THE CONCEPTOFCORPORATE REPUTATION AND THE PROBLEMS RELATED TO IT’S MANAGEMENT

Reputation have become a concept importance of it is emphasized more and more by literatures of the management- organization theory field and other disciplines. The dominant corporate reputation literature seems to create a perception in readers’mind that organizations can manage their reputations at absolute level or so close to it. But in this study, the idea, suggets the limited manageability of organizational reputation, is discussed. According to the study, while organizations try to control their reputations, they encounter some difficulties. Because of that reason, on the contrary of general belief in the literature, management of reputation is so complex process and degree of manageability of it depends on some organizational factors such as politic and financial power of an organization, degree of internationalization and skills of CEO and so on. The development of this type of consciousness is important because in this manner organizations can take concept of reputation more seriously. Also in addition to this main purpose, the another purpose of this study is the clarification of the corporate reputation concept. It generally can be said that formation of the corporate reputation comprises of two phases. In the first phase, stakeholders collect information about an organization via their personal experiences or they benefit from the others’ experiences. They also can provide this information from media. In the second phase, stakeholders intrepret this information and reputation of an organization appears in their minds. In this study, the first, organizational reputation concept will be explained and then difficulties pertaining to manageability of it will be discussed by focusing on these two phases of the process was expressed above briefly.Corporate reputation, organizational image, organizational identity, manageability of corporate reputation.

The correlates of benefit from neoadjuvant chemotherapy before surgery in non-small-cell lung cancer: a metaregression analysis

Background: Although neoadjuvant chemotherapy (NCT) is widely used, it is not clear which subgroup of locally advanced non-small-cell lung cancer (NSCLC) patients should be treated with this approach, and if a particular benefit associated with NCT exists. In this study, we aimed to investigate the potential correlates of benefit from NCT in patients with NSCLC.Methods: All randomized clinical trials (RCTs) utilizing a NCT arm (without radiotherapy) versus a control arm before surgery were included for metaregression analysis. All regression analyses were weighed for trial size. Separate analyses were conducted for trials recruiting patients with different stages of disease. Previously published measures of treatment efficacy were used for the purpose of this study, regardless of being published in full text or abstract form.Results: A total of 14 RCTs, consisting of 3,615 patients, were selected. Histology, stage, various characteristics of the NCT protocol, and different trial features including trial quality score were not associated with the benefit of NCT. However, in trials of stage 3 disease only, there was a greater benefit in terms of reduction in mortality from NCT, if protocols with three chemotherapeutics were used (B = -0.18, t = -5.25, P = 0.006).Conclusions: We think that patients with stage 3 NSCLC are served better with NCT before surgery if protocols with three chemotherapy agents or equally effective combinations are used. In addition, the effect of neoadjuvant chemotherapy is consistent with regard to disease and patient characteristics. This finding should be tested in future RCTs or individual patient data meta-analyses. © 2012 Bozcuk et al.; licensee BioMed Central Ltd