the rapid proliferation of technology e.g. mobile money transferring.Consequently, the information technology has been sensed as a tool for developmenT which is influencing human well-being. This research embarks upon to examine the influence of UTAUT2 model on the subjective well-being of the bKash agents (micro-entrepreneurs) who belong to the underdeveloped societal group. Data were gathered from the bKash agents in Bangladesh with a response rate of 37.5% and was analyzed by SEM-PLS3.0 statistical software. The results reveal that price value strongly predicts behavioral intention for accepting and using mobile financial services along with other factors. Most importantly, the result suggests that the usage behavior of mobile financial services influences the subjective well-being of the respondents. Adjoining the concept of subjective well-being with a unified theory of acceptance and usage of technology is the paper’s uniqueness to the ‘development’ knowledge domain

Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh

Technology adoption by the marginalized community is indeed an important issue in global poverty reduction.To realize it, this paper contributes by doing an empirical test of the technology acceptance model, among st those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEOU) and perceived usefulness (PU) of bKash technology.Secondly, it aims to investigate the effect of ‘bKash’ entrepreneurs' PEOU and PU on their well-being.A total of 360 usable data were collected from the bKash agents in Bangladesh.We employed SEM-PLS3.0 for data analysis.The results indicate that optimism and innovativeness strongly drive perceived ease of use and perceived usefulness.Subjective well-being was found to be strongly predicted by perceived ease of use and perceived usefulness.The study indicates that poor people are somewhat ready to use and accept technology that leads to a sense of well-being.Bringing together the concept of subjective well-being with TRI and Technology Acceptance Model (TAM) is this paper's contribution to the knowledge domain