A Case Study on Children Marketing of KFC

Children are the important customers to any one of fast· food chain, simply because children will not visit restaurant alone, but go along with family members or having a party there with a group of friends, this translate into sales to restaurants. When the American fast food were later introduced to other part of the world, other brand of fast food chain follow the tracked and flourished oversea as well, the battle ground since then happened everywhere, the fittest fight for market leadership, the others aimed for survival KFC came to Malaysia in 1973, since then expanded aggressively and had transformed into integrated food corporation, however, with 275 outlets, KFC still operates chicken fast food core business, the near competitor is McDonalds' which has about 120 restaurants. The competition is always tense, because, Malaysia and Thailand are the only two countries that McDonalds loose to KFC. Knowing McDonalds is strong in Kids Marketing, KFC Malaysia set up own the first Children Marketing team which only focus children related activities. Over year, children marketing performance are quite acceptable, as many promotions, toys, children magazine, outdoor activities were organized. Sales generated still below the projection, though it is recognized that the purpose of children marketing is for longterm loyalty and brand building. However, when the company undergone ownership change, children marketing strategy is reviewed, the unit needs to be revamped to have new direction and strategy. The first part is basically the case, followed by analysis on the 2nd part, the second too accompanied with Strategy formulation, implementation and control evaluation

Cue Now, Reflect Later: A Study of Delayed Reflection of Diary Events

Diary studies require participants to record entries at the moment of events, but the process often distracts the participants and disrupts the flow of the events. In this work, we explore the notion of delayed reflection for diary studies. Users quickly denote cues of diary events and only reflect on the cues later when they are not busy. To minimize disruptions, we employed a squeeze gesture that is swift and discreet for denoting cues. We investigated the feasibility of delayed reflection and compared it against a conventional digital diary that requires users to reflect immediately at the time of entry. In a weeklong field study, we asked participants to record their daily experiences with both types of diaries. Our results show that users’ preference is context-dependent. Delayed reflection is favored for use in contexts when interruptions are deemed inappropriate (e.g. in meetings or lectures) or when the users are mobile (e.g. walking). In contrast, the users prefer immediate reflection when they are alone, such as during leisure and downtime

Ta/TiO2-and Nb/TiO2-Mixed Oxides as Efficient Solar Photocatalysts: Preparation, Characterization, and Photocatalytic Activity

Ta/TiO2- and Nb/TiO2-mixed oxides photocatalysts were prepared by simple impregnation method at different TiO2 : Nb or Ta mass ratios of 1 : 0.1, 1 : 0.5, and 1 : 1, followed by calcination at 500∘C. The prepared powders have been characterized by XRD, XPS, UV-Vis spectra, and SEM. The photocatalytic activity was evaluated under natural solar light for decolorization and mineralization of azo dye Orange II solution. The results showed that Nb/TiO2- and Ta/TiO2-mixed oxides have higher activity than the untreated TiO2 under natural solar light. The maximum activity was observed for Nb/TiO2 sample (at mass ratio of 1 : 0.1), which is characterized by the smallest crystalline size (17.79 nm). Comparing with the untreated TiO2, the solar decolorization and mineralization rates improved by about 140% and 237%, respectively, and the band gap reduced to 2.80 eV. The results suggest that the crystal lattices of TiO2 powder are locally distorted by incorporating Nb5+ species into TiO2, forming a new band energy structure, which is responsible for the absorption in the visible region. Unlike Ta/TiO2, the Nb/TiO2-mixed oxides can prevent the grain size growth of the treated TiO2, which is important to achieve high solar photoactivity

Solar photocatalytic degradation of 4-chlorophenol: Mechanism and kinetic modelling

The present study reports a mechanism and kinetic model of solar photocatalytic degradation of 4-chlorophenol (4-CP) and its intermediates based on the experimental results. Three intermediate compounds hydroquinone (HQ), 4-chlorocatechol (4cCat) and phenol were found during the solar degradation of different 4-CP concentrations using 0.5 g/L TiO2 as a photocatalyst. In order to obtain more details about the photocatalytic reaction pathway and the kinetic model, set of experiments were carried out using the major intermediates (HQ and 4cCat) as model reactants. To minimise the number of variables and give more accuracy to the kinetic model, the adsorption constants of 4-CPand its intermediates were obtained experimentally. The reaction mechanism for the photocatalytic degradation of 4-CP is proposed. The proposed model predicts well the concentrations of 4-CP and its by-products during the solar photocatalytic degradation at different initial concentrations. The model provides a very good fit of the experimental data and works for a wide range of 4-CP initial concentrations (25–100 mg/L)