Incognito, And Not & Other Poems

Lynn McGee, a former OR contributor, has published poems recently in Painted Bride Quarterly and fiction in Northwest Review. She lives in Brooklyn

Marketing Faculty and Marketing Staff: Framework of Shared Opportunity

Marketing faculty and university marketing professionals are finding opportunities to collaborate that deepen research in marketing for higher education, enrich the marketing student experience and enhance marketing effectiveness at their institutions. This exploratory research brief draws on two advancement experts to describe the potential-- and the challenges--of research in higher education marketing, reviews a sample of published research to identify the types of published collaborations and uses a case study of a public comprehensive university to identify types of marketing faculty/staff collaboration. As faculty across all disciplines are asked to take more leadership in marketing their schools and departments, marketing faculty have a unique opportunity to advance their research agendas and strengthen institutional brands through collaboration with their marketing staff colleagues

Implementing the Customer Relationship Paradigm in Sports Marketing

With the increasing attention to services marketing, the paradigms that guide marketing practitioners are shifting. An emerging approach useful to sports marketing is the study of customer relationships and their role in marketing mix design. This qualitative study examines the process, benefits and costs of implementing the customer relationship paradigm in brand identity development. A new baccalaureate university introduced athletics—and needed a mascot, colors and visual identity. Gronroos’ model of external, internal and interactive marketing guided the process. The results demonstrated the benefits of the approach and identified the need for stronger concepts and measures in this emerging research

Conceiving of One's Practice: Engaging with Constellations of Influence and Arguments of Authority in Environmental Education

This study brought to light the narratives of four ordinary environmental educators with the purpose of better understanding the constellation of influences that delivered them to and caused them to remain within the field of environmental education (EE). Multiple theories and concepts were used to better understand the processes and applications involved in meaning making as well as illuminate the foundations of thinking that spoke directly to tensions I and other participants hold within the field of EE. Collectively, strong themes of influence included sense of professional identity, sense of place and the argument of authority (authenticity). Distinctive influences were also drawn including political willfulness, activism, and awe. In discussions about the argument of authority, authenticity, the collective thinking of participants included the fact that EE is complex and difficult to define but it is ultimately about relationships, and that schools and boards of education need to establish and/or maintain values compatible with environmentalism versus consumerism or corporatism. With respect to the argument of authority, accounting of learning, participants determined that environmental educators should not measure their value by the large-scale factor of planetary health but rather in smaller increments of success, and that such an enormous goal, while commendable, is one of all people living on this planet. Warrantable measures for environmental learning for which educators must advocate are the individually determined moments and experiences that create awe and wonder. Finally, in consideration of the argument of authority, determining primacy, baseline shift was described as freeing us of the guilt in which past generations actions created circumstances unbecoming humanity and anaesthetizes us from the real and present danger of further loss

Implementation of Healthier School Meals: Education and Acceptance

Background As part of a Coordinated School Health Program project to improve the nutrition quality of school meals, a series of nutrition education and culinary training in-service workshops were conducted followed by the implementation of healthier menu options. The objectives of this study were 1) to evaluate the effect of the training on food service employees’ attitudes about nutrition, self-efficacy for preparing healthier meals, and meal preparation behavior changes and 2) to determine the plate waste percentages of school meals and school meal participation rates before and after healthier school meals were implemented. Methods The study was completed in a rural East Tennessee school district. The subjects were 12 food service employees. Three workshops, two-hours each, and one full day workshop were planned and conducted by a registered dietitian, chef, and public health nutrition graduate student for the food service employees. Pre-, post-, and follow-up questionnaires were administered to participants. Following the conclusion of the workshops, three plate waste measurements were completed in each elementary school, using a random sample of students’ trays in grades first through sixth. These measurements were completed at baseline, after the healthier menu options were implemented, and at four weeks follow-up. Results The nutrition education and culinary training in-service workshops improved the food service employees’ self-efficacy for preparing healthier school meals. The plate waste results at School 1 indicated no significant change in plate waste from baseline to after implementation of healthier school meals. No significant change in lunch, but significantly increased waste for breakfast at School 2 after implementation (P\u3c.001) and at follow-up (P\u3c.001). School 3 showed significantly increased waste for breakfast after implementation (P\u3c.001) and at follow-up (P\u3c.001) and lunch after implementation (P\u3c.001) and at follow-up (P\u3c.001). Conclusion Educating food service employees is an important step in implementing healthier menu items. However additional efforts may be necessary throughout the school to encourage the support of principals, parents, and teachers to help promote children’s consumption of healthier menu items

Consumer-Led Brand Development for a University Athletics Program

A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using Gronroos\u27 customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach for practitioners are presented and the need for richer concepts and measures in this emerging research area identified

Internationalizing U.S. Master’s Universities: Emerging Opportunities for Marketing Faculty

One of the faster growing sectors of higher education in the US over the past three decades has been the master’s university. Another fundamental trend over this period has been the consistent increase in expectations of students, parents and business employers that international experiences and competencies become part of the curriculum at the undergraduate level. Opportunities for marketing faculty from master’s universities to add international perspectives to marketing courses have expanded over the past decade. The growth and re-shaping of faculty grant programs such as the Rockefeller, Rotary and Fulbright grants reflect this opportunity. In particular, the U.S. Fulbright Commission and the bi-national Fulbright commissions have enhanced international opportunities for master’s university faculty, making them flexible and, thereby more accessible to faculty at institutions with significant teaching loads. In the last decade, traditional student scholarship programs as well as newer programs like the Gilman Scholarship, have focused on increasing international study among minority students, both on the part of traditional student international scholarship funders as well as the Gilman Scholarship program. Regional master’s institutions typically serve more diverse student bodies. Taken together, these trends argue for a review of the opportunities for internationalization in regional master’s campuses across the US. The increasing global mobility required of business graduates, the critical role of faculty in guiding students toward greater intercultural competence, and the development of more flexible grants, offers marketing faculty seeking to deepen the international focus of their courses a more powerful way forward. This paper reviews data supporting these trends—and examines the types of grants now offered by the German Fulbright Commission as an example of this expanding interest in flexibility, master’s level universities, and minority students

Residential wildfire mitigation in Alberta, Canada.

Much research on property owner participation in wildfire mitigation activities has been done in the USA and Australia but knowledge of Canadian property owner participation in wildfire mitigation activities is limited. This research aims to reduce this gap, by examining what mitigation activities wildland-urban interface residents in Alberta are adopting and factors that contribute to adoption. A mail survey collected data from a random sample of residential property owners in six Alberta communities during 2007 (n = 1,209). The survey assessed respondents\u27 wildfire risk perceptions and factors influencing their adoption of wildfire mitigation activities. The results were examined among communities with lower and higher levels of community wildfire management. The results indicate that respondents were moderately aware of the risk from wildfires and that respondents from all communities had moderate levels of adoption. The most popular mitigation measures were those considered part of routine property maintenance. The implications of these results are discussed

It’s a Bird! It’s a Plane! No, It’s a Feminist! Analyzing the Representation of Women in Comic Book Media

Superhero media is a 27 billion dollar industry. Superhero media has played a significant role in contemporary pop culture and society. So, where does feminist thought - or the lack of feminist thought - belong in the conversation of comics? My research aims to pinpoint and define sexist tropes within comic book media, how they can be detrimental to the representation of women, and what viewers and creators alike can do to diminish this unsatisfactory treatment. My research uses textual analysis to examine the representations of female comic book characters across various mediums. The pathway to improvement is within the promise that audiences and comic book media creators continue to educate themselves on the inherent sexist themes of female comic book media characters; new media is created that shields itself from the typical misogynistic tropes that these characters have been subject to in the past, and comic book worlds fans do the work that it takes to show that these changes are not only appreciated but that they are in high enough demand to make them the new normal. The sexist injustices in comic book media need first to be acknowledged and then removed. Female comic book characters are free to be just as heroic and empowering or as daunting and frightening as their male counterparts.https://digitalscholarship.unlv.edu/durep_posters/1047/thumbnail.jp